This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
An AI-driven recommendation system can even suggest menu items based on individual tastes and nutritional needs, while chatbots can provide personalized customer service, answering queries and taking orders efficiently. Unifying and acting on digital customer data can also shape a more personalized customer experience.
In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. SONIC® Drive-In is introducing a new Under $2 Craves menu. Available at SONIC locations nationwide, the new menu features classic SONIC favorites including the Jr. Golden Menu. Green January.
This menu price inflation has a number of causes, from higher raw-ingredient costs to an unprecedented labor shortage in the hospitality industry. In the survey cited above, 69 percent of respondents said loyalty programs incentivize them to frequent a restaurant more often.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. The value menu trend has been a domino effect – the more restaurant brands introduce deals, the more others will follow.
Modernizing menus by digitizing them is a great place to start. This can help restaurants meet mandated accessibility requirements and guests’ safety concerns, while simultaneously reengineering the overall menu for a better, more modern experience. Here are three ways that digitizing menus can help improve accessibility.
Given that we are in a time where many restaurants are making changes to menus on a regular basis, it is important that the online menu is always accurate and connected to the restaurant POS. This will help restaurants avoid the possibility of customers placing orders and ending up with missing or non-existent menu items.
The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. But QR codes offer much more than a pathway to a menu on our phones. Businesses use the 2D barcode in new, exciting ways every day. Up the personalization ante by providing QR code ordering.
In addition to optimizing your menu, consumer demand for efficient services including delivery will also play a role in profitability. Additionally, 63 percent of customers have changed their mind about what restaurant to order from because of a coupon or promotion presented to them while browsing.
Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.
Consider exclusive updates such as new merchandise and secret or upcoming menu items or VIP rewards such as targeted promotions or coupons. Messages can include an additional incentive, like a coupon to make the offer even more enticing.
Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Exclusivity can apply to more than just menu items.
From screen to plate, the menu is expected to feature signature dishes and recipes that have been prepared on the show. “With a menu curated from the hit show’s Champion and Finalist recipes, MASTERCHEF is about the passion for cooking and the emotional connection we have with food. You can view the full guide here.
Utilizing customer data stored in a restaurant’s POS system can help you better understand your customers’ ordering habits and create promotions and coupons based on their favorite menu items and ordering history. The right POS system can help you pull key performance indicators (KPIs).
Putting Value Back on the Menu. Of those surveyed, 68 percent compare prices before making a menu choice, and 67 percent know the price of the menu item they’re ordering. Incorporate menu innovation into your value meal. Brands are moving away from very low price point deals ($1 menus, for example).
Winter Menu Trends. Chef Dana mentioned some of her favorite meals you can include in your updated winter menu, such as harissa-braised lamb shank with carrot puree and anise-scented yogurt and crispy skinned lemon chicken with smashed chickpeas and braised rainbow chard. Healthy alternatives. Restaurant Winter Promotion Ideas.
As restaurants start welcoming back customers, print communications can play an important role in attracting customers, conveying new safety guidelines and the all-important menu options. Rather than providing standard menus, we were instructed to scan a QR code on our table to access the menu on our phone. The best part?
With higher menu prices, consumers perceive the value gained from restaurant visits to be much lower and choose to spend their time/ money elsewhere as a result. Based on data from Technomic, there’s a 12 percent higher average visit spend when loyal guests use coupons.
Improving menus – Data can shed light on food items that selling the most or are not selling as well. This can help restaurant owners and operators make sound business decisions when it comes to adding and cutting menu items to ensure that customers are happy and that they are also making good business decisions.
Regardless of whether this is proper dinnertime etiquette, the truth is that most people can pull out their smartphone to read through your menu just as easily as perusing a physical menu. Here are five reasons why you should stick with QR code menus instead of pulling those plastic menus out of storage.
Make a Special Menu, Don't Include Everyday Things. Including every regular thing in the happy hours menu would be a waste as they are all about variety and giving people the chance to try something new. So keep this fact in mind while creating your happy hour menu. Load Up the Menu With Shareables.
Over the last couple of years, we’ve enhanced our new mobile app to support order ahead, mobile pay, coupon redemptions and additional functions that increase overall engagement and accessibility with our brand no matter the setting.
According to Tillster’s Digital Coupons & Loyalty Index , more than 80 percent of customers would choose one brand over another based on a digital coupon. Instead, equipped with intelligence, restaurants can successfully send offers and messages at the right time, to the right audience. Guests are listening.
In a past survey of traffic drivers and promotions , RMS found that family households were more likely to dine out if they could redeem a coupon or if a restaurant was running a promotion, and Millennials love to access exclusive deals available only on apps.
What would you do if a customer tried to use an expired coupon or special offer? How would you recommend menu items to guests to enhance their dining experience? Have you ever handled a situation where a customer asked for a dish not on the menu? What techniques do you use to upsell menu items or drinks? What did you do?
Offer Menu Recommendations Menu recommendations are more than just suggestions to drive sales. Punch cards, coupons, point systems, and even exclusive products can keep customers coming back. Seventy five percent of consumers say they favor companies that offer rewards.
With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. Rotating Pre-Fixed Menu. Another possible marketing technique is to create a special pre-fixed menu that appeals to both adults and children. Kids Eat Free.
To help you capitalize on the day, Coupon Chief put together an infographic with fun promotional ideas restaurants can use to attract customers on St. On March 17 this year, millions of Americans will flock to restaurants across the country to celebrate St. Patty’s Day with their friends. Patrick’s Day. Patrick’s Day.
This document will outline your bar's concept, menu, marketing strategy, and financial projections. Choosing Your Concept & Bar Type Defining your concept Your concept is the main idea or theme and includes service style, cuisine, menu, and music. Your menu is more than just a list of food and drink. Keep it simple.
For example, the cloud-AI combo provides information about a particular diner’s preferences, enabling you to suggest items based on historical information or offer customized coupons. It also allows you to see you’re about to sell out of a popular dish so you can quickly change up the menu.
Customers say they’re more likely to select first-party delivery if they see lower menu prices and fewer fees, can earn loyalty rewards, experience faster delivery and if they receive a promotion or coupon in their delivery bag that can be used directly with the restaurant.
If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you’re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out.
This could mean offering monthly subscriptions or meal passes, providing early access to new menu items, or celebrating milestones like birthdays with experiential rewards like a hands-on cooking class. Brand Affinity – When guests feel recognized and appreciated, their brand affinity increases.
Viewing your menu. For example, if it’s the customer’s birthday you can send a coupon for a free meal. Offer promotions and coupons to those who sign up to your mailing list so customers have something to look forward to and are willing to share their personal details in exchange for the special offer. Newsletters.
Have a cocktail or menu competition The next time you are changing up your menu, open up a slot for an item that will be created by a member of your kitchen or front of house staff. Whoever the team decides is the winner, that staff member wins the honor of having their item on the menu for a set amount of time.
Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?
Navigate to your Google My Business profile, click the GatherUp plugin from your top Chrome menu, and drop this link into a URL shortener. If you send printed receipts with your products, you can include the code on the receipt and incentivize the review with a coupon code or discount on a next purchase.
A great menu or location will bring customers into your restaurant, but stellar customer service is what will keep them coming back. Train your employees to use positive language, especially when declining a request or letting them know that a menu item or special is unavailable. So how do we develop vital customer service?
Changes can trickle down from a corporate level to individual restaurant owners without clear communication to or feedback from those owners, restricting franchisees’ abilities to voice concerns and providing limited time to make necessary adjustments to the menu, sales forecasts, and operations.
Your digital menus offer promotional opportunities, as well. Set up a simple pop-up on your website, so that when your visitor scans the QR code to access the menu, they’re served up a notice that you have a gift card promotion going on. Think of them as coupons, or limited-time discounts.
By hosting contests and sharing coupons on your social media feed, you’ll promote higher engagement and traffic. You can place QR codes on takeout menus, table tents, and more. Link to your Holiday Menu. Link to your holiday menu to showcase your new festive drinks and dishes.
Unlike gift cards or coupons that encourage a one-time return visit, merchandise creates long-term impressions and establishes a continuous, tangible touchpoint. Let’s take the refrigerator magnet, for example. In fact, a 2023 study from ASI reported that the average branded t-shirt garners 5,053 impressions over its lifetime.
Create a digital menu. Your menu is one of the strongest sales tools that you have. According to MGH , 77 percent of customers will visit your website before deciding to patron your restaurant, and 65 percent said the menu was the biggest factor when deciding to visit a restaurant. An added bonus?
When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.
While in the past your customers may have traveled far and wide to taste your menu, chances are your most frequent customers now are the ones who live nearby. If you are already using ChowNow , it’s easy to share your direct ordering link to help Nextdoor users order from your menu. Engage with customers using Business Posts.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content