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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

This menu price inflation has a number of causes, from higher raw-ingredient costs to an unprecedented labor shortage in the hospitality industry. These days they are often connected to a brand’s mobile app. App users also prize the ability to place orders quickly, and to earn and track loyalty points.

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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. The bowl will be available to order exclusively through the brand’s website or sweetgreen app for delivery and pick-up during Green January. SONIC® Drive-In is introducing a new Under $2 Craves menu.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. The biggest mistake brands can make when crafting value menus is approaching them as a short-term strategy.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Exclusivity can apply to more than just menu items.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

Mobile ordering, contactless payments and self-service kiosks can all improve the speed and convenience of the ordering process, which is especially important in the fast-paced environment of an airport terminal or in between quarters at a sporting event.

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Understanding the Customer to Enhance Brand Experience

Modern Restaurant Management

For as trendy as buzzworthy social media in QSR has become, there is another under-the-radar resource that can be utilized to create the same degree of connection, drive the same kind of loyalty, and deliver bottom line impact – digital ordering platforms. How can restaurant brands get personal? Guests are listening.

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Going Old School: Print Solutions for Restaurant Marketing

Modern Restaurant Management

As restaurants start welcoming back customers, print communications can play an important role in attracting customers, conveying new safety guidelines and the all-important menu options. For those less familiar, QR codes are a type of barcode readable by mobile devices that direct people to a web page or site with more information.

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