The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

Influencer 52

Influencer Marketing Food Social Media 52

Next Restaurants

APRIL 17, 2024

High-quality food photos and videos are the new currency of cravings, influencing where hungry customers spend their money. Millennials , a major dining force, crave shareable experiences, and Instagram provides the perfect platform to showcase your restaurant’s mouthwatering dishes and vibrant atmosphere. Here’s an example.

Social Media 126

Social Media Seasonal Menu Customer Experience Specials 126

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

7 Shifts

MARCH 30, 2022

Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers. Advertise Specials in Your Windows.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Optimization of NAPs.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

Indoor Media

MAY 10, 2019

You may not be surprised that word-of-mouth is still an excellent way to grow your customer base, but it may surprise you how many people are willing to try your restaurant based on a stranger’s recommendation. They combine a love of food, an interest in cooking, and some great photos or videos to create a sought-after experience.

Influencer 78

Influencer Marketing Social Media Food 78

Modern Restaurant Management

MAY 24, 2024

How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. It increases the restaurant sales and builds a loyal customer base.

Loyalty Program 132

Loyalty Program Point of Sale Email Marketing Customer Experience 132

Ken Burgin

JUNE 16, 2020

They ‘influenced’ you in a way that caused you to act differently to what you thought was ‘rational’. As a business person, your ability to influence the actions and beliefs of others is of crucial importance. It is impossible not to influence others. So when we discuss the issue of influence, we need not ask the question.

Influencer 97

Influencer Mobile Ordering Book Customer Service 97

Modern Restaurant Management

MAY 10, 2024

There is an opportunity for QSRs to attract new customers by integrating bold, exotic flavors and ethnic cuisines into LTOs and menus. Limited-time offers (LTOs) are the best way to capitalize on trends and reach new audiences, without alienating your core menu or loyal customers. Does this trend have staying power?

Social Media 177

Social Media 2024 2025 Seasonal Menu 177

Modern Restaurant Management

MARCH 18, 2024

Among the findings: Casual experiential dining appeals on many fronts to consumers of varying ages in different parts of the country looking for affordable culinary experiences. The influence of chefs continues to expand whether it is championing a cause or investigating the provenance of a unique ingredient.

2024 186

2024 Fast Casual Food Truck Allergens 186

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 150

Loyalty Program Seasonal Menu Advertising Customer Experience 150

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 193

Ordering Online Ordering Loyalty Program Customer Experience 193

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor. Invite influencers ?? Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

APRIL 14, 2022

At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Create an Experience in a Paper Bag. Where to Go for What?

Retail 186

Retail Customer Experience Online Ordering Point of Sale 186

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Both approaches might cause your restaurant to fail in attracting new customers. Emphasize Best-Selling Items. Create a Conversation Trigger.

Marketing 225

Marketing SEO Front of House Website Management 225

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. The picture becomes part of the user experience shared by the guest.

2024 204

2024 Social Media Customer Experience Events 204

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 178

Franchise Franchising Marketing Social Media 178

Modern Restaurant Management

OCTOBER 6, 2022

So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. Not only does it attract customers during slow times , but it also boosts sales and encourages people to come back. Make a Special Menu, Don't Include Everyday Things. Load Up the Menu With Shareables.

Loyalty Program 199

Loyalty Program Social Media Point of Sale Customer Experience 199

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Did you know that over 35% of restaurant customers in the U.S. Many of these diners even use these social platforms to pick and choose their next dining experience. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

APRIL 28, 2022

Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. Virtual brands are also a fun way for established brands to connect with new audience segments and experiment with branding. Virtual Brands are Influencer Magnets.

Dietary Restrictions 192

Dietary Restrictions Influencer Back of House BOH 192

Modern Restaurant Management

DECEMBER 22, 2021

Dozens of new restaurants are opening worldwide every day, so it is important that your establishment attracts customer’s attention. It takes a memorable aesthetic that will pull customers in and keep them returning. Eliminate televisions from the walls so your guests can have a better experience with their friends and family.

Design 209

Design 2022 Front of House Sports 209

Modern Restaurant Management

MAY 17, 2022

Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. Mobile apps and QR codes provide targeted messages and unique promotions to customers, which helps create brand awareness and makes your restaurant a household name in the community.

Marketing 208

Marketing Mobile Ordering Online Ordering Customer Experience 208

Modern Restaurant Management

JULY 14, 2020

Show pictures of your staff as well as your restaurant’s new hygiene and protective equipment—your diners will want to know the precautions you’re taking to make their dining experience a safe one. Post pictures of your menu, daily specials, take-out, and delivery specials. Get in Touch with Influencers.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Modern Restaurant Management

APRIL 26, 2022

Miso Robotics is a California-based company that specializes in AI-driven robotic solutions for the kitchen. AI has become a valuable resource to have because it influences and is a critical feature of many businesses. Another application of AI in restaurants is the creation of Personalized Customer Experiences via Kiosks.

Front of House 193

Front of House Back of House Customer Experience Food Order 193

Modern Restaurant Management

JANUARY 2, 2024

And while automation and robotics can help streamline some elements of operations, in the wake of the COVID-19 pandemic, there's a newfound appreciation for human connection and dining experiences. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.

2024 193

2024 Fast Casual Insurance Food Safety 193

The Rail

MARCH 7, 2023

Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness. Promoting your restaurant on social media can increase your visibility and attract new customers who may not have heard of your restaurant otherwise.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

Modern Restaurant Management

NOVEMBER 27, 2023

Proper maintenance is also essential to customer satisfaction, retention, and word-of-mouth reputation building. This type of maintenance is typically the responsibility of specially trained technicians. But these activities should be planned outside of restaurant hours so they do not interfere with serving customers.

Audits 120

Audits Equipment Kitchen Safety Food Safety 120

Lavu

NOVEMBER 1, 2023

Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better. And don’t forget about making deliveries on time and having great customer service – those things are super important for building a loyal customer base and getting a good reputation.

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials. Utilizing localized keywords.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Modern Restaurant Management

FEBRUARY 20, 2023

Here are four ways to prepare: Spread the Word With so many dining options available to customers, what is the best way to reach them and share that you’re open and ready for business? Mobile apps are one of the most efficient ways to reach customers and influence their buying decisions in a post-pandemic world.

Food 167

Food 2023 Restaurant Law Customer Experience 167

Open for Business

MAY 30, 2024

At the National Restaurant Association Show, our restaurant experts hosted engaging product demos and our on-site illustrator delighted guests with custom illustrations of their favorite restaurants. Today, even restaurant tech novices can tap into AI to streamline operations and enhance the guest experience.

2024 78

2024 Innovation Hospitality Dine-in 78

EATER

MAY 2, 2024

Building on decades of Korean Mexican cuisine in the city’s Pequeño Seúl, restaurants are crafting menus with global influences and attracting new customers The smells of Korean barbecue and Mexican street food mingle in the air of Zona Rosa, a central neighborhood of Mexico City. The Mexican influence is natural.

SEO 99

SEO Fine Dining Café Influencer 99

The Restaurant Times

SEPTEMBER 14, 2020

Customer satisfaction is given utmost importance in businesses everywhere, and the restaurant industry is no exception. Customer Relationship Management (CRM), being an integral part of nearly all types of businesses, helps retain customers and drive sales growth. Helps You Understand Your Customers Better.

Fine Dining 52

Fine Dining Customer Experience Dine-in Email Marketing 52

Modern Restaurant Management

JULY 6, 2023

However, there’s an opportunity to turn slow nights into "grow" nights and counter declining revenue by changing customer behavior. Although it might seem challenging, thanks to modern technology, restaurants can now understand and engage with their customers in new ways, ultimately filling up those empty tables.

Seating 178

Seating Innovation Marketing Loyalty Program 178

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

SEO 199

SEO Website Management Email Marketing Online Ordering 199