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When customers can pay quickly and without friction, it enhances their experience and shortens wait times, leading to improved customer satisfaction—particularly in fast-casual settings where speed is essential. According to Statista , the global online food delivery market size was valued at $151.5
Fast food and casual dining are currently seeing higher traffic. Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty. How can restaurants build successful loyalty efforts? When they do eat out, they're often choosing cheaper options.
While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyaltyprograms. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.
The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyaltyprograms, and digital innovations. based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. The survey of 1,500 U.S.-based
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.
Loyaltyprograms and promotions drive traffic – 70 percent of operators say loyaltyprograms increased customer visits in 2024. Loyaltyprograms are also providing value for both the operator and the consumer. Loyaltyprograms are also providing value for both the operator and the consumer.
After successfully opening a second location in Kernersville, NC, and planning for a third one, the fast-casual gourmet slider brand has started franchising and plans to grow strategically in the Southeast region. Digital Engagement – Loyaltyprograms, mobile ordering, and delivery integrations keep customers engaged and coming back.
Let’s look at the reasons that full service/fast casual restaurants may have music issues. There are technological solutions to this; for example, audio systems can be programmed to turn on at a certain time, and even change the tempo, genre and mood of music as the day goes on. Before anyone realizes it, the day is over.
Fine dining venues benefit from understated elegance through embroidered logos on professional attire, while fast-casual concepts can leverage more dynamic graphics and color palettes to reflect their energetic atmosphere. Strategic use of color should inform uniform design decisions.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives.
This is where restaurant loyaltyprograms shine. Loyaltyprograms offer dining rewards, creating a bond between customers and your business. These programs encourage repeat visits, boosting both customer satisfaction and restaurant profitability. Restaurant loyaltyprograms reward customers for their repeat visits.
Platforms that consolidate key functions—such as sales, employee management, rewards programs and operations—into one streamlined system are crucial for enhancing operational efficiency across the QSR sector. QSR and fast-casual franchises continue to drive the expansion of the franchising sector.
For fast-casual or QSR brands, digital tableside ordering is equally beneficial. One example of a restaurant chain leveraging similar tableside technology is the growing chef-driven Mexican fast-casual concept, Tocaya. Integrating loyaltyprogram or CRM so guests are incentivized to seek out and use these channels.
Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.
In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. This is a low-effort way to drive repeat business for your loyal customer base.
As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. Hold the pickles but double-up on mayo. Gluten-free buns, please. Supersize it – every time.
And for more casual outdoor setups – think outdoor bars, beer gardens, or counter-service patios – QR code ordering is a no-brainer. They close the check at the table, apply loyalty rewards, and split payments however the guest wants, all without leaving the patio.
Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups. For example, restaurants that encourage user-generated content (like customers posting their meals) leverage social proof while building brand loyalty without any direct ad spend.
Consider a large Mexican fast-casual chain that implemented a tuition coverage program for employees pursuing degrees in fields like agriculture, culinary arts, and hospitality. Similarly, a prominent fried chicken QSR recognized the limitations of its existing scholarship program, which primarily benefited traditional students.
Offering discounts to incentivize customers to enroll and engage with loyaltyprograms has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. Former competitors are now part of the same umbrella company. Brands are also dipping their toes into the metaverse.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience. Nothing is fraud proof.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant. A steady rhythm keeps your customers engaged without overwhelming their inboxes, helping you maintain strong conversion rates and long-term loyalty.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Restaurants are also implementing innovative retention strategies.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
Instead of engaging in this “value war,” fast casual restaurant concepts should focus on excellence in restaurant operations to increase store traffic and maintain strong margins. On a similar note, the pressure to increase traffic is likely to accelerate the adoption of digital engagement and loyaltyprograms.
Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Loyalty & Referral Programs: If your audience includes frequent diners, encourage repeat visits with rewards programs or discounts for referring friends. Behavioral Factors: How Do Your Customers Dine?
Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in November.
Restaurants, retailers and airlines have been using loyaltyprograms to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyaltyprograms have become indispensable marketing tools.
Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyaltyprograms are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.
Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.
Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees. and grocery boxes delivered directly to home offices.
We were entering the saturated fast-casual burger space and knew we needed to make an impact. Offer loyaltyprograms, early access to new menu items, or members-only experiences to make regulars feel valued. One example is Harriet’s Hamburgers in Charlotte, NC, top photo.
As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.
This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
Research has long suggested service with a smile reinforces the relationship between restaurant and customer, increasing tips and loyalty. Personalization has even been deemed the holy grail for restaurants, especially since customer loyalty can help increase sales. A simple facial expression can elevate the customer experience.
Restaurant operators have scrambled to launch loyaltyprograms and subscription services in recent years – capitalizing on new technology to keep that “old” customer, often 16x more valuable than a new one. Be mindful of consumers’ time and patience so that they can reward you with loyalty.
According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fast casual down 50 percent. There’s no disputing that the past year has been extremely hard on the restaurant industry overall.
Fast casual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-service casual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fast casual restaurant?
You can also train staff to mention sign-ups casually during checkout. You dont need a hard sell here, just a friendly heads-up about your offers or loyaltyprogram. Start growing it intentionally, and youll turn everyday interactions into long-term loyalty.
Take the casual-dining chain, TGI Fridays, for example. With the right tech, it’s easy to promote loyaltyprograms, customized offers, and coupons through social media, email, and other marketing channels, such as text messaging. Updated restaurant technology is the key to being a modern, successful establishment.
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