Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. From 2009 to 2017, gross bookings in U.S. Create Special Offers for Customers. Making special offers is one of the classic hospitality training tips that works for any type of business. Follow Social Media Trends.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Next Restaurants

APRIL 17, 2024

Massive reach: Tap into a global network of potential restaurant guests, with a significant portion being young adults who heavily rely on social media for purchasing decisions. Social proof: People are heavily influenced by social media, especially Millennials who love to share their experiences online.

Social Media 126

Social Media Seasonal Menu Customer Experience Specials 126

Open for Business

MAY 9, 2024

OpenTable's private dining marketplace makes it easy for diners to find and book your space while helping you streamline your operations. Great profiles increase a diner's likelihood of booking at that restaurant once they land on the profile. Look around your restaurant and see what spaces you can offer for private events.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. From 2009 to 2017, gross bookings in U.S. Create Special Offers for Customers If it’s the peak of the season, you compete with all local restaurants and hotels. Offer something special to a certain category.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Modern Restaurant Management

APRIL 15, 2024

For the first time this year, it also includes an educational component in which R ichard Sandoval Hospitality(RSH) aims to teach 60,000 early learners about the importance of bees through a signature in-school lesson plan in partnership with Title-1 elementary schools and through Chef’s children’s book on food sustainability.

Sustainability 189

Sustainability Education Training Social Media 189

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Social Media. actively follow their favorite restaurants on social media? Many of these diners even use these social platforms to pick and choose their next dining experience.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

FEBRUARY 5, 2021

In his book Setting the Table: The Transforming Power of Hospitality in Business , restaurateur Danny Meyer outlined his low-tech-process of keeping up with his customers’ preferences and things about them to remember and personalize their experiences. Social Media Management & Metrics Social media for restaurants is no longer optional.

Social Media 370

Social Media Front of House Back of House Point of Sale 370

Modern Restaurant Management

MARCH 25, 2022

Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Boost Social Media. Clearly, social media allows you to reach potential customers where they spend their time, but growing your following can be an uphill battle.

Social Media 216

Social Media Email Marketing Mobile Ordering Kitchen Safety 216

EATER

APRIL 19, 2021

His longtime assistant Laurie Woolever made the decision to carry that book to its completion, and now, World Travel: An Irreverent Guide is a reality. After working with Bourdain for more than a decade, Woolever was uniquely positioned to bring this book to life, despite no new words from Bourdain himself. I’m very proud of it.

Book 136

Book Travel 2018 Food Safety 136

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor. You can book online or give us a call.

Events 351

Events Social Media Kitchen Safety Seating 351

Touch Bistro

JULY 26, 2021

As a restaurateur, how you prepare for Labor Day can be the difference between booking up solid through the first weekend of September, and barely making enough to pay your staff. We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come.

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It also saves time and improves the overall dining experience.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Their business grows by word of mouth—one of the best marketing tools in the book. What social media platforms do they use? Are your customers different during the day than at night?

Seating 221

Seating Email Marketing Marketing SEO 221

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. 4th of July Restaurant Specials and Promotion Ideas for 2021.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book. This is social media’s new content-rich version of the old-fashioned review.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging Social Media Accounts ??

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

FEBRUARY 4, 2021

In this article, we’ll take a look at how Tayler Book, co-founder of Beechwood Doughnuts, evolved her restaurant digitally and physically to get where they are today—making thousands of doughnuts a week for the Niagara region. Book found herself texting pictures of the staff schedule to employees day-in and day-out. “I was a pain.

Operations 370

Operations Book Communication Small Business 370

7 Shifts

SEPTEMBER 20, 2021

In his book Setting the Table: The Transforming Power of Hospitality in Business , restaurateur Danny Meyer outlined his low-tech-process of keeping up with his customers' preferences and things about them to remember and personalize their experiences. Social Media Management & Metrics. Partender. SevenRooms. CrowdTangle.

Technology 370

Technology Front of House Social Media Back of House 370

Social Hospitality

JUNE 28, 2023

Introduce Special Menu Items For Holidays Some items may only be available to patrons during specific seasons or days of the year. Leverage this immediacy by briefly placing them on your menu and spreading the word on social media. This is also a great way to build social proof and increase diner excitement.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Social Hospitality

MARCH 27, 2020

It’s also wise to implement a strong reservation abandonment strategy that allows you to recover most of the direct bookings. . Offer them a special deal for a later time. That said, many of these clients will search for deals and offers to re-book their event this fall. Consider Your Employees.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

JUNE 24, 2021

Can they read about weekly specials or see photos of your most popular dishes? Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone. Establishing, monitoring, posting, and maintaining social media accounts such as Instagram and Facebook.

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

7 Shifts

JUNE 3, 2022

This can be as large as supporting a social mission or as small as a commitment to creating a great place to work. Shout staff out on company social media pages like LinkedIn, Instagram, Facebook, or TikTok. Use Manager Log Books. Use log books to give your day and night manager a way to share notes with each other.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Modern Restaurant Management

DECEMBER 10, 2021

Book in advance, or wait half an hour for a table. Their online presence on social media platforms can help attract visitors to your website and build awareness of your outlet. Provide Free Meals on Special Occasions. This strategy helps in creating a special bond between the customer and the outlet. Net result?

Marketing 227

Marketing SEO Front of House Website Management 227

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Restaurants often use social media to target users. Footer : share the links to your social profiles and website along with any legal disclaimers. Special offers & promotions.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

OCTOBER 9, 2019

Awareness Campaigns Awareness campaigns include social media ads such as Facebook and/or Instagram ads that reach out to a specific audience in a specific location (for example, people between 20 to 55 years old living within a 5km radius of your restaurant). The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 3, 2020

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. Consider running a special promotion where when customers order certain menu items, a portion of their total receipt will go back into this community initiative. Get Social with Digital Marketing.

Loyalty Program 216

Loyalty Program Seasonal Menu Social Media Email Marketing 216

Modern Restaurant Management

FEBRUARY 16, 2023

It should come as no surprise that the world’s first marshmallow café would attract a lot of social media attention. Modern Restaurant Management (MRM) magazine asked Shanks about the brand's growth, compeition, loyalty, and social media savvy. That goes far beyond responding to their Yelp reviews.

Sustainability 184

Sustainability Social Media Customer Experience Consumer Goods 184

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. These techniques are some of the oldest tricks in the marketing book and work well to draw in customers. For one, offering special deals and discounts can be costly.

Specials 52

Specials Sports Fine Dining Email Marketing 52

Modern Restaurant Management

FEBRUARY 9, 2022

“We are booked and have been since shortly after posting about the lunch on our social media channels,” said Sally Davis, General Manager of Eliza Restaurant & Bar in Baton Rouge, Louisiana. "Reservations The owners of one contemporary Creole restaurant think so.

Events 190

Events 2010 Social Media Reservations 190

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. But they can also generate excitement on social media and create buzz about your restaurant. Photo by Rosa Rafael / Unsplash 4.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

The Rail

MARCH 29, 2024

Engage with Local Media The media narrative around your restaurant plays a huge role in PR. So, to ensure a positive narrative, engage with local media as soon as possible. You can also engage with the content local journalists publish on social media as part of your local marketing efforts.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. These are just a few channels to consider for your marketing strategy.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JUNE 10, 2020

The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. Your conference facilities may not be the most exciting thing to post about on social media right now, but what about your other facilities?

Hospitality 207

Hospitality Marketing SEO Social Media 207

Modern Restaurant Management

NOVEMBER 4, 2020

Your team needs to be flexible, so if on Wednesday you start getting a lot of bookings for the weekend, then add an extra member of staff. One area to focus on is the booking platforms and discount sites. Competitions on social media always get a lot of engagement and reach. Put the minimum amount of staff on per shift.

Book 192

Book Social Media Customer Service Customer Experience 192

Embrace the Suck

FEBRUARY 12, 2020

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do! Oh, and if you think your problems are special to just apply to your restaurant, they are not.

Coaching 330

Coaching Email Marketing Communication Workshop 330

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. It is one of the best ways to get repeat customers.

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98