Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Emphasize Best-Selling Items. Net result?

Marketing 227

Marketing SEO Front of House Website Management 227

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

Influencer 52

Influencer Marketing Food Social Media 52

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. The picture becomes part of the user experience shared by the guest.

2024 209

2024 Social Media Customer Experience Events 209

Restaurant Engine

MAY 8, 2024

Experiment with text, filters, and camera effects. Promote Your Menu Since many of your potential customers are on Instagram , and they are often looking for a restaurant, you want to make sure they can find your menu. Alternatively, you can use software like Linktree to provide links to your website, menu, and even a specials page.

Social Media 52

Social Media Online Ordering Food Order Influencer 52

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials. Utilizing localized keywords.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 188

Loyalty Program Social Media Email Marketing Point of Sale 188

Modern Restaurant Management

DECEMBER 28, 2023

Some customers have the gift of foresight, using DoubleDash to add on recovery (or hair of the dog) essentials from nearby stores. And while our business has evolved over the past decade, so have our customers. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!

2024 190

2024 2023 Food Order 2013 190

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Everyone talks about building loyalty in their customers, but starting a loyalty program for diners allows the restaurant to show its loyalty in return.

Marketing 190

Marketing Loyalty Program Social Media Online Ordering 190

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

APRIL 3, 2023

For restaurants, it’s an experience, not just the food or the hospitality, notes Green Seed Group. Use social media often to shout out what makes your restaurant special and get the word out about promotions. Freshen up your online presence Your customers are online. Product The product is what you sell.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. Returning guests don’t want to be treated as if they were a new customer.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 191

Marketing Email Marketing Loyalty Program Social Media 191

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. But if you want a continuous flow of customers, you must market your services continuously to potential guests, even when business is good.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can also use them to intrigue your customers with menu items available only for takeout.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

MadMobile

APRIL 20, 2023

The beauty of social media is that with the right tools, it can act as free marketing, leading to more customers and more revenue. With this platform being so widely used, it offers immense exposure and invites potential customers to take a peek into what your restaurant is cooking up. Allow customer reviews. Nearly 89% of U.S.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success. This automation increases customer engagement and boosts conversion rates.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Be open to trying alternatives and experimenting.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Other than being creative, also focus on your customers. Re-share customer’s content. Sharing here – 5.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Other than being creative, also focus on your customers. Re-share customer’s content. Sharing here – .

Delivery 98

Delivery Marketing Social Media SEO 98

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success. This automation increases customer engagement and boosts conversion rates.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Bingage

AUGUST 9, 2019

Start by offering customised Experience. Stop sending bulk SMS to each and every customer with the same typical message. Now the customer wants “Personalised Experience” tailored according to their choices and preferences. B) Customers are expecting special treatments, offer them birthday freebies gain customer loyalty.

Marketing 73

Marketing Social Media Loyalty Program Influencer 73

Restaurant Engine

OCTOBER 14, 2020

This is a great (and free) way to reach customers right in your neighborhood. With your Nextdoor Business Page , you can plug in and connect with potential customers in your direct vicinity. Nextdoor lets you choose the neighborhoods you want to reach, and you can even use their paid advertising options to reach more people.

Marketing 118

Marketing Social Media Coupons Small Business 118

Tableo

JULY 11, 2023

Happy hour is a much loved custom in the restaurant business. It’s a time when customers can relax, mingle, and take advantage of the cheap food and drinks. Here are six professional suggestions to help you increase happy hour sales and provide your customers a memorable experience.

Social Media 42

Social Media Seasonal Menu Reservations Customer Experience 42

Get Beyond

OCTOBER 24, 2023

Small Business Saturday can be a huge opportunity to meet new customers and grow your business’s profile. Increase advertising The ramp-up to Small Business Saturday is as important as the day itself. Working with another small business or influencer on Small Business Saturday can benefit you in several ways.

Small Business 52

Small Business 2023 Social Media Customer Experience 52

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Customer experience is another factor, and your interior should resonate with the brand’s personality. You’re assembling a team that will define the culture and customer experience.

License 78

License Email Marketing Seasonal Menu Front of House 78

Restaurant Clicks

JANUARY 28, 2020

Attracting customers to your grand opening will kick off your future marketing strategies and begin growing your client base. . Use these grand opening ideas to plan how to draw in customers, but be sure to thoroughly plan so that the event runs smoothly! . Invite Influencers. Unique Grand Opening Ideas for Restaurants.

Social Media 78

Social Media Entertainment Influencer Customer Experience 78

EATER

SEPTEMBER 29, 2023

In the decades that have followed, places like Alloy (decorative cherry blossoms, pink walls), Model Milk (airy, multilevel dining areas), and Sukiyaki House (sushi counter displaying seafood flown in from Japan) — which offer experiences devoid of steak and ornate dark wood — have continued to change what diners expect of fine dining.

Back of House 116

Back of House Fine Dining 2011 Dine-in 116

The Restaurant Times

JANUARY 18, 2022

Restaurants typically have to compete for every customer, much more so than retail businesses, especially during difficult economic times because families are known to omit (or at least lower) dining out from their budgets to save money. To attract local customers, for example, one technique is to use location-based advertising.

Marketing 52

Marketing Social Media SEO Email Marketing 52

Indoor Media

JULY 27, 2017

Not only does marketing help create a positive public image, but it increases your reach and targets new customers—which, in turn, increases revenues. While customers are willing to spend on dining out, the competition for the fewer times they go out is more fierce than ever. Assuming a Customer Is for Life. Repetition is key.

Marketing 78

Marketing Coupons Advertising Customer Service 78

Open for Business

MARCH 23, 2023

Having a marketing person is one of the best ways to grow your customer base, keep guests engaged, and raise your business’s public profile. A restaurant marketing manager job description often requires a bachelor’s degree in marketing or communications or several years of experience in restaurant marketing.

2023 78

2023 Marketing Social Media Email Marketing 78

Aaron Allen & Associates

SEPTEMBER 29, 2022

Some establish a corporate foothold and franchise the rest of the system, while many directly look for master franchisees that can acquire brand rights to a large territory and that also bring specialization in a geography and can help through brand translation and local nuisance. This can be even lower in some countries.

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Franchise Franchising Fast Casual Advertising 98

The Restaurant Times

NOVEMBER 17, 2022

We are in a day and age where people continuously seek thrills, new experiences and the sensation of the unknown. When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Pop-ups are known for their unique and priceless experience.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

The Restaurant Times

JANUARY 28, 2022

Some restaurants take a bold approach and do something off track to keep their stream of first-time customers consistent. . Find out what your restaurant USP is that you know sets you apart from the rest of the competitors and keep getting new customers and work on it to perfect it. Use Your Initial Research .

Marketing 52

Marketing Social Media Email Marketing Customer Experience 52

Restaurant Clicks

MARCH 12, 2021

In their own words, Salt Seafood and Oyster Bar works to create an experience, not just a restaurant… and we believe they achieve that! While italian cuisine is their specialty, they also offer seafood and grilled sandwiches, ensuring those who want a more fancy or casual dining experience can feel at home. Salt Seafood and Oyster Bar.

Brewery 78

Brewery Reservations Seasonal Menu Online Ordering 78