Modern Restaurant Management

JANUARY 9, 2024

When considering expansion plans, restaurants should understand the demand in their local market as well as the competitive environment. How Restaurants Can Use Marketing to Drive Growth As restaurant work to drive growth through marketing, there are several steps that they should follow.

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

Social Hospitality

FEBRUARY 16, 2022

We invest money and effort into marketing campaigns to build relationships with our target audience. We want people to engage with our brands both online and offline. Once people feel connected to your brand, they’ll be more inclined to choose you over your competitors. So how do you build amazing customer engagement?

Social Media 249

Social Media Customer Service Customer Experience Bar 249

Modern Restaurant Management

JANUARY 31, 2024

This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. Guests feel good, while promoting our brand in an authentic and uplifting way, and we get access to the photo content to repost on our social media.

Social Media 203

Social Media Email Marketing Influencer Customer Experience 203

Modern Restaurant Management

OCTOBER 11, 2022

For the past several years—and especially since the pandemic—restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages. These communications were heavy on discounts and had little brand voice or personality.

Social Media 217

Social Media Email Marketing Customer Experience Communication 217

Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Attacks are growing more sophisticated and more expensive.

Email Marketing 205

Email Marketing Franchise Franchising Point of Sale 205

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

APRIL 17, 2024

Is there a way for brands to better market dynamic/surge pricing so it might be more palatable to diners? “At a time when restaurants are continuing to face increased costs of operation, owners must be cognizant of not only the customer experience but also the impacts their changes will have on loyalty patterns. .

Pricing 194

Pricing Loyalty Program Customer Experience Consumer Goods 194

Modern Restaurant Management

OCTOBER 3, 2023

Engaging with customers on a local level is crucial for achieving long-term success, especially in a customer-driven competitive market. Engaging with customers on a local level is crucial for achieving long-term success, especially in a customer-driven competitive market. ” This business is all about people.

Social Media 177

Social Media Customer Experience 2009 Customer Service 177

Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

Marketing 203

Marketing Loyalty Program Customer Service Catering 203

The Restaurant Group

APRIL 21, 2024

You may have an excellent menu or location but if your supply chain or marketing is half-baked, it could jeopardize your operations and earning potential. Investing in Valuable Expertise Business consulting firms like TRG provide tailored analysis, solutions, objective insights, and strategies that can help your restaurant.

Food Supply 78

Food Supply Fine Dining Seasonal Menu Equipment 78

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. PR is all about boosting brand awareness, building positive consumer relationships and maintaining/enhancing your restaurant’s reputation.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. Read the first part, here. For the second part, click here. An issue that may arise from this in 2024 is data privacy.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Social Hospitality

FEBRUARY 16, 2022

We invest money and effort into marketing campaigns to build relationships with our target audience. We want people to engage with our brands both online and offline. Once people feel connected to your brand, they’ll be more inclined to choose you over your competitors. So how do you build amazing customer engagement?

Social Media 195

Social Media Customer Service Customer Experience Bar 195

Modern Restaurant Management

APRIL 10, 2024

The restaurant equity market also showed signs of recovery, with healthy market debuts from Cava and Dutch Bros. Customers want brands to deliver personalized messages , and BofA Global Research indicates that loyalty programs that encourage customers to engage with the brand can increase short-term spending.

2024 196

2024 2023 Loyalty Program Point of Sale 196

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Here are four strategies: 1. UGC can help your content strategy as well.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

JANUARY 24, 2023

Nearly half of your market depends on social media comments for their restaurant reviews. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. The internet is vast, and you must be on top of any mention of your brand.

Social Media 197

Social Media SEO Website Management Audits 197

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Yet, there is nothing common about your specific brand. What does your brand stand for and what are your values?

Franchise 180

Franchise Franchising Marketing Social Media 180

Modern Restaurant Management

JULY 29, 2022

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. In 2021, QSR brands spent an estimated $1.8 How do brands know if their media spend is making an impact with diners? The Brand-Building Benefits of Advertising.

Advertising 208

Advertising Take-out Marketing Social Media 208

Modern Restaurant Management

APRIL 4, 2024

That's one of takeaways in You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company by Maisie Ganzler, chief strategy and brand officer of Bon Appétit Management Company. Pro tip: many will be tempted to do more than they should.

Sustainability 196

Sustainability Book Waste Food Supply 196

Modern Restaurant Management

OCTOBER 24, 2023

Instead, two recent research reports, The State of Third -Party Delivery and The Biggest Consumer Insights Trends of 2023 (So Far) , shed light on how delivery has become a preferred dining option for many consumers and an important part of the omnichannel restaurant customer journey that brands can’t afford to overlook.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

JANUARY 23, 2024

In fact, according to the Business Research Company’s 2023 Food and Beverages Global Market Report, the global industry’s market size grew over 7.3 Given its expanding market share, it’s become increasingly critical for businesses to plan for and be aware of some of the industry’s greatest risks of disruption.

Food Safety 197

Food Safety Food Supply Beverage Loyalty Program 197

Modern Restaurant Management

SEPTEMBER 19, 2022

To recover, brands have evolved and made effective changes to meet the continuous challenges, making an impact at the corporate level while providing operators with the necessary tools to be successful. As we pivot our strategy, we tend to ask ourselves – why is adaptability so important? Brand Accessibility Is Key.

Back of House 211

Back of House Training Customer Experience Franchise 211

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

JANUARY 30, 2024

With little margin for taking price, brands will need to adopt a broad perspective, focusing on creative traffic-driving strategies, and get down into the specifics by analyzing local competitor and consumer data. So, what can the QSR industry expect in 2024? When and How Are Consumers Dining? percent YOY. Drive-thru remains down -7.1

2024 162

2024 Fast Casual Point of Sale 2023 162

Modern Restaurant Management

JANUARY 30, 2024

However, rapid growth without an intentional strategy frequently erodes quality, culture and profits over time. They research potential new offerings extensively, preparing thoroughly before launching rather than rushing to market. They must connect to priorities across key operations, marketing, customer service and finance roles.

Leadership 203

Leadership Small Business Cash Management Customer Experience 203

Modern Restaurant Management

APRIL 12, 2023

To learn more about the current state of restaurant investing, Modern Restaurant Management (MRM) magazine spoke with Uday Ahuja, Chief Investment Officer at RSE Ventures, who played a key role in investing and identifying/growing scalable consumer brands restaurant concepts including Momofuku, Milk Bar, Fuku, Bluestone Lane, and Magnolia Bakery.

Back of House 180

Back of House Customer Experience Retail 2024 180

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 196

2024 Loyalty Program Food Order 2030 196

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

Email Marketing 183

Email Marketing Online Ordering Food Truck Merchandise 183

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Modern Restaurant Management

OCTOBER 10, 2023

Insights derived from customer behavior, feedback, and preferences can shape the future strategies of a restaurant. Innovative Ways to Attract and Retain Customers Effective lead generation strategies are vital not only for attracting new customers but also for re-engaging previous ones. Remember, engagement is a two-way street.

Loyalty Program 194

Loyalty Program Franchise Franchising Social Media 194

Modern Restaurant Management

APRIL 28, 2022

Five years ago, “virtual brands” was a term typically associated with fashion and apparel powerhouses such as Nike, Adidas, and Ralph Lauren—only a few optimistic entrepreneurs dreamed of bringing these digitally-native concepts to restaurants. What’s the Difference between Ghost Kitchens and Virtual Brands?

Dietary Restrictions 196

Dietary Restrictions Influencer Back of House BOH 196

Modern Restaurant Management

AUGUST 23, 2023

Prior to joining PAR, Yetter worked at Restaurant Brands International, overseeing Franchisee Operations for Burger King Restaurants in multiple global regions. Prior to joining PAR, Yetter worked at Restaurant Brands International, overseeing Franchisee Operations for Burger King Restaurants in multiple global regions.

Loyalty Program 167

Loyalty Program Customer Experience Customer Service Mobile Ordering 167

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. But is it so simple to stand out from the crowd in 2022?

Marketing 203

Marketing Email Marketing SEO Social Media 203

Modern Restaurant Management

MARCH 28, 2024

While brands are increasingly labeling their products with 2D barcodes, retailers have also recognized the value and committed to accept 2D barcodes at point of sale by 2027 in a GS1 US initiative called “ Sunrise 2027.” Since then, the practice has become ubiquitous.

Information 221

Information Allergens Food Supply Food 221

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98