Taking a Bite Out of the QSR Market through Effective Advertising

4 Min Read By Lisa Buckler

According to the National Restaurant Association (NRA), U.S. restaurant sales are expected to return to pre-pandemic trajectory and reach $898 billion in 2022. Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. In 2021, QSR brands spent an estimated $1.8 billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. 

So, what is the recipe for success when it comes to advertising? How do brands know if their media spend is making an impact with diners? QSR brands should understand the unique benefits that high-quality ads deliver and how to develop creative that consumers will crave. 

The Brand-Building Benefits of Advertising There are two types of advertising. Broad-reach or brand-building advertising works through repeated exposure over a longer period of time. It needs to be interesting to those who might…