Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

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Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

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7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy. Testimonials work.

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Marketing Social Media SEO Consumer Goods 284

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. 7 Ways To Successfully Market Your Restaurant Utilizing Food Influencers .

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Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

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Social Media Small Business Customer Service Customer Experience 186

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

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Social Media Employee Relations Food Safety Influencer 197

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

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Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

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Goliath Consulting

SEPTEMBER 6, 2021

Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. In the U.S.,

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Social Media Marketing Influencer Customer Service 97

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts.

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7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Frequency and repetition will help your advertisements get noticed. Advertise! ?? Invite influencers ??

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Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

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Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

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The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. times more than bulk emails.

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Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset? Creativity. Flexibility.

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Marketing Social Media Email Marketing Innovation 227

Indoor Media

AUGUST 29, 2020

Are you looking for new ways to advertise your auto dealership? But how do you keep a steady stream of customers without profit-cutting incentives or waiting for rebates from manufacturers? The best kind of advertising campaign for your auto dealership is one that builds your reputation and keeps you top of mind year-round.

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Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Returning guests don’t want to be treated as if they were a new customer.

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Marketing Loyalty Program Social Media Email Marketing 52

Restaurant Engine

OCTOBER 14, 2020

But even though you have great food and superb services, the people just aren’t there. You put some time and patience into marketing your restaurant. In this article, we look at local marketing strategies to increase diners that you can start using today. Reach out to local influencers to help drive traffic to your restaurant.

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Marketing Social Media Coupons Small Business 118

Indoor Media

JULY 5, 2021

How to Define a Restaurant Concept If you’re a restaurant owner or marketer, you need to understand how to define a restaurant’s niche. A few factors influence that failure. Maybe you’re opening up in an area with many nightlife spots but not many full-service restaurants. Counter service or sit-down? Is it downtown?

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Marketing Advertising White Paper Customer Service 78

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

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Loyalty Program Social Media Email Marketing Point of Sale 187

Restaurant Engine

MAY 8, 2024

You can see that Instagram should be one of your top marketing priorities. Promote Your Menu Since many of your potential customers are on Instagram , and they are often looking for a restaurant, you want to make sure they can find your menu. Work With Influencers You don’t have to do all the work yourself. Draw something.

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Social Media Online Ordering Food Order Influencer 52

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

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Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

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Delivery Marketing Social Media SEO 98

The Restaurant Times

JUNE 21, 2022

Because this is the perfect opportunity to attract new customers and excite your existing customer base with something new. . Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. How To Market Your Restaurant’s New Menu And Pricing. Create New Menu Design.

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Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

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2023 Marketing Social Media Email Marketing 78

Bingage

DECEMBER 5, 2019

When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. These days social media marketing is utilised by almost every business, but all tactics of online marketing do not work for all kind of business. How to write about it?

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Social Media Marketing Consumer Goods Influencer 98

Indoor Media

OCTOBER 19, 2017

Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day. And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Think again.

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Small Business Advertising Social Media Coupons 78

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Instead, take a page out of Victory Auto’s book and think like your customer. Its winning trick?

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Advertising Social Media Coupons Email Marketing 78

Perfect Daily Grind

MAY 4, 2022

For China’s urban population, digital payment services are everywhere. They also both have their own respective food and beverage delivery services: Meituan (?? Covid-19 naturally accelerated the growth of the global food and beverage delivery market. However, these delivery services – known as waimai (??) in Chinese).

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Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers. It’s time to grab a bigger slice of the metaphorical cake of the restaurant marketing world! Optimize the Landing Page Experience.

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Social Media Advertising Events Customer Experience 197

Indoor Media

MARCH 1, 2021

Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. This is a great way to keep up with any trends hitting your market and watch how different influencers or competitors are engaging. Perch Perch is a super accessible free mobile app.

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Social Media Small Business Advertising Coupons 145

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

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Marketing Social Media SEO Email Marketing 88

Perfect Daily Grind

FEBRUARY 12, 2020

For producers and roasters looking to enter an untapped market, it offers incredible potential. For insight into this market, I spoke with Felipe Cabrera, Roaster at Ocean Grounds Coffee , and Natalia Li, Green Bean Buyer for Ingenuity Coffee. Then take a look at Deconstructing Russia’s Coffee Market.

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Marketing Social Media Consumer Goods 2018 138

The Restaurant Times

NOVEMBER 17, 2022

When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Additionally , 20% of customers who shop at pop-ups decide to do so to share experiences. . The market has changed regarding what people spend their money on in recent years.

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Marketing 2023 Email Marketing Social Media 52

Indoor Media

JULY 27, 2017

From managing vendors and employees to ensuring that seats are filled, opening a new restaurant in a crowded, competitive market requires innovation and dedication. This is done through effective marketing. While customers are willing to spend on dining out, the competition for the fewer times they go out is more fierce than ever.

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Next Restaurants

DECEMBER 18, 2019

It’s no secret that excellent food and service are the cornerstones of a successful restaurant business. That being said, there are many other things you can do to foster more customer loyalty and realize restaurant success. For a restaurant, reactive marketing would involve getting listed on sites like OpenTable or Yelp.

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Social Media 2020 Influencer Website Management 103

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . As a result, today, customers are more comfortable in searching and ordering food online. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

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Email Marketing Marketing Social Media SEO 64