Open for Business

MAY 4, 2023

Leveling up the dining experience and taking feedback seriously can turn guests into evangelists for your brand. 7 ways to improve customer service in your restaurant Hospitality staff must deliver excellent customer service to stand out in the current climate. Having a line out the door can feel like a good problem to have.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 203

Marketing Email Marketing Social Media SEO 203

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

SpotOn

MAY 13, 2024

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic. OpenTable offers a customizable reservation widget you can easily add to your website. Make sure you put it in a place where it can’t be missed to maximize guest bookings.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Pre-shift reporting. Table management software.

Technology 147

Technology Front of House Back of House Online Ordering 147

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Rail

AUGUST 5, 2024

From there, you can get analytics that give you insights into what’s working, as well as ideas for things like personalized marketing campaigns. A restaurant management system can enable a restaurant to start taking online orders if it doesn’t already. Restaurant management systems keep everything on track for you.

Management 52

Management Management Front of House Online Ordering 52

Open for Business

OCTOBER 15, 2024

Aim to buy the right amount of goods based on your reservation data. For example, OpenTable’s offers analytics and reporting on key metrics like table turn times and reservation patterns. After all, you need to know what’s coming in and going out so you don’t spend unnecessary money or make the wrong financial decisions.

Training 78

Training Management Management Loyalty Program 78

Open for Business

SEPTEMBER 2, 2024

Figure out your net profit: Take your gross profit and subtract all other expenses (like rent, labor, and utilities). Understanding your restaurant’s costs Knowing the makeup of your restaurant’s cost gives you a clearer picture—and understanding—of what you’re spending and the amount you actually take home.

Point of Sale 78

Point of Sale Seasonal Menu Customer Service Inventory 78

Open for Business

FEBRUARY 18, 2020

First, take stock of how you did, from the hard numbers to guest feedback. Take stock of how you did. Review the books to see who dined with you on Valentine’s Day. Make note of first-time guests and repeat ones, locals and out-of-towners in guest notes. Close the loop on marketing campaigns. Here’s how.

Email Marketing 78

Email Marketing Book Seating POS 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. Luckily, all it takes is a few strategically placed chocolate eggs or paper egg cut-outs. Think beneath tables, behind curtains, underneath chairs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Deliverect

JULY 24, 2020

Let’s take a closer look at the modern restaurant tech stack, from the biggest all-encompassing systems to the niche providers who rely on close integrations with other tech platforms, to give you a clearer picture of the tech you need to run your business. Online reservation systems. You probably already have a POS system in place.

Technology 110

Technology Mobile Ordering Front of House Online Ordering 110

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Front of House Social Media 78

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Start spreading the word that your restaurant welcomes holiday party reservations! Start spreading the word that your restaurant welcomes holiday party reservations!

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

Modern Restaurant Management

OCTOBER 31, 2019

Strong enough to take the risk and I commend you!, Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. If they can book right then and there why would they continue to search for other options. Social Media Integration.

SEO 127

SEO Social Media Email Marketing Point of Sale 127

The Food Corridor

JULY 15, 2020

And you find yourself spending less time chatting to tenants and tasting their delicious food and more time slumped over a laptop chasing payments, editing ever changing schedules, and managing out endless compliance paperwork. Online Booking Software and Kitchen Scheduling Tools . Booking software designed for shared kitchens.

Management 72

Management Management Cash Management Book 72

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 52

Email Marketing Coupons Social Media Events 52

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Check out these five ideas that get social media followers in the door. #1: You can use this welcome email to thank them for following you. Once on your website, you ask for their name and email. tweet this). 1: Send Messages to Your Followers.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

The Food Corridor

NOVEMBER 29, 2022

Check out the Shared Kitchen Operations Manual for over 107 pages of customizable policies, templates, forms, and guidelines. There is a lot to think through and many possible situations to parse out. You will also want to explain how the client will book time in your kitchen. Or should they email you with their requests?

Equipment 52

Equipment Food Supply Book Kitchen Safety 52

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle.

Management 397

Management Management Email Marketing Point of Sale 397

The Restaurant Times

MAY 10, 2021

If you want to reach out to a particular audience or customer base, social media restaurant promotion is certainly the way to do it. Social media marketing is a huge field in itself. If you are lucky, you may be able to book some big-name musicians to perform at your restaurant. Use Email Marketing.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

The Restaurant Times

SEPTEMBER 22, 2021

It takes more than a vibrant location, eye-catching décor, and delicious food to run a restaurant. Moreover, visual marketing is on an upward trajectory. If you add pictures to your marketing content, you stand to get 94% more views than without. Social media marketing is a great way to engage your customers daily.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Marketing4Restaurants

MARCH 12, 2020

Do more marketing. You should have a great email list and the FB pixel on your site to do some retargeting, this is the low hanging fruit. Now is the time to really market heavily to get that revenue in. This is really tough, but it is what we are seeing in the market now. Hand sanitiser if you can find it.

Cash Management 98

Cash Management Certification Email Marketing Customer Service 98

Mad Mobile

FEBRUARY 29, 2024

Each bar software system is designed to support your business, and there are plenty of them out there. We’ll walk you through the bells and whistles and show you why CAKE is the best bar POS system on the market. Having all menus accessible from one screen simplifies navigating, entering orders, and taking payments on the fly.

POS 40

POS Bar Brewery Customer Service 40

Takeaway Solutions

DECEMBER 30, 2018

These days it is more important than ever to market your restaurant online. You need to take advantage of these opportunities so people can find you. Whether it is to book a table in your restaurant or to order takeaway, online marketing is important. Making reservations is something people do every day online.

Marketing 45

Marketing Online Ordering Social Media Website Management 45

Touch Bistro

MAY 26, 2021

With so many people out in a sea of stars and stripes on the 4th of July, how do you get them to come to your restaurant? The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. The short answer is offering enticing 4th of July specials.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195