Remove Customer Experience Remove Fine Dining Remove Food Truck
article thumbnail

Niche Marketing for Restaurants: Finding Your Audience (Infographic)

Modern Restaurant Management

Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. When you take these factors into consideration, you can find the customers most likely to be interested in your restaurant.

Marketing 492
article thumbnail

MRM EXCLUSIVE: The Tipping Point Is Now

Modern Restaurant Management

Diners are the most willing to tip consistently at fine dining establishments. They are less likely to tip consistently at fast- food locations and ice cream parlors. •Over a one-third of Americans say it is frustrating that they are asked to tip at dining establishments they normally would not have.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. ” A Year of Challenges U.S. ” A Year of Challenges U.S.

Marketing 221
article thumbnail

Decade of Disruption: Restaurant Insiders Dish What’s on the Plate

Modern Restaurant Management

Over the next decade, a generation passionate about health and wellness will demand restaurants be transparent about food from farm to table. Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food.

article thumbnail

6 Steps To Build Your Restaurant’s Brand

ChowNow

Every restaurant concept should be intentional about their branding, from food trucks and cafes to brunch spots and fine dininggreat branding is how your restaurant stands out and stays memorable. Ask yourself: Why does my restaurant exist beyond serving great food? But how to brand a restaurant isnt always clear.

article thumbnail

A Comprehensive Guide To Restaurant Profit Margins For All Restaurant Types

7 Shifts

Variable costs Variable costs depend on your restaurant’s level of activity, including food and beverage costs, labor costs, and supplies. COGS is a restaurant metric that includes everything you spend on food and drinks to make the dishes you serve. Customers sit down, order from a menu, and are served by waitstaff.

article thumbnail

8 Successful Restaurant Concepts & Ideas to Inspire and Guide You

7 Shifts

Restaurant concept inspiration comes from a variety of places, like heritage, family background, a far-off place, or personal experience. Fresh: Modern vegan and vegetarian food with an emphasis on whole and natural ingredients. Cheap digital menu marketing that captures a share of online dining demand. Example: Cluster Truck.