7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 203

Marketing Email Marketing SEO Social Media 203

SpotOn

MAY 13, 2024

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Here are six steps to take before opening any restaurant website builders. Check out this example from Barcelona Wine Bar for inspiration.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Embrace the Suck

FEBRUARY 12, 2020

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do! Your goal should always be to dominate your market. You’re not marketing enough.

Coaching 330

Coaching Email Marketing Communication Workshop 330

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). 4 PR Strategies Every Restaurant Can Implement Let’s take a deeper look into these essential PR strategies for any type of restaurant: 1. Not anymore.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

Bingage

MARCH 18, 2023

When you think about shopping or eating out, you might click on your favourite brand. From shopping to eating to hanging out, people mostly prefer their favourite place/shop. Take, for example, the car dealership that, once sell the car, never contacts the customer again. Am I right? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Open for Business

APRIL 9, 2024

Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. It may require some patience, though.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Marketing4Restaurants

DECEMBER 6, 2021

In the last episode, we discussed the best free Restaurant Marketing tools you can use to boost marketing campaigns for your restaurant. These are just the show notes for our Episode on Why your Restaurant needs marketing. The business plan is amazing but they don’t have a marketing plan to articulate it.

Marketing 98

Marketing Email Marketing Social Media Download 98

7 Shifts

MARCH 27, 2020

Do you have delivery drivers who you could hire, or would your FOH staff take on this role for extra pay? Safety If you can run your business as a takeout and delivery spot, consider whether or not you can carry out operations safely to avoid spreading COVID-19. Reach out to those in need and engage in genuine conversation.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. Luckily, all it takes is a few strategically placed chocolate eggs or paper egg cut-outs. Think beneath tables, behind curtains, underneath chairs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

FEBRUARY 18, 2020

First, take stock of how you did, from the hard numbers to guest feedback. Take stock of how you did. Review the books to see who dined with you on Valentine’s Day. Make note of first-time guests and repeat ones, locals and out-of-towners in guest notes. Close the loop on marketing campaigns. Here’s how.

Email Marketing 78

Email Marketing Book Seating POS 78

7 Shifts

SEPTEMBER 19, 2022

The restaurants that prioritize employee retention above all will come out on top. For the restaurant-dense metropolitan areas, the Twin Cities and Boston came out on top. Things get lost when conversations start verbal, go to text, and end up in an email. Take a close look at your restaurant culture. Meet The Experts.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

EATER

NOVEMBER 30, 2021

The blogger behind the Instagram account Deep Fried Honey and the recipe site of the same name had produced five e-books since 2018, which her readers could purchase online, paying through Paypal or Venmo, and receive their book via PDF download. I’m a communist. I was never in this for money,” Hammonds says. “I

Food 88

Food Book Front of House Back of House 88

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

EATER

MAY 26, 2023

The 450-page book dives deeply into the world of vegetables, from their production to their many uses to their cultural context. I am sort of the conduit for teaching, taking all of the information and creating the structure around it. The cooks and I take that and brainstorm dishes. Then, I write the menu. What did it involve?

Agriculture 88

Agriculture Front of House Back of House Book 88

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Event Management & Booking Systems – for Restaurant and Function Venues. Goodbye barista?

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Deliverect

JANUARY 21, 2020

With 49% of American millennials spending more on dining that they save for the future*, any food business would be wise to market to this group of customers. More importantly, make sure your millennial customer can book a table and order food online. While off-premise orders are picking up, many people still love dining out.

Social Media 103

Social Media Online Ordering Workshop Email Marketing 103

Bingage

JANUARY 29, 2021

Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them.

2021 98

2021 Email Marketing Demo Loyalty Program 98

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Check out these five ideas that get social media followers in the door. #1: You can use this welcome email to thank them for following you. Once on your website, you ask for their name and email. tweet this). 1: Send Messages to Your Followers.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Indoor Media

AUGUST 22, 2020

You can use an image of your store, products, or current marketing campaign for the cover photo. You can include everything from your business description to how readers can contact you via phone, website, or email. You can choose from many options allowing your customers to book with you, contact you or learn more.

Email Marketing 78

Email Marketing Customer Service Website Management Cash Management 78

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Send a staff member or two out to local business, sporting Santa hats of course. Check out these pics for inspiration (and be sure to post your Elf on the Shelf photos to Instagram).

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 52

Email Marketing Coupons Social Media Events 52

Harbor Touch

JULY 8, 2020

Instead, it just means finding ways to take advantage of technology in ways that improve efficiency and, ultimately, maximize profits. 2 – Marketing Through Social Media. Depending on the nature of your restaurant, you may be used to some local, in-person marketing tactics. 3 – Taking Advantage of File Sharing.

Email Marketing 78

Email Marketing Social Media Cash Management POS 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Bingage

MARCH 18, 2023

When you think about shopping or eating out, you might click on your favourite brand. From shopping to eating to hanging out, people mostly prefer their favourite place/shop. Take, for example, the car dealership that, once sell the car, never contacts the customer again. Am I right? Do you know why? What’s the reason?

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Bingage

JANUARY 15, 2020

Running a restaurant is not only about taking orders and serving food. There are infinite actions involve from planning to implementing to analysing marketing efforts, and paying attention to the factors that make a restaurant owner successful. Learn about your industry, get familiar with the latest marketing trend.

Food Truck 96

Food Truck Employee Relations Email Marketing Point of Sale 96