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As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Positioning the bar as a brand extension and understanding the role it plays within the experience is a critical component.
Your menu plays a vital role in your business marketing. A good design and descriptive language will significantly impact your restaurant's success. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. check the restaurants’ menu online before deciding where to eat.
A standout menu is no longer just a necessity — it’s a critical asset for success. One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu.
With 59 percent of customers hanging up after calling in and waiting for a minute or less, according to Linga, restaurants are missing out on a lot of business. The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours.
Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?
With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
Too often, what customers found was a clunky experience marked by poor scanning results, slow click-throughs and the need to download third-party apps just to engage with the expected content. Just when it seemed QR codes might go the way of the pager or MySpace, improvements in design were followed soon after by the pandemic.
This shift is fueled by more adventurous young palates and a desire for children's dining experiences to reflect the culinary sophistication enjoyed by adults. BRIO Italian Grille offers a kids' menu for ages 12 and under, featuring entrées such as Chicken Parmesan and Lasagna.
Where our eyes land first, how we interpret prices, and what descriptions stick in our minds—all of it is shaped by subtle design choices and cues we may not even notice. And while it’s been used for years in print menus, these same techniques can be applied to digital menus, too.
Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customerexperience for your guests.
They appreciate brands that engage with them online and offer seamless digital experiences – both online and in-store. Are there specific menu items or categories that are proving to be popular and others that have fallen out of favor? Restaurants that offer diverse and innovative menu options can attract this group.
In California, annual fees for a liquor license can also reach up to $1M, depending on factors like operating hours, customer policies, and whether the establishment offers on-site brewing. This trend highlights a shift in consumer behavior, with dining places increasingly seeking unique experiences rather than just a meal.
You take your seat at a table embedded with a touchscreen menu. Tipsy is a real robotic bartender at the Miracle Mile Shops in Las Vegas, mixing drinks for customers as we speak. Companies like Bear Robotics offer robots like Servi, designed to act as food runners and table bussers. Need a drink? People will find new roles.”
In an industry where margins are razor thin and customer expectations are insanely high, the divide between marketing and operations is no longer sustainable. But if either side breaks down, or worse, works in isolation, customers feel it immediately and stop coming back. But the modern customer doesn’t care about org charts.
Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Cooking should be fun and designed to make all involved happy. Make the tomato an experience. Youre a chef, dont take the easy route of buying pre-cooked cold cuts for your meat roast, smoke or braise your own; make it your signature and let the customer see the product being sliced in front of them. Choose your oven wisely.
Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. This reinforces that consumers increasingly value the customization, control, and frictionless experience kiosks provide, and are actively seeking them out as part of their ideal ordering journey.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.
Running a restaurant isn’t just about crafting the perfect plate or creating an unforgettable experience for your guests, it’s about making money. But behind the friendly smiles and occasional free merch is a strategy designed to make them as much money as possible. Here’s an example from my own experience.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
A customer in Miami should bite into the same perfectly seasoned burger that delights diners in Seattle. Reliable experiences build brand loyalty, and systemic processes lead to reliable profit margins. It’s no secret that restaurants with more than one location depend on standardization to thrive.
Restaurants can now use customer data to enhance restaurant menudesign, creating smarter menus that increase profits and improve the dining experience. This approach also helps reduce food waste and maximize customer satisfaction. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales.
Operators are leaning into four types of AI—Artificial Intelligence, Generative AI, Conversational AI, and Predictive AI—to streamline operations, reduce waste, and personalize the guest experience in ways that weren’t possible just a few years ago. Guest experience is also getting a high-tech upgrade.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
based architecture and design firm / /3877, newly-available real estate offers prime locations and cheaper rent for fast casual restaurants such as taco shops and upscale burger joints. However, with prices rising, customers are choosier about where they spend their money. According to the hospitality experts at Washington D.C.-based
For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention. Data-backed loyalty programs, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025. Start small by choosing technology that connects easily.
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.
First, consumers are demanding more convenience and customization, pushing brands to rethink their menus and service models. Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive. The key is using technology to work smarter, not harder.
A recent opportunity analysis and industry forecast, developed in partnership with Allied Market Research, uncovered four key global trends and growth factors that are helping to guide Chatimes innovation pipeline, including recent menu additions and whats coming up in 2025.Unique
This ideally reinforces the connection in the customer’s brain between their everyday choices and the resulting impacts on the environment: “You’ve saved so many gallons of water, you’ve saved so many square meters of land and emissions and energy,” as Goldman says. Congratulations. The environmental mission can come later. So he took action.
The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. A well-designed website does more than just make a good first impression. How owning your digital presence can help you reach more local customers.
By partnering with CPG companies, restaurants can bring signature flavors and menu-inspired offerings, such as sauces, soups, frozen entrees, or burger patties, to retail shelves. These touchpoints allow customers to engage with the brand in ways that feel personal and memorable. Authenticity starts with alignment.
Their effect isn’t just sensory — they can also activate digestive enzymes and modulate appetite, contributing to the dining experience beyond taste. Educating patrons on how bitterness can actually enhance enjoyment — just as salt sharpens sweetness — requires thoughtful menu language and trained front-of-house staff.
"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." The idea for a dedicated merch program originated from my belief that a brand isn’t just a physical space or a menu—it’s a lifestyle.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
Just like banks debate on whether or not to lend you money based on your credit history, customers will decide whether or not to eat at your restaurant based on your overall Yelp rating. takeout, delivery, reservations) Everything about your Yelp page should influence customers to choose your restaurant.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.
Adjusting menu prices may have worked in the past, but it’s no longer enough to offset rising costs. These systems are designed to filter and chill tap water on-site, and provide still or sparkling water directly from the countertop. Owners and operators need to focus on back-of-house spending to find ways to reduce expenses.
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