Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Boost Social Media.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

Open for Business

MAY 9, 2024

OpenTable's private dining marketplace makes it easy for diners to find and book your space while helping you streamline your operations. Great profiles increase a diner's likelihood of booking at that restaurant once they land on the profile. Look around your restaurant and see what spaces you can offer for private events.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

7 Shifts

JUNE 3, 2022

This can be as large as supporting a social mission or as small as a commitment to creating a great place to work. And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. And clearly state when to use email vs. text vs. calls.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

DECEMBER 3, 2020

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Plus, the data can be used for future marketing initiatives.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). Engage with Local Media The media narrative around your restaurant plays a huge role in PR. You can also use email to promote your brand’s positive image.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

Embrace the Suck

FEBRUARY 12, 2020

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do! Oh, and if you think your problems are special to just apply to your restaurant, they are not.

Coaching 330

Coaching Email Marketing Communication Workshop 330

Touch Bistro

JULY 26, 2021

As a restaurateur, how you prepare for Labor Day can be the difference between booking up solid through the first weekend of September, and barely making enough to pay your staff. We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come.

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. Marketing and Promotions. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. Did you know? It is one of the best ways to get repeat customers.

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. But they can also generate excitement on social media and create buzz about your restaurant.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Integration can come in the form of booking a table directly within the messenger tool, offering online ordering, providing custom offers based on previous orders, and more.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. These techniques are some of the oldest tricks in the marketing book and work well to draw in customers. Collaborate with Local Businesses for Special Offers.

Specials 52

Specials Sports Fine Dining Email Marketing 52

Open for Business

DECEMBER 7, 2022

Put them at the top, set them off in a box, and give the description some special attention to make them irresistible to guests. When you host a special event, it gives people a reason to visit the restaurant. Double down on social media. Send targeted emails. Offer Experiences. Rethink private dining.

2023 88

2023 Social Media Email Marketing Dine-in 88

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . It sends automatic confirmation texts and emails. Free iPad.

Reservations 78

Reservations Email Marketing Social Media Book 78

Deliverect

JANUARY 21, 2020

With 49% of American millennials spending more on dining that they save for the future*, any food business would be wise to market to this group of customers. More importantly, make sure your millennial customer can book a table and order food online. 2 Reach them on social media. 4 Allow them to socialize.

Social Media 103

Social Media Online Ordering Workshop Email Marketing 103

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 4) Become A Master Of Social Media.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. You can spend less on marketing by targeting customers instead of prospects.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. It is one of the best ways to get repeat customers.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Modern Restaurant Management

OCTOBER 31, 2019

If they can book right then and there why would they continue to search for other options. If you are struggling with content for social media, running a contest can spur photographic masterpieces. Social Media Integration. Email isn’t going away. First and foremost, it is an almost guaranteed seating.

SEO 127

SEO Social Media Email Marketing Point of Sale 127

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Tableo

JUNE 26, 2023

Personalise the experience Customers prefer personalised interactions that make them feel special and valued. Provide clients with special discounts or incentives if they have had a bad experience. Host special events, themed nights or team up with regional artists or musicians to create unforgettable experiences. New to Tableo?

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

Next Restaurants

SEPTEMBER 24, 2019

In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. Take the Time to Build a Brilliant Email List for Your Restaurant.

Email Marketing 67

Email Marketing Social Media Technology Customer Experience 67

Ken Burgin

NOVEMBER 15, 2021

Create a Balanced Wine List – make it smaller than you had pre-Covid; that’s what the new rule of menu marketing is all about. Reds, whites, rose, sparkling, some lower and medium-priced, plus a few high-priced items for special occasions. Wine List Sales & Marketing Techniques. Smaller, simpler and easier to stock.

Point of Sale 147

Point of Sale Back of House Beverage Email Marketing 147

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 52

Email Marketing Coupons Social Media Events 52