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From Clutter to Connection: How Regional Tastes Drive Brand Success

Modern Restaurant Management

One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu. By doing so, menus are enriched and also create meaningful connections with guests, ensuring every meal is a memorable communion of taste and spirit.

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The Connection Between Used Cooking Oil and Climate Change

Modern Restaurant Management

In the heart of every restaurant’s bustling kitchen lies an unexpected treasure: used cooking oil. Every crunchy french fry, mozzarella stick, and piece of crispy chicken generates cooking oil. But this oil’s journey doesn’t have to end when it leaves the fryer.

Recycling 251
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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. This partnership not only attracts socially conscious diners but also creates a memorable experience that fosters brand loyalty and deepens our connection with the community.

Marketing 445
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From Consumption to Connection: Restaurant Promotion Trends for 2024

Modern Restaurant Management

All these trends are directed at establishing a deep connection with your customers because, at the end of the day, this can truly make your restaurant a special place for your guests. Working on an expert image will significantly benefit your business and help you increase trust in the establishment.

2024 520
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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this ebook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

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2025 Restaurant Design Trends: Elevating Guest Experiences with Innovation and Flexibility

Modern Restaurant Management

Today’s diners expect more than just good food—they seek environments that captivate, connect and surprise. Mintel’s 2024 Global Consumer Trend ‘Relationship Renaissance’ revealed that coming out of the pandemic, consumers expressed an eagerness to seek connection with purpose.

Design 419
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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

Connecting with customers across Meta’s messaging platforms enables personal engagement on people's preferred channels, and offers a plethora of touchpoints for advertisers to tap into. One establishment that has utilized WhatsApp to digitally connect with their community is Wendy’s.

Marketing 447
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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Find and connect with the right talent to fill roles fast with these tools: More data! What is ZoomInfo for Recruiters? We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it.

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The Impact of Direct Dials on Sales Productivity

To understand the importance of direct dials, you need to understand connect rates. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers. When dialing a number at the VP level, SDRs are 147% more likely to connect with them.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms. More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media.