This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. If youre using a modern POS system or inventory management software, you likely already have most of this information easily at your disposal. What Is Menu Engineering and Why Should You Care?
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. If customers have to hunt for it, they might not bother.
To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience. Increased Emphasis on Online Ordering. The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins.
When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Encouraging repeat visits from loyal customers? Or bring in a wave of new customers who havent tried your place yet?
One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. It just goes to show how important drink pricing and cost management are to maximizing profits. In this article: How to calculate your profit margin for your bar What is the average profit margin for bars?
In this article, youll learn: How menu management software streamlines menu updates and eliminates manual errors Why outdated or inconsistent menus can impact customer satisfaction and revenue Key features to look for when choosing the right software for your restaurant Lets explore why every restaurant needs menu management software.
Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.
and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform.
A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. There are more than one million restaurants in the United States and the industry projects $863 billion in sales in 2019. Grab your free copy here.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association Educational Foundation has launched the Restaurant Employee Relief Fund to support U.S. Live in the U.S., an overseas U.S.
The pink and blue horse illustration at the top of this article is not clickbait. This was the top craving identified in the sixth wave of the Consumer Coronavirus Behavior research conducted by TheCustomer, Brand Keys, the New York-based brand loyalty and customer engagement consultancy, and Suzy, the on-demand research software platform.
Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. An alternative is to buy an existing bar that is up for sale. This could be a good choice if you find a business that is already established and has a loyal customer base.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. For more resources, click COVID-19 Survival Guide for Restaurants and MRM Restaurant Survival Guide, Second Course. 59 locations of two brands.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies. Topline numbers show robust restaurant sales growth during November. Same-store sales growth was 1.6
Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business. Consider things like merchandise sales, inventory sales, or private cooking lessons. What measures can you take to make customers feel more comfortable ordering from you?
Not to mention: you must always deliver a memorable experience for customers. Technologies for Restaurant Management. It’s tricky to run and manage a restaurant. A manager can request evidence (a photograph of the floor or input of the oven’s temperature) of the employees’ completion of the tasks.
After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. Aside from stamps or stickers, a points system could also work well.
Restaurant technology has revolutionized the way that restaurants are managed - replacing arduous and tedious task management with efficiency, automation, and clarity. In 2022, there aren't many areas in restaurant management that can't be made better with technology. Top Restaurant Management Apps. Try 7shifts for Free.
Mobile marketing is promoting your business on customer’s mobile devices like phones, tablets, and other handhelds. Common channels for mobile marketing include mobile-friendly websites, text messages, push notifications, social media, and more. You’re probably reading this article from one right now. Where to start?
Between 2014 and 2021, global ecommerce sales grew by over 269%. To learn more about the rise of ecommerce in coffee, I spoke with Jolene Zehnder, Director of Sales and Operations at Mercon Specialty , Craig Russell, Managing Director and President of Mercon Specialty, and CEO of Bean Box , Matthew Berk. What is ecommerce?
For many baristas, a passion for high-quality coffee and excellent customer service is what drives them to work in specialty coffee. However, the barista career journey in the specialty coffee industry is rightly a major discussion point. You may also like our article on career progression for specialty coffee baristas.
Celebrate your customers with loyalty programs and grow your retention rate. Even more compelling, Metrobi also found, Customers would increase their spending at a restaurant by 35% if it offered a compelling loyalty program. In this article, we look at why rewards matter and how to go about setting a program up.
A POS is really worth it because it lets your customers take ownership of their payment options. With the global point of sale (POS) market growing at exponential rates , you may be wondering if a POS system is really worth the investment for your restaurant. A POS system helps you manage orders and take payment with ease.
The way consumers interact with restaurants has changed significantly in recent years, driven by technological advancements and shifting customer expectations. This article explores how online ordering is advancing and highlights the key concerns for businesses aiming to stay competitive.
As long-time employees begin to retire and staff of all experience levels leave to seek their fortunes elsewhere, businesses of all types and sizes must somehow function with a skeleton crew. In this article, we’ll discuss: What is understaffing? For example, an understaffed sales team will have more customers to handle.
Although vegan cheese hasn’t enjoyed the same explosive growth as plant-based burgers or nondairy milk, it has still managed to gain respectable ground: According to a recent market research report , the global vegan cheese market was valued at just over $1 billion in 2019 and is expected to grow almost 13 percent in the next seven years.
You know that a point-of-sale system (POS) is great for your customers, enabling them to have a bit more control when ordering or paying for their meals. Did you know, though, that a POS system is great for managing your business and improving your efficiency? 1: Inventory Management. tweet this).
You’ve probably never considered having your point-of-sale system and merchant services from different companies. This article will explain the benefits of having a point-of-sale system and merchant services and some drawbacks if you choose to pursue this idea. . It sounds like an exciting idea.
This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. Getting an order wrong damages your profit and customer retention. What is a restaurant ordering system?
Customer Data is vital for the long term sustainability of any business. However, for the restaurant business, customer data is also integral for growth and expansion. This article discusses how restaurant operators can capture customer data, and use it to their advantage. .
One of the biggest challenges that restaurants face is obtaining and retaining customers. This calls for restaurants to be creative on what they offer their customers. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers.
The interest and sales of Black-owned wineries are up. Business was growing when Long entered a partnership with Bronco Wine National Sales and Marketing in early 2020 to nationally distribute a new white Longevity label. Sunny days are ahead for Black vintners. In 1940 John June Lewis Jr. We welcome all wine professionals to join.”
With the surge in digital ordering, restaurants need to ensure that their tech strategy includes integrations that streamline menu management. This article was published in Hospitality Technology. With the increase in digital ordering – both on- and off-premise – menu management has taken on a whole new meaning.
When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. Related Read: 10 Ideas (Innovative) to Increase Your Restaurant Sales. and how to take photos that are customer-friendly and proper social media monitoring. How to write about it?
With restaurant delivery sales growing substantially over the years, the delivery-only model has allowed businesses to benefit from economies of scale. Minimal startup costs, highly profitable margins, and unlimited growth potential are some of the key points why foodservice operators are being attracted to this model.
Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. A Mobile Point-of-Sale System. Mobility is central to a food truck business, and your point of sale should support that. Where are you now?
However, in today’s fast-paced, digitally-driven world, customer expectations in the restaurant industry are evolving rapidly. Patrons no longer just seek delicious food and a welcoming atmosphere; they desire seamless experiences that cater to their preferences and enhance their dining journey.
Your customers will thank you. As a restaurant owner or manager, you know how important the overall consumer experience is to the success of your restaurant. What your customersexperience with your restaurant is as important as the food they eat. 1: Your Customers Get Faster Service.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content