Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 399

Menu Seasonal Menu Front of House Café 399

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

JULY 10, 2020

“Frequency and repetition will help your advertisements get noticed. Have your chefs experiment with new dish ideas beforehand to attract old and new diners to try some fresh cuisine! Advertise! ?? Invite influencers ?? To make your restaurant’s grand opening a hit on the local food scene, get influencers involved!

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 227

Marketing SEO Front of House Website Management 227

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

Influencer 52

Influencer Marketing Food Social Media 52

Restaurant Engine

MAY 8, 2024

Experiment with text, filters, and camera effects. Promote Your Menu Since many of your potential customers are on Instagram , and they are often looking for a restaurant, you want to make sure they can find your menu. Work With Influencers You don’t have to do all the work yourself. Always post high-quality video content.

Social Media 52

Social Media Online Ordering Food Order Influencer 52

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 188

Loyalty Program Social Media Email Marketing Point of Sale 188

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers. Optimize the Landing Page Experience. You might also decide to create a custom landing page for visitors from social media.

Social Media 198

Social Media Advertising Events Customer Experience 198

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019.

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Delivery Social Media Loyalty Program Customer Service 223

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

DECEMBER 28, 2023

Some customers have the gift of foresight, using DoubleDash to add on recovery (or hair of the dog) essentials from nearby stores. And while our business has evolved over the past decade, so have our customers. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!

2024 190

2024 2023 Food Order 2013 190

Perfect Daily Grind

MAY 4, 2022

For China’s urban population, digital payment services are everywhere. They also both have their own respective food and beverage delivery services: Meituan (?? However, these delivery services – known as waimai (??) Many independent coffee shops in China’s larger cities have been providing delivery services for some time now.

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Delivery Mobile Ordering Customer Service Beverage 127

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. 5) Try Social Media Advertising Want to get more eyes on your dishes?

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Indoor Media

JULY 22, 2020

Potential customers will decide whether or not to give you their business based on what others are saying about you. To boost confidence in potential customers, here are some things you can do to get positive Yelp reviews for your auto repair shop. Happy customers are the easiest way to get online reviews. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Next Restaurants

DECEMBER 18, 2019

It’s no secret that excellent food and service are the cornerstones of a successful restaurant business. That being said, there are many other things you can do to foster more customer loyalty and realize restaurant success. No doubt, your guests are online, and it only makes sense that your restaurant should be too.

Social Media 103

Social Media 2020 Influencer Website Management 103

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can also use them to intrigue your customers with menu items available only for takeout.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Be open to trying alternatives and experimenting.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

MadMobile

APRIL 20, 2023

The beauty of social media is that with the right tools, it can act as free marketing, leading to more customers and more revenue. With this platform being so widely used, it offers immense exposure and invites potential customers to take a peek into what your restaurant is cooking up. Allow customer reviews. Nearly 89% of U.S.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Open for Business

OCTOBER 20, 2023

Knowing your audience will inform your menu, but more importantly, your restaurant’s overall vibe and service style. Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. It’s equally important to study your competition. Efficiency is key.

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License Email Marketing Seasonal Menu Front of House 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. The restaurant industry has been less inclined to embrace omnichannel strategies, although some sectors, notably quick-service restaurants, have been more enthusiastic about the approach.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

7 Shifts

FEBRUARY 15, 2022

Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. Your best marketing asset are the customers you already have. What if we take the same discipline—marketing and advertising—and we apply it to our own staff.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Get Beyond

OCTOBER 24, 2023

Small Business Saturday can be a huge opportunity to meet new customers and grow your business’s profile. Increase advertising The ramp-up to Small Business Saturday is as important as the day itself. Working with another small business or influencer on Small Business Saturday can benefit you in several ways.

Small Business 52

Small Business 2023 Social Media Customer Experience 52

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. But if you want a continuous flow of customers, you must market your services continuously to potential guests, even when business is good.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Other than being creative, also focus on your customers. Re-share customer’s content. Sharing here – 5.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Other than being creative, also focus on your customers. Re-share customer’s content. Sharing here – .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

MAY 18, 2021

” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.

Delivery 169

Delivery Kitchen Safety Social Media Online Ordering 169

Bingage

DECEMBER 5, 2019

and how to take photos that are customer-friendly and proper social media monitoring. 93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 68% of consumers are ready to spend more than 15% for the same product or service if they are convinced they will have a satisfying experience.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

24/7 Waiter

OCTOBER 4, 2023

Capture the attention of potential customers by taking advantage of social media. How Social Media is Influencing the Restaurant Industry What makes you stop and look at a post? This is the same for your potential customers. You can influence hungry diners with colourful images of food and drink. Why were they memorable?

2023 36

2023 Menu Social Media Online Ordering 36

Restaurant365

APRIL 9, 2020

Marketing your restaurant in a constantly changing digital world can be challenging, but digital marketing is essential both for converting former dine-in customers into takeout and delivery customers, and bringing in new and existing customers when restaurant restrictions are lifted. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

DECEMBER 4, 2019

For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside. In these situations, it’s often a good idea to use your signage to give additional design cues so that customers have some idea what to expect. What about ‘Jackson’s’?

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

EATER

MAY 3, 2024

On TikTok and Instagram, influencers blended adaptogens and powdered algae or collagen into smoothies. The podcasts I listened to advertised mushroom powders and nutrition powders. In contrast to AG1, brands like Erewhon, Moon Juice, and Sun Potion give herbs a celebrity- and influencer- approved sheen.

Healthcare 94

Healthcare Online Ordering Food Order Influencer 94

Restaurant Engine

OCTOBER 14, 2020

But even though you have great food and superb services, the people just aren’t there. This is a great (and free) way to reach customers right in your neighborhood. This is a great (and free) way to reach customers right in your neighborhood. Reach out to local influencers to help drive traffic to your restaurant.

Marketing 118

Marketing Social Media Coupons Small Business 118