Modern Restaurant Management

MAY 12, 2025

Pre-packaged meals, made-to-order sandwiches, fresh salads, and even hot food bars are no longer afterthoughts—they're part of a growing meal strategy. Consider Buc-ee's, the Texas-based gas station chain whose food selection is so popular that it inspires resale markets and fan pages. Data from the U.S.

Retail 354

Retail Marketing Fast Casual Customer Service 354

Modern Restaurant Management

APRIL 3, 2025

Jennifer Ashcraft admits the first thing that attracted her about Capriotti’s was its name, but it was the food that has made her stay and become the first franchisee in Alabama. I have a varied background in sales, marketing, and HR. I went with my husband and two sons, and I think we ordered about seven different sandwiches!

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Presentation Franchise Franchising Online Ordering 450

Modern Restaurant Management

MAY 15, 2023

Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. Manages orders at peak hours so the kitchen isn’t overwhelmed.

Customer Experience 493

Customer Experience Delivery Loyalty Program Mobile Ordering 493

Modern Restaurant Management

JULY 11, 2025

Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Optimize Menu Design for Customer Behavior A menu is often one of the first things a guest interacts with when entering a restaurant, right after taking in the atmosphere and interior.

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Menu Marketing Email Marketing Seasonal Menu 221

Modern Restaurant Management

DECEMBER 20, 2023

In the dynamic and ever-evolving restaurant industry, culinary experiences are shaping customer preferences. After all, this business is all about people with customers at the forefront of decisions being made. So how do you thrive in a customer-driven competitive market? The industry is projected to reach $1.2

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

Modern Restaurant Management

JUNE 27, 2025

A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. . At the same time, U.S.

Loyalty Program 371

Loyalty Program 2025 Customer Experience Customer Service 371

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

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Book Marketing Email Marketing Social Media 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

JUNE 2, 2025

Fast food and casual dining are currently seeing higher traffic. Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty.

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Menu Innovation Loyalty Program Fast Casual 428

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

DECEMBER 23, 2024

Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues.

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Modern Restaurant Management

DECEMBER 18, 2024

It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data.

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

NOVEMBER 25, 2024

Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory. Happy hours make customers happy.

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Pricing Food Airlines Point of Sale 446

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

APRIL 14, 2025

A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based Have guests’ needs changed?

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Loyalty Program 2025 Mobile Ordering Fast Casual 332

Modern Restaurant Management

OCTOBER 16, 2024

were registered on food delivery platforms like Grubhub, DoorDash, and Uber Eats. For example, an app might offer 15% off your first order. They will create multiple fake accounts in bulk and then sell them to those looking for a discount on food. What are some common fraud activities you are seeing that affect restaurants?

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Delivery Food Order Online Ordering Food Supply 417

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 31, 2024

“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.

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2025 Beverage Fine Dining Guest Recovery 450

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customer experience for your guests.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

JANUARY 2, 2025

Pizza restaurants are poised to continue their evolution this year and incremental changes, especially in the areas of artificial intelligence, operational efficiency and customer preferences, will create both challenges and opportunities for pizzeria owners. This not only frees up labor but also reduces order errors.

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2025 Online Ordering Franchise Franchising 251

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

MARCH 24, 2025

Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. "The conversation between employees and customers is a rich resource of actionable insights. . "If

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Loyalty Program Mobile Ordering Coaching Customer Experience 305

Goliath Consulting

APRIL 22, 2025

The restaurant experience isnt just about great service and ambianceits deeply tied to ingredient sourcing and food costs. These policies, which will affect a wide range of imported goods, could ripple across the food and beverage industry in the form of higher prices, tighter margins, and evolving menus. With new U.S.

Seasonal Menu 339

Seasonal Menu Sourcing Beverage Pricing 339

Modern Restaurant Management

MARCH 20, 2025

The challenges can be overwhelming, from managing multiple orders to coordinating staff and ensuring timely deliveries. If you’re a catering business owner juggling multiple orders in a single day. For instance, a robust catering management system can help integrate inventory tracking, staff scheduling, and order management.

Catering 352

Catering Delivery Customer Service Customer Experience 352

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Leverage visitors’ data and personalize the experience.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

DECEMBER 9, 2024

At this time of year, guests want to get all wrapped up in sharing festive and fun experiences with friends and family, while restaurant operators want to provide joy and goodwill to boost traffic and revenue. What are the best practices for marketing pop-ups? What is the process of organizing pop-ups that fit the brand?

Customer Experience 419

Customer Experience Marketing Small Business Magazine 419

Culinary Cues

MAY 12, 2025

A growing number of chefs are shifting their attention to independent operations that focus on foods with wider appeal that need a commitment to excellence. Make the tomato an experience. Cheese should be from a local or regional cheesemaker and let the customer know where it came from and why its so special.

Fine Dining 352

Fine Dining Seasonal Menu Front of House White Paper 352

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Your target audience: Who are your ideal customers? Beyond just showing your menu, your website should offer an immersive experience.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

FEBRUARY 5, 2025

11, 2024, comparing it to the average Sunday in 2024 and found that: Wings win MVP with an 87 percent increase in sales The average price of wings ordered increased 18 percent. The average price of wings increased 18 percent, likely due to demand and larger orders. “Customers still associate the experience with your brand.

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2024 Food Order Delivery Sports 309

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Goliath Consulting

JULY 11, 2025

Operators are leaning into four types of AI—Artificial Intelligence, Generative AI, Conversational AI, and Predictive AI—to streamline operations, reduce waste, and personalize the guest experience in ways that weren’t possible just a few years ago. Guest experience is also getting a high-tech upgrade.

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Email Marketing 2024 Social Media Waste 221

Modern Restaurant Management

MARCH 5, 2025

Scaling an artisan food business is no easy feat. Many small food businesses reach a critical point where they must decide whether to remain small and exclusive or expand into wholesale, manufacturing, and broader distribution. Increased interest from wholesale buyers or retailers requesting larger orders.

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Food Back of House Consumer Goods Kitchen Safety 322

Modern Restaurant Management

NOVEMBER 19, 2024

I often travel alone as a result of my career, and business travel is changing too: for many companies, having large numbers of employees traveling isn’t financially prudent – but being a solo diner doesn’t mean our expectations around our dining experience have changed. Just the “cover count.”

Customer Experience 450

Customer Experience Fine Dining Seating Catering 450

Modern Restaurant Management

JULY 29, 2022

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. Drives market share growth – The fast-food industry is made up of several large competitors and many smaller brands. According to the National Restaurant Association (NRA), U.S.

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

MAY 2, 2025

With 70 percent of operators struggling to fill job openings and 45 percent reporting they don’t have enough staff to meet customer demand, according to the National Restaurant Association. These technologies help streamline operations, lighten the workload for staff, and create a better experience for both employees and customers.

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Technology Mobile Ordering Front of House Back of House 251

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 508

Marketing Social Media SEO Front of House 508