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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397
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The rise of ecommerce in the coffee industry

Perfect Daily Grind

Between 2014 and 2021, global ecommerce sales grew by over 269%. To learn more about the rise of ecommerce in coffee, I spoke with Jolene Zehnder, Director of Sales and Operations at Mercon Specialty , Craig Russell, Managing Director and President of Mercon Specialty, and CEO of Bean Box , Matthew Berk.

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Is Contactless Forever?

Modern Restaurant Management

The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu? A good mobile experience. The good news is that it’s never been easier for restaurants to design professional-looking, state-of-the-art online menus.

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Do specialty coffee consumers actually want to be more connected to farmers?

Perfect Daily Grind

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption? But why is this?

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Building a Restaurant Tech Stack for your Business

Focus POS

Restaurant owners and managers work long hours, holidays, and most weekends. That’s a lot to have on your plate—on top of the normal day-to-day management of a restaurant, café or coffee shop—so it’s important to simplify whenever possible. Streamline Your Success. Not sure where to start? Customer Experience.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant.