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The Marketing Value Combo: The Most Important Deal for Fast Casual Restaurants to Perfect in 2025

Modern Restaurant Management

For fast casual chains, competition includes usual suspects like casual dining and QSRs as well as c-stores and grocery chains who are ramping up foodservice offerings to capitalize on the trading down trend. FCRs that have beefed up their “Marketing Value Meal” are emerging victorious.

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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.

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‘Repurposed Spaces Offer Three Key Advantages for a Fast-Casual Brand: Cost, Time, and Customers.’

Modern Restaurant Management

With big-box retailers closing up shop, more than 140 million square feet of desirable retail space has become available, presenting the opportunity for restaurants such as fast-casual concepts to expand their businesses. In more recent years, there's been a wider adoption of fast-casual concepts.

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Check, Please… or Just Check Out? How Grocery and Convenience Stores Are Eating Into Restaurant Market Share

Modern Restaurant Management

This represents a larger increase than those increasing visits to fast-casual (14 percent) or full-service (11 percent) restaurants and is on par with those visiting QSRs more frequently (24 percent) ( RMS Q1 2025 Dining report ). The 2,000 U.S.

Retail 355
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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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The Digital Foodie: Top Trends That Will Drive 2022 Restaurant Marketing

Modern Restaurant Management

In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters.

2022 520
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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Are there marketing efforts that prove most beneficial? Transparency in Marketing : Be upfront about your practices, highlighting sustainable sourcing and ingredient transparency. Authenticity in marketing efforts builds trust. Inclusive menus and corporate practices resonate deeply with them.