Restaurant Engine

JANUARY 8, 2025

Knowing this, you might send a coupon for a free or discounted appetizer. Embrace Influencer Partnerships As social media continues to evolve, another vital digital marketing trend involves partnering with influencers to reach new audiences in 2025. Focus on Online Reviews Reputation management is also key in 2025.

2025

Modern Restaurant Management

JULY 16, 2020

billion people sign onto social media to check what’s going on in the world. That’s about 45 percent of the global population, all tapping into the social sphere to see who’s going where and what businesses like yours have to offer. Every day, more than 3.5

Social Media

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers.

Online Ordering

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Make Takeout a Social Event. Simplify Their Lives.

Coupons

Modern Restaurant Management

SEPTEMBER 15, 2020

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers. If web users can easily access this information, they’ll be more likely to make an in-person visit.

Technology

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

Loyalty Program

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting " For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You

Marketing

Modern Restaurant Management

MAY 26, 2020

The National Restaurant Association recently issued guidance on food safety and social distancing precautions as restaurants begin their reopening planning efforts – preparing for significant shifts in the traditional dining experience. For delivery in particular, customers often act on impulse and the path to purchase is very short.

Social Media

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. Coupons can make your business more welcoming, accessible, or convenient. Forgetting About Mobile Users. Not Keeping it Simple Enough.

Marketing

Modern Restaurant Management

AUGUST 19, 2022

Unlike coupons or discount mailers, the proven offers are gift certificates to treat customers who are weary from unpacking boxes and painting rooms. Leverage social media. Social media is a great tool to increase engagement. Social media is a great tool to increase engagement.

Franchise

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media

Modern Restaurant Management

MAY 25, 2022

Make sure your establishment has links to “Review us on Google” throughout your website, social media platforms, and marketing materials. ” It is important to engage with your customers and incentivize them to share their experience via social media and email marketing.

Email Marketing

Modern Restaurant Management

APRIL 10, 2020

More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. In creating this social media persona, Burger King, and other brands, establish a voice. Guests are listening.

Customer Experience

Modern Restaurant Management

JANUARY 12, 2022

Modern Restaurant Management (MRM) magazine asked Suzi Tripp, VP of Insights at digital transformation firm Brooks Bell how restaurants loyalty programs are evolving and the importance of having a head of loyalty who understands why people buy, how they buy and how often they buy.

Loyalty Program

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program

Modern Restaurant Management

APRIL 22, 2024

When leveraging ATO and accounts with stolen payment methods, fraudsters can either sell the entire account or use the stolen payment methods to sell goods at a “discounted” price to unsuspecting consumers, particularly those that frequent groups focused on couponing, frugal living, etc.

Food

Modern Restaurant Management

MAY 5, 2021

In a recent survey of restaurant owners and managers, 85 percent of respondents reported an increase in comparison shopping and just 15 percent of respondents said they remain loyal to one restaurant supply store. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

2021

Modern Restaurant Management

APRIL 20, 2021

Restaurants can also look to social media interactions and customer service inquiries to keep customer preferences top of mind while also understanding how they like to interact with the brand. The first is to gather data from all relevant channels.

Customer Experience

Modern Restaurant Management

OCTOBER 6, 2022

Since happy hours are also about socializing , make sure to include plenty of shareable items. People will share this unique experience on social media, further promoting your business and attracting more customers. A study revealed that 45 percent of diners in the US are influenced by social media.

Loyalty Program

Modern Restaurant Management

MARCH 23, 2020

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. As more and more people choose to practice social distancing, a desire to connect with others and their go-to local businesses only intensifies. Prompt Future Visits.

Marketing

Indoor Media

MARCH 1, 2021

Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. Photo Editors The most prominent social media tools out there are photo editors. No matter how many followers you’re beginning this year with, there is always room for improvement.

Social Media

Modern Restaurant Management

JUNE 24, 2020

With the right tech, it’s easy to promote loyalty programs, customized offers, and coupons through social media, email, and other marketing channels, such as text messaging. Software that helps track where users are coming from and which coupons they like the most can be a huge factor in future success.

Online Ordering

Modern Restaurant Management

MAY 8, 2020

Deal or No Deal : The coupon, the freebie, the buy one/get one. Paid Digital Marketing : Further promoting organic efforts via targeted Google Ads or individual social platforms is a relatively low-cost way to get a local QSR location in front of more consumers that otherwise may never think to go.

Marketing

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. They should also be outgoing and able to socialize with customers. Step 2: Track job candidates.

Bar

Social Hospitality: Restaurants

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Offer time-sensitive deals and coupons. They have beautiful websites , blogs , and a well-planned social media presence. Marketing is a full-time job, which may clash with your business management tasks.

Hospitality

7 Shifts

DECEMBER 8, 2020

Engage Your Team With Contests Grow your social following There is no underestimating the value of a solid email list or troop of social media followers for your restaurant’s bottom line. Recommended Reading: Restaurant Task Management: How to Communicate Tasks to Staff 4.

Front of House

Modern Restaurant Management

JANUARY 6, 2023

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. Special Offers (no coupons necessary). Special Offers (available with coupons on White Castle’s social media and/or website). Green January. The Big Game. $4 4 off any Crave Case of 30 Sliders.

2023

Modern Restaurant Management

FEBRUARY 17, 2022

People love that sense of accomplishment when they manage to fill a whole card. Social Media. You can encourage activity on social media, such as comments, shares, likes, and content creations, in exchange for fun freebies! Stamp cards that offer a freebie after six, 12, or 15 purchases are popular for a reason.

Point of Sale

Modern Restaurant Management

JANUARY 6, 2022

This comes from spending more time on phones, social media, delivery apps, and in turn, recommendations from friends and family. Think of them as coupons, or limited-time discounts. A trend we’ve seen in the industry is people discovering and trying out more restaurants, to satiate a hunger for variety.

2022

7 Shifts

OCTOBER 9, 2020

Organic social media Include links to your restaurant's website on its social media profiles, like in the Instagram bio, Twitter bio, and “About Me” section on Facebook. Social media is a great place to engage with customers.

Design

7 Shifts

JULY 10, 2020

: A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. ” Branding and rebranding in view of the social justice movement. COVID-19 Consumer Dining Trends.

2020

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. percent in March.

2020

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Checklist app automates daily food safety and operational task management as well as regular maintenance and audit procedures. ” The BOHA!

Employee Relations

The Rail

AUGUST 28, 2024

Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations. Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment.

Loyalty Program

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Did you know that social media influences more than 50% of diners ? With so many people looking for a place to eat, hunting for reviews, and trying to see what others are eating, social media is the perfect place for your restaurant.

Social Media

Social Hospitality: Restaurants

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Offer time-sensitive deals and coupons. They have beautiful websites , blogs , and a well-planned social media presence. Marketing is a full-time job, which may clash with your business management tasks.

Hospitality