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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture. Restaurant owners and operators wear a lot of hats.

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The ultimate guide to restaurant technology for restaurant owners

Open for Business

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Streamline the front of house. Run a smooth back of house. Streamline the front of house.

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‘The Fighter Is Going to Win’

Modern Restaurant Management

He cautioned that when restaurants can reopen for dine-in service, they will have to face the bittersweet reality of less seating capacity and less sales–he estimates as much as 30 percent–due to social distancing practices and guest apprehension. "They "The fighter is going to win, right now."

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What Does Social Distancing Mean for Social Businesses Like Restaurants?

Modern Restaurant Management

As the Coronavirus crisis continues, Modern Restaurant Management (MRM) magazine asked industry insiders what best practices restaurants should have in place for social distancing, as per CDC guidelines. And communications is front and center, particularly for restaurants that might not be as well known for out of restaurant food.

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Fun by Design

EATER

The front bar of the Mission District restaurant, awash in cadmium yellow paint and matching furnishings, including the hanging disco balls, leads into a larger back dining area that’s equally gonzo in neon green. On a psychological level, there’s something deeply comforting about the childlike feeling of being dwarfed by one’s seat.

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Lessening Employee Anxiety as Restaurant Doors Open

Modern Restaurant Management

As more restaurants in the United States receive the go-ahead to open their doors for indoor dining, Modern Restaurant Management (MRM) magazine reached out to industry experts on ways to calm employee anxiety. Here's some of their advice. Rick Camac, Dean of Restaurant & Hospitality Management at the Institute of Culinary Education.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

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