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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.

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17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

If youve got a big outdoor patio, maybe a summer evening special event is the best move. It could be a fall-inspired cocktail, a one-week burger special, or a collab dish made with a local farm or bakery. Use it to share special offerings like limited-time discounts, early access to new menu items, or loyalty program rewards.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Instagram and TikTok are great for visually appealing dishes and behind-the-scenes content, while Facebook is useful for updates, events, and engaging with local communities. Show your restaurants personality, team, and daily specials to keep your audience engaged. Participate in local events and sponsorships.

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Encouraging Diners to Order Direct—Here’s How to Make It Easy

ChowNow

Offer exclusive deals and menu items: If customers know they can only get certain specials, discounts, or limited-time menu items by ordering direct, theyll have a strong reason to keep doing it. This could be anything from a special discount on family meals to a secret menu item available only through your website or app.

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How to improve your happy hour menu

Clover - Restaurants

With the right information, you can improve your happy hour drink specials to match your customers preferenceswhether they prefer craft cocktails, local beers, or classic bar drinks. Bundling increases the perceived value of the special and encourages customers to stay longer.

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How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template

SpotOn

But if you're a brewery, then you'd probably break line items down further into beer types. Cleaning, packaging (to-go supplies), printing, menu, office, dining room, kitchen, office, event, rentals, uniforms, first aid, etc. Spotify, ASCAP/BMI licensing fees), and special events. Smallwares.

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Restaurant Management Training Guide

Open for Business

Create weekly schedules that account for seasonal changes and special events. You might challenge managers to develop a cross-promotion plan with a nearby business, such as offering a discount to theatergoers who show their ticket stubs or partnering with a local brewery for a special tasting event.