7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Engagement on Social Media.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. But precisely, how can you determine what customers want? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 145

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 145

The Rail

SEPTEMBER 16, 2022

Researchers sought to find out the effects of offering mints to restaurant customers on customer satisfaction. Offering mints led to a 20% increase in customer tips and customer satisfaction. In other words, good and personalized customer service yielded a positive impact for the restaurant business.

Customer Service 52

Customer Service Social Media Email Marketing Reservations 52

Modern Restaurant Management

APRIL 22, 2024

Unfortunately, the very same convenience that has been extended to consumers has also opened the door for bad actors. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 198

Food Loyalty Program Consumer Goods Customer Experience 198

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

The Restaurant Times

JULY 9, 2021

Customer experience plays a crucial role in determining the success of a restaurant business. It is thus important to give your best in making customers happy by coming up with creative restaurant customer service ideas. A happy customer spreads the word about the restaurant and brings along more customers to your place.

Customer Service 59

Customer Service Customer Experience Consumer Goods Social Media 59

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. As consumer demand rose for food delivery, ghost kitchens became an effective way to meet that demand. When is a ghost kitchen a good idea for an operator?

Front of House 436

Front of House Food Truck Back of House Social Media 436

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 185

Loyalty Program Mobile Ordering Social Media Customer Experience 185

Modern Restaurant Management

FEBRUARY 17, 2022

Here are a few ideas for restaurant and bar owners to consider in an effort to continue to serve up good eats and top-tier service during the winter season. Keep Customers Informed on Social Media. It is key for restaurant and bars to use social media to communicate with their customers.

Social Media 186

Social Media Seasonal Menu Customer Service Consumer Goods 186

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Another study found that 66% of consumers modify their purchase amount to maximize points.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Culinary Cues

AUGUST 21, 2023

Food was only surpassed by the breadth of wine lists and depth of distilled beverages, high priced art on the walls, enormously expensive glassware, Italian bone china plates, and custom sterling flatware. Paired with wines these menus sold for hundreds of dollars taking three or more hours to consume.

Back of House 390

Back of House Food Supply Government Dine-in 390

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Here are their insights. That tables are too close.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

RGU

JANUARY 20, 2020

by Deepa Prahalad and Ananthanarayanan V ​Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. Yet these numbers are a double-edged sword.

Social Media 52

Social Media Marketing Point of Sale Consumer Goods 52

Culinary Cues

FEBRUARY 22, 2021

To nourish and provide sustenance To offer convenience To provide a forum for conversation To create opportunities for gatherings To reward customers To provide an outlet for chef creativity To complete a neighborhood or destination To rock customers world. Chances are pretty good that the point of interest will be a restaurant.

2022 375

2022 Food Truck Merchandise Point of Sale 375

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. With COVID-19 continuing to be a consideration for consumers across the U.S., Owned media are simply communication channels the restaurant controls.

Communication 191

Communication Social Media Menu Loyalty Program 191

Black Box Intelligence

OCTOBER 25, 2021

The deciding factor to whether or not someone chooses to eat with you or the competition can often come down to the quality of your restaurant’s customer service. We’re in a consumer choice-driven world, where convenience, customization and attentive service are expected.

Customer Service 52

Customer Service Point of Sale Employee Relations Customer Experience 52

Modern Restaurant Management

APRIL 23, 2021

Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. The moving surge provides an avenue for restaurants to increase their customer base. New Mover Marketing Captures Customers Online. How Do I Form Relationships with New Residents?

Marketing 212

Marketing Social Media 2005 Franchise 212

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. Consumers expect more in terms of atmosphere, service and memorable experiences.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Modern Restaurant Management

AUGUST 31, 2023

So, basically, you’re harping on your USP—which your customers love—to make your event a success. Your customers won’t just participate. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Assist the media in every way you can during the event.

Social Media 119

Social Media Email Marketing Influencer Events 119

Modern Restaurant Management

FEBRUARY 16, 2023

It should come as no surprise that the world’s first marshmallow café would attract a lot of social media attention. Modern Restaurant Management (MRM) magazine asked Shanks about the brand's growth, compeition, loyalty, and social media savvy. That goes far beyond responding to their Yelp reviews.

Sustainability 162

Sustainability Social Media Customer Experience Consumer Goods 162

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 11, 2020

With the recent stay-at-home orders and kids out of school soon, more and more people will be home consuming content. This is a perfect time to get in front of your customers with meaningful content that reinforces your brand and positions you as a thought leader. Globally, consumers have moved much of their lives online.

Social Media 211

Social Media Consumer Goods Online Ordering Leadership 211

Bingage

APRIL 15, 2023

in 2022 E-commerce businesses are making huge profit day by day by having Influencer marketing strategies to promote their products and services. It enables businesses to collaborate with individuals who have a large number of followers on social media platforms. As a result, social proof is powerful and matters to most people.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Modern Restaurant Management

NOVEMBER 24, 2020

Using the off-season to plan and improve your business product or service offerings can help you flourish during the busy season. Does your dining room layout need a social distance inspired layout? It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget.

Cash Management 229

Cash Management Social Media Seasonal Menu SEO 229

Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. First, run a self-assessment of your business by determining: Restaurants offer both a product and service.

Employee Relations 175

Employee Relations Small Business Advertising Customer Experience 175

Modern Restaurant Management

SEPTEMBER 23, 2020

Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. While some had well established services already in place, others have had to start from nothing to provide these capabilities. Many restaurants have set themselves apart by offering exceptional personalized service.

Customer Experience 238

Customer Experience Fast Casual Customer Service Mobile Ordering 238

Bingage

MARCH 18, 2023

What is it that allows a customer to keep coming back to back for more? However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. What is Customer Retention? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Modern Restaurant Management

FEBRUARY 18, 2020

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more.

Marketing 182

Marketing Social Media Fast Casual Influencer 182

Modern Restaurant Management

NOVEMBER 25, 2019

Ignoring the Power of Social Media. When you refuse to promote your business with social media marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

Social Media 226

Social Media Marketing Customer Experience Consumer Goods 226

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. Labor : From a labor standpoint, 2023 was a relatively good year for operators.

2024 197

2024 Online Ordering Website Management 2023 197

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. Delight Your Customers. And be sure to include napkins with every order to promote good hygiene. Make Takeout a Social Event. Simplify Their Lives.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Happy customers share their experience with a service, brand, or product with people they know. An example is a happy customer telling a coworker about a standout customer service experience.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

AUGUST 11, 2021

As such, Tork conducted research to understand the consumer mindset when it comes to lunchtime behavior during the workweek and through these insights, created key tips to help improve business operations. Restaurants can benefit from reaching out to diners on social media or via email to let them know their support is appreciated.

Loyalty Program 176

Loyalty Program Social Media Mobile Ordering Online Ordering 176