Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 186

Social Media Small Business Customer Service Customer Experience 186

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

Influencer 52

Influencer Marketing Food Social Media 52

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Indoor Media

AUGUST 10, 2017

In fact, supermarkets are actually designed to draw customers in and encourage them to purchase products they may or may not need. To help illustrate how psychology and decision-making influences how consumers shop for groceries, consider these five tricks that businesses implement. Decision Fatigue. Environmental Factors.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

7 Shifts

JULY 10, 2020

“Frequency and repetition will help your advertisements get noticed. Have your chefs experiment with new dish ideas beforehand to attract old and new diners to try some fresh cuisine! Advertise! ?? Invite influencers ?? To make your restaurant’s grand opening a hit on the local food scene, get influencers involved!

Events 351

Events Social Media Kitchen Safety Seating 351

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 388

Menu Seasonal Menu Front of House Café 388

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. The picture becomes part of the user experience shared by the guest.

2024 208

2024 Social Media Customer Experience Events 208

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Emphasize Best-Selling Items. Net result?

Marketing 226

Marketing SEO Front of House Website Management 226

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Ensure that the delivery presentation mirrors the in-house experience. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers. Optimize the Landing Page Experience. You might also decide to create a custom landing page for visitors from social media.

Social Media 197

Social Media Advertising Events Customer Experience 197

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post. ORM gives you direct access to customer feedback.

Social Media 197

Social Media SEO Website Management Audits 197

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. 5) Try Social Media Advertising Want to get more eyes on your dishes?

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JUNE 29, 2020

Focusing on customer experience may seem like a luxury for restaurateurs struggling to keep their doors open, but it may prove to be the difference between those that survive and those that get added to the list of tragic COVID-19 business casualties. The other did not seem to be advertising a plan at all.

Kitchen Safety 221

Kitchen Safety Website Management Customer Experience Mobile Ordering 221

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019.

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

Modern Restaurant Management

DECEMBER 28, 2023

Some customers have the gift of foresight, using DoubleDash to add on recovery (or hair of the dog) essentials from nearby stores. And while our business has evolved over the past decade, so have our customers. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!

2024 189

2024 2023 Food Order 2013 189

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. 2: Hashtags Help Garner New Customers. Along with free advertising comes another free way to get new diners into your restaurant. 3: Geotags Gain Local Customers. 4: Influencers Increase Your Reach.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Open for Business

APRIL 3, 2023

For restaurants, it’s an experience, not just the food or the hospitality, notes Green Seed Group. It can also include: Online reviews Social media posts Influencer partnerships Referral programs Supercharge your marketing strategy It’s time to put the 4 Ps of marketing for restaurants into action. Product The product is what you sell.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Indoor Media

MAY 17, 2021

There are many ways in which restaurants and salons can get involved and start hosting their own experiences online, so read on for everything you’ll need to know. If you have a large following on social media, advertise your event and tell fans where to buy tickets.

Small Business 78

Small Business Events Advertising Social Media 78

Next Restaurants

DECEMBER 18, 2019

That being said, there are many other things you can do to foster more customer loyalty and realize restaurant success. Establishing a stronger digital restaurant presence is one such way to promote your restaurant, as well as attract and retain customers. Reactive marketing is less risky and yields decent results.

Social Media 103

Social Media 2020 Influencer Website Management 103

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Perfect Daily Grind

MAY 4, 2022

In this article, he explores why coffee delivery services in China are popular and how they are influencing the country’s wider coffee market. Instead, customers place their orders through the chain’s mobile app, before opting for either pick-up or delivery. Customer feedback is also useful for business owners. in Chinese).

Delivery 127

Delivery Mobile Ordering Customer Service Beverage 127

Indoor Media

JULY 22, 2020

Potential customers will decide whether or not to give you their business based on what others are saying about you. To boost confidence in potential customers, here are some things you can do to get positive Yelp reviews for your auto repair shop. Happy customers are the easiest way to get online reviews. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success. This automation increases customer engagement and boosts conversion rates.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Indoor Media

DECEMBER 18, 2020

Online advertising and cyber solutions might help get customers in the door, but you’ll need tried-and-true human interaction to round out your customer outreach strategies for dry cleaners. The convenience of e-commerce and local listings have made many customers gruff, tightly-scheduled individuals.

Coupons 78

Coupons Loyalty Program Advertising Tip Distribution 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. Returning guests don’t want to be treated as if they were a new customer.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Be open to trying alternatives and experimenting.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

MadMobile

APRIL 20, 2023

The beauty of social media is that with the right tools, it can act as free marketing, leading to more customers and more revenue. With this platform being so widely used, it offers immense exposure and invites potential customers to take a peek into what your restaurant is cooking up. Allow customer reviews. Nearly 89% of U.S.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Everyone talks about building loyalty in their customers, but starting a loyalty program for diners allows the restaurant to show its loyalty in return.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Other than being creative, also focus on your customers. Re-share customer’s content. Sharing here – 5.

Delivery 98

Delivery Social Media Marketing Online Ordering 98