Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

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Marketing SEO Email Marketing Mobile Ordering 78

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Instead, take a page out of Victory Auto’s book and think like your customer. Its winning trick?

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Advertising Social Media Coupons Email Marketing 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

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Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

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Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

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Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

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Marketing Operations Social Media Email Marketing 97

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

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Marketing Social Media SEO Email Marketing 88

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. Luckily, all it takes is a few strategically placed chocolate eggs or paper egg cut-outs. Think beneath tables, behind curtains, underneath chairs.

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Indoor Media

AUGUST 22, 2020

You can use an image of your store, products, or current marketing campaign for the cover photo. You can include everything from your business description to how readers can contact you via phone, website, or email. You can choose from many options allowing your customers to book with you, contact you or learn more.

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7 Shifts

SEPTEMBER 19, 2022

The restaurants that prioritize employee retention above all will come out on top. For the restaurant-dense metropolitan areas, the Twin Cities and Boston came out on top. Things get lost when conversations start verbal, go to text, and end up in an email. Take a close look at your restaurant culture. Meet The Experts.

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Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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EATER

NOVEMBER 30, 2021

The blogger behind the Instagram account Deep Fried Honey and the recipe site of the same name had produced five e-books since 2018, which her readers could purchase online, paying through Paypal or Venmo, and receive their book via PDF download. I’m a communist. I was never in this for money,” Hammonds says. “I

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Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Resy OpenTable Yelp Tock.

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Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Resy OpenTable Yelp Tock.

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The Food Corridor

NOVEMBER 3, 2021

Perhaps you have a kitchen full of wonderful clients, but you’re thinking about opening up a new revenue stream, like renting your space out for private events for example. How Essential is Commercial Kitchen Marketing? There are many approaches to marketing online. Marketing Jargon Explained. ROI – Return on investment.

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Marketing Email Marketing Social Media Website Management 52

Bingage

JANUARY 15, 2020

Running a restaurant is not only about taking orders and serving food. There are infinite actions involve from planning to implementing to analysing marketing efforts, and paying attention to the factors that make a restaurant owner successful. Learn about your industry, get familiar with the latest marketing trend.

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EATER

JANUARY 9, 2024

First Bloom’s Instagram advertises the origins of local produce: potatoes and onions from Lucky Dog Farms, garlic from Star Route Farm, flowers from Roses Brook Blooms, and marrow beans from Buttermilk Bean in Ithaca. A lot of these little places have faded out over the years and you need something.” But seriously folks.” It’s amazing.

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The Restaurant Times

MAY 10, 2021

If you want to reach out to a particular audience or customer base, social media restaurant promotion is certainly the way to do it. You can create advertisements and pay to have them featured on various social media sites such as Facebook and Instagram. Social media marketing is a huge field in itself. Use Email Marketing.

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Gourmet Marketing

JANUARY 29, 2021

It starts with marketing. Let’s take a look. Your guests won’t just take your word for it. You need to market all of the precautions you are taking. Send out an email blast that shows your guests you are taking their health and safety seriously. Cleaning Standards. Travel Insurance.

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Hotels Travel Insurance Email Marketing 40

The Restaurant Times

SEPTEMBER 22, 2021

It takes more than a vibrant location, eye-catching décor, and delicious food to run a restaurant. Moreover, visual marketing is on an upward trajectory. If you add pictures to your marketing content, you stand to get 94% more views than without. Social media marketing is a great way to engage your customers daily.

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Social Media SEO Website Management Online Ordering 59

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. Trust us, it’s not.

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Marketing Social Media Loyalty Program Food Truck 78

Touch Bistro

JULY 26, 2021

As a restaurateur, how you prepare for Labor Day can be the difference between booking up solid through the first weekend of September, and barely making enough to pay your staff. Our guide will help take some of the labor out of Labor Day for you and your staff! Of course, we want the former for you. Not sure what to serve?

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Specials 2021 Seasonal Menu Email Marketing 99

Touch Bistro

MAY 26, 2021

With so many people out in a sea of stars and stripes on the 4th of July, how do you get them to come to your restaurant? The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Marketing and Promotions. Restaurant Schedule Template.

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Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

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Sling

SEPTEMBER 13, 2022

Yes, you may have to work on the computer at some point during the day, but try to stay away from reading the news, checking your email repeatedly, or looking at funny cat pictures. Your employees can come to you with minor issues that can distract you from the larger business issues, like marketing and sales. 3) Learn to say no.

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Restaurant Clicks

JANUARY 28, 2020

Attracting customers to your grand opening will kick off your future marketing strategies and begin growing your client base. . Inviting them directly, whether in person or through a letter or even email, is a nice personal touch. While live entertainment can be great, it can also be expensive to book a popular band, DJ, or artist.

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Social Media Entertainment Influencer Customer Experience 78

Restaurant365

NOVEMBER 19, 2019

While managing an accurate inventory is essential for a healthy bottom line, it also has the benefit of smoothing out other operational challenges restaurants face. Because a menu is one of the most visible pieces of restaurant marketing, maintaining a relevant, profitable menu is essential for a restaurant’s bottom line.

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The Restaurant Times

AUGUST 5, 2022

Successful restaurant accounting can help in efficient cash management, balancing financial books, optimizing costs, and overall business planning. Keeping track of your numbers and Key Performance Indicators (KPIs) will not only help you in taking timely action but also point out specific areas that need immediate improvement.

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Cash Management Point of Sale Inventory Employee Relations 52

Sling

OCTOBER 26, 2020

Extend that out to 12 months and your business is paying $900 annually for 60 hours of work that never got done. A decline in employee appreciation — leading employees to feel undervalued and, eventually, disgruntled — can take many forms. One of the most common forms of time theft has to do with taking longer-than-usual breaks.

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Employee Relations Social Media Small Business Communication 78

EATER

MAY 11, 2021

And how does he see expansion now, as he pulls out of his long-anticipated Amazon campus space in Seattle and instead eyes new opportunities to bring his “Chinese Eataly” New York and Chicago? Of course, we have a huge investment, but we immediately moved to heavy take-out and had a volunteer group. It’s really tough.

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7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. The app also lets employees take their scheduling changes into their own hands by making approved shift swaps and securely communicating with each other.

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Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. The app also lets employees take their scheduling changes into their own hands by making approved shift swaps and securely communicating with each other.

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Operations Management Management Mobile Ordering 353

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing.

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Marketing 2021 Email Marketing Social Media 77

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

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Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

7 Shifts

JANUARY 31, 2023

In fact, as many as 35% of people plan to have a romantic night out on this day. Prepare special offers for people ordering online With this busy day, most people won’t even get the chance to book a table. So you’ll want to do your best to stand out online. Not to mention, Valentine’s Day sales trends reached $23.9

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Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking.

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