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In the food service industry, branded apparel is a critical extension of your business's identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement.
The restaurant needs cohesion, from signage to menu design to uniforms. All that said, bringing a brand to life requires a partnership with open lines of communication. There’s also a bigger focus today on guest engagement and community than ever before. This is also typically when we decide on the restaurant’s name.
Communication is hard when multiple locations can get teams and office spaces out of sync. This uncertainty makes it hard to hit organizational goals, communicate consistently, and build a company culture across multiple locations. This means a uniform organizational structure and better decision-making.
I feel this pride every time I step into the chef’s uniform and look in a mirror. [] WE ARE ABLE TO DO SOMETHING IMPORTANT AND MAKE PEOPLE HAPPY: And I am grateful for the opportunity to bring a smile to guests’ you join us for a meal. What we do is important, needed, and relished by everyone. Happy Thanksgiving. What are you thankful for?
A strong restaurant brand doesnt just sell food; it tells a story. It communicates your purposewhy your restaurant exists, what makes it unique, and what emotional connection you want to build with your customers. Establish your brands voice and personality to communicate with customers. Consistency builds trust.
From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Transparency builds trust. Elegant and upscale?
Every restaurant concept should be intentional about their branding, from food trucks and cafes to brunch spots and fine dininggreat branding is how your restaurant stands out and stays memorable. Ask yourself: Why does my restaurant exist beyond serving great food? But how to brand a restaurant isnt always clear.
There are several reasons for this, including your food, your pricing, and your customer service. For example, do you offer food from a specific country and decorate your restaurant so people feel like they have traveled there? All of your marketing how do you communicate with people? What makes your restaurant unique?
Because pizza isn’t just food—it’s an experience. It is a way folks connect within a community. Each marketing communication should align with your brand identity. Open communication creates a culture where employees feel valued and heard. These can make patrons question the care you put into the food itself.
Training expenses , new uniforms, and onboarding all add up and crush your labor cost management. Effective Communication Channels Bad communication breeds bad blood. Open workplace communication and strong management practices are your secret sauce for keeping your crew tight.
Managing food allergens isnt just a best practiceits a legal and safety necessity for todays restaurants. With increasing awareness of food allergies, allergen management in POS systems has become essential to ensure customer safety and streamline kitchen operations.
Do note that rebranding doesn’t fix poor service, food quality, or food taste. Other visuals: Pay attention to your signage and uniforms, too. Don’t complain about your new visual identity, such as your new logo or uniforms. Step #6: Plan a Strategic Rollout Timing and communication are key to a successful rebrand.
Restaurateurs put great passion into their food, their concept, and their decor. Custom-branded website design will communicate to visitors exactly what they can expect when they visit your restaurant. Your Staff Uniforms. Staff uniforms don’t need to be complicated. That’s staggering. Consistency.
Some of the biggest risks that you’re likely to face as a restaurant owner include: Foodborne illnesses: food poisoning, contaminated water, and cross-contamination of cooking ingredients. For example, there should be someone who handles communication, supply chain issues, financial forecasting, etc.
It’s based on emotion and the desire to share a food-based experience you can’t find in your home. Restaurants are a place where we go to share food with each other and enjoy each other’s company. Think of it as a uniform change for your staff. Improve Your Communication. Limiting Capacity.
Well, you have all heard the statistics about success and failure when food and beverage are involved, so I won’t repeat them. Plain and simple – social media IS YOUR MOST IMPORTANT PLATFORM FOR COMMUNICATION. Food, beverage, and labor cost percentages mean very little if money is going out faster than it is coming in.
When a kitchen exudes calm, even when the amount of food prep and the stress of the moment seem over-the-top, it is always a result of organization and attention to detail. When a chef talks about those minute details of placement, process, timing, and uniformity – keep in mind what the intended result will be.
With that team, they've built a brand of 11 locations serving fresh, fast, and healthy food to the Atlanta metro area. We used a piece of software called When I Work , and it's supposed to do a lot of the same things that 7shifts does in terms of like scheduling, labor management, and communication. Communication and team engagement.
I have the privilege of working with many different restaurants and food businesses. The following provides some “food for thought”, maybe even a “look in the mirror” checklist for those who are drifting away from those initial goals. [] THINKING THEY CAN MANAGE THROUGH OTHERS. So why does it sometimes go wrong?
There are masters to serve, people who depend on the work of the culinary professional, who trust that their food will be prepared properly, that it will be managed and handled well, and the plate viewed as an important canvas on which the technician and artist paints. Sarah – that special you worked on was a home run.
Even the most successful food joints — their walls lined with James Beard Awards and Michelin stars — may struggle to fill their dining rooms. The best restaurant branding ideas encompass the overall experience and perception people have of your restaurant — communicating your values, personality, and unique offerings.
Here’s an example of an onboarding overview: Day One Orientation: Learning about the restaurant’s culture and history, meeting coworkers, and receiving a uniform. For after-hours questions, tell trainees to communicate with their mentors via your restaurant's team communication tool to help staff maintain a work-life balance.
In fact, 48 million Americans get sick each year from foodborne illness, and the spread of germs from the hands of food handlers to food accounts for 89 percent of all foodborne illnesses that are contracted in restaurants. Food Safety Technology. Communicating with the Customer.
Is the relationship of food and dining much less important to all stakeholders? Now – start to build on anticipation. [] COMMUNICATE FREQUENTLY. Make sure that your name and what you stand for is prominent in every communication you send out. Is this a barometer for change?
In all of my years in the food business, I have never seen a time like now when these issues of team building and retention were more challenged. COMMUNICATE, COMMUNICATE, COMMUNICATE. There is no issue more pressing, and no task more important than building a kitchen team and establishing a culture of retention.
I know how difficult staffing is right now, believe me – I hear it every day from every chef that I communicate with. This will be the type of person you want by your side when things get difficult. [] Cooking is how I am most comfortable communicating with others. Desperation is never a good approach towards hiring.
This will manifest itself in several ways, such as informing robotics in the kitchen for food preparation, in addition to kitchen display systems (KDS) as restaurants kitchens seek to improve efficiency and better optimize for enhance prep station capacity management. – Chris Adams, VP of Strategy, Oracle Food and Beverage. "As
Five Food & Hospitality Trends for a Post-Lockdown World. Prior to the pandemic, many people predicted food trends such as a rising interest in meat alternatives, low or no-alcohol beverages and sustainability-driven purchasing behaviours amongst many others. Check out www.weeatlocal.com.au
Every person has needs that go beyond food, shelter, and clothing. Remember the feeling of belonging you experienced when you wore a clean, pressed, white uniform and apron? We (the food industry) need to point to a well-known quote from Anthony Bourdain: “When someone cooks for you – they are saying something.
For instance, the colors used to advertise food service brands and their products often call on the psychology of color to enhance the message. Brands will utilize green to portray freshness and natural appeal for their food products. This allows you to communicate your brand values more effectively.
Participating restaurants will donate 15-25 percent of sales to their local food bank and over 1500 restaurants nationwide have already joined the initiative. ” Over 200 food banks face a surge in demand for emergency food aid in the wake of COVID-19. Frequent hand washing following CDC guidance and food code.
Teaser: When was the last time you dined out, experienced remarkable service, incredible food, and left the restaurant feeling buoyed, impressed, delighted, and overwhelmingly satisfied? As such, let your customers know about the farmers, fishermen, ranchers, and other noteworthy food producers you rely upon. Burger.jpg.
. “VISIT PHILADELPHIA and the James Beard Foundation are thrilled for our unique partnership that brings the culinary and tourism industries together to make it easy for travelers to support delicious, diverse, and sustainable food,” said Jeff Guaracino, president and CEO, VISIT PHILADELPHIA. As the first sushi chain in the U.S.
Consistent and authentic communication builds trust with your customers. This saves time and ensures a uniform appearance. This could be the kitchen, staff preparing food, or the ingredients used. Using natural light can make the food look even more delicious.
As a Food and Hospitality Consultant working with shopping centres, mixed use development and stand-alone businesses in Australia, I share with you the many operational challenges I see across many different sectors. Future Food and the Sydney Fish Market are working together to ensure an exceptional level of operating standards.
If you run a restaurant , for example, your primary income channel is probably food and drink sold and consumed in your dining room and bar. Food supply for a restaurant is an essential, ongoing, variable expense — meaning you might not need as many potatoes in June as you did in May — that you can tweak if absolutely necessary.
For multi-site food and beverage businesses, maintaining operational excellence across all locations can be daunting. What Is Food and Beverage Management? Food and beverage management, often abbreviated as F&B management, involves overseeing the operations of establishments that serve food and drinks.
There’s much more that goes into the restaurant experience than good food or cheap prices. That being said, a clean looking logo or a cozy dining area will help draw people into your restaurant before they even know if your food is good. There’s a reason why many fast food chains use these attention grabbing colors. Merchandise.
I'm a born concept developer, and I'm always constantly thinking that there's a new approach to wine, food entertainment. Look how many restaurants are cooking food that has nothing to do with their identity. I could serve whatever food that I wanted. The food court idea, or a food hall has to be reworked.
Questions in the Minds of Chefs or Cooks Applying for a Job What is the restaurant’s culinary or food philosophy? Applicants will want to understand the dynamics of the team they’ll be joining, including communication styles, management support, and how the restaurant fosters a positive work environment.
If everyone knows that the organization’s goal is to turn tables at least three times per shift, this will help all team communications and keep everyone moving in the same direction. Your workers don’t have to become best friends in order to work effectively with one another, but practicing good communication is important.
In earlier posts, here and here , we talked about the importance of effective communication, and how owners and managers can create great alignment within their businesses to make sure the whole team is on the same page—pushing for the same goals. The food and beverage industry is a bit transitory. Accountability.
Other variables that contribute to your brand include: Logo Website Social media presence Color scheme (for use on marketing materials, vehicles, uniforms, etc.) 3) Build a brand As you progress through the steps of starting an event planning business, give some thought to building a brand. Spectacular Event Planning).
All it takes is a love for food and a bit of hard work. You’ll gain valuable experience in such foundational business practices as: Marketing Food prep Payroll Menu development Scheduling Suppliers Employee development Networking Customer service The lessons you learn can be directly applied to the catering business you start.
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