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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Local restaurant marketing can help you reach your target audience more effectively.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out. Avoid simply churning out content for the sake of building presence on an app.

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Happy hours can be a great way to increase foot traffic and boost sales for restaurant and bars. Not only does it attract customers during slow times , but it also boosts sales and encourages people to come back. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

CGA’s latest sales data reveal significant increases compared to performance in 2020, during one of the worst periods of decline when full lockdown restrictions were in place. The average $ sales velocity for units across America were down -6 percent compared to the week before (April 17 v April 10). The Value of Trust.

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Seven Ways Restaurants Can Leverage Gamification to Increase Guest Engagement

Modern Restaurant Management

Say you spend five bucks in MoonDollars coffee shop, and you get rewarded with five redeemable points that you can spend towards another coffee sometime. By offering points in exchange for dollars spent, you’re incentivizing people to spend more dollars in your store. These are examples of gamification. Encourages Spending.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. March Sales Decline. Same-store sales for restaurants dropped by 28.3 Same-store sales for restaurants dropped by 28.3 percent in March.

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