Modern Restaurant Management

MAY 31, 2023

Now that temperatures have officially warmed up, consumers are more eager than ever to dine outside and on-premise. With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Open for Business

MAY 9, 2024

From transforming your space into an outdoor retreat to making the most of occasions like Father’s Day and Pride Month, there are several ways to elevate your dining experience, attract new guests, and boost your bottom line this season. Great profiles increase a diner's likelihood of booking at that restaurant once they land on the profile.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. Switching from a fast-casual concept to fine dining can allow for a nice change of pace. Delegating Responsibilities.

Management 370

Management Management Document Hiring 370

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. But how do you get people back in the door?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Open for Business

APRIL 9, 2024

When guests know they’ll get extra benefits every time they dine at your restaurant, they’ll be incentivized to return consistently. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. It may require some patience, though.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

DECEMBER 3, 2020

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Get Social with Digital Marketing. Promo Cards.

Loyalty Program 212

Loyalty Program Seasonal Menu Social Media Email Marketing 212

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend? Invest in professional food photography.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. Hide your chocolate, plastic, or toy-filled easter eggs around the dining room. Think beneath tables, behind curtains, underneath chairs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Open for Business

DECEMBER 7, 2022

One way to drive restaurant sales is to think beyond the dining experience. Send targeted emails. Instead of sending your whole email list a form letter urging them to visit, try personalizing automated marketing messages. Rethink private dining. Its goal is to increase profit without reducing guest happiness.

2023 88

2023 Social Media Email Marketing Dine-in 88

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. People have so many options when it comes to dining out so we need to go above and beyond.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Open for Business

MAY 4, 2023

Keeping your online presence up to date, cutting wait times, and highlighting your value all make for a dining experience that feels good to guests and keeps them coming back—no matter what’s happening in the economy. Leveling up the dining experience and taking feedback seriously can turn guests into evangelists for your brand.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . It sends automatic confirmation texts and emails. Free iPad.

Reservations 78

Reservations Email Marketing Social Media Book 78

Deliverect

JANUARY 21, 2020

With 49% of American millennials spending more on dining that they save for the future*, any food business would be wise to market to this group of customers. More importantly, make sure your millennial customer can book a table and order food online. While off-premise orders are picking up, many people still love dining out.

Social Media 103

Social Media Online Ordering Email Marketing Workshop 103

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Can you give dine-in related employees other tasks to do that will benefit your business and ensure that they don’t lose their income? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Bingage

JANUARY 29, 2021

Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

Open for Business

FEBRUARY 18, 2020

Review the books to see who dined with you on Valentine’s Day. Close the loop on marketing campaigns. Restaurants using OpenTable’s marketing tracking feature can measure reservations and revenue back to digital marketing channels and campaigns. Was the floor efficient? Did you have enough staff?

Email Marketing 78

Email Marketing Book Seating POS 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

EATER

MAY 5, 2023

By the end of 2021, dine-in visits to fast food chains had fallen to just 14 percent of restaurant traffic, compared to 28 percent pre-pandemic, according to the market research firm NPD Group. There was a time when your local McDonald’s was the ideal spot for a 6-year-old’s birthday party. Today, you’d be hard-pressed to find one.

Fast Casual 111

Fast Casual Food Food Order Mobile Ordering 111

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. You’re craving eggs benedict, and you want to go somewhere that’s well-reviewed, close to you, and not too busy. And if that information isn’t there, people will go somewhere else.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Tableo

JUNE 26, 2023

Improve the dining experience To win back customers, it’s crucial to enhance their dining experience and exceed their expectations. Use email marketing to communicate with your customers. Use an online booking system that enables diners to make bookings online quickly and conveniently.

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

Deliverect

JULY 24, 2020

The lockdown accelerated the adoption of online ordering and delivery tech as dining rooms closed and people were stuck at home. Customers expect to be able to view available reservation slots and make a booking directly without waiting for a response to an email or picking up the phone. POS (point of sale) systems.

Technology 110

Technology Mobile Ordering Front of House Online Ordering 110

EATER

APRIL 6, 2023

But after the flurry of press releases, joyful Instagram posts, and weapons-grade whining from a few who were left off the list, a somewhat altered Vancouver dining scene has emerged from the fray with hiked prices and impossible-to-score reservations. It’s a cash-grab for sure,” said one Vancouver chef who asked to remain anonymous.

Fine Dining 98

Fine Dining Reservations Pricing Cash Management 98

EATER

MAY 26, 2023

The 450-page book dives deeply into the world of vegetables, from their production to their many uses to their cultural context. I lead our dining program at Granor Farm in Three Oaks, Michigan. It’s been the same team for all three books: photographer Emily Berger and stylist Molly Hayward. What does your job involve?

Agriculture 98

Agriculture Front of House Back of House Book 98

Bingage

MAY 24, 2022

Choose Personalised marketing (Instead of Bulk SMS). SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, and retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. How does it work?

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. All this leads to increased profits. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. All this leads to increased profits. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78