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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. Sweetgreen launched Green January, an opportunity for customers to jumpstart a healthy routine in the new year through real, fresh food. SONIC® Drive-In is introducing a new Under $2 Craves menu. Golden Menu.

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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

It’s an unsavory fact: food is getting more expensive. In October, the USDA reported year-to-date averages, noting that food-at-home (grocery store) prices have increased 2.5 percent and food-away-from-home (restaurant) prices have increased 3.6 These days they are often connected to a brand’s mobile app.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

People are eager to resume their travel journeys and fill up their social calendars, which has allowed QSRs to tap into the demand for quick and convenient food options by expanding their presence in these places. These partnerships have expanded our reach to target audiences and have increased our brand awareness in new markets.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

But rapidly rising labor and food costs over recent months has heightened pressure on already tight restaurant margins. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L. Additionally, the Backdoor “Secret.”Menu

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How Consumers Engage with QSRs

Modern Restaurant Management

households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. million members, all driven through their mobile app. But no one forgets their mobile phone. They have roughly 14.2