Modern Restaurant Management

JUNE 29, 2021

Audio is making a big comeback in the world of digital marketing. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery. What is Audio Marketing?

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Modern Restaurant Management

FEBRUARY 1, 2022

Though there are plenty of customers who will continue to enjoy restaurant delivery—as it’s become ingrained in our weekly way of life—the off-premises’ percentage of sales is likely to slide. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations?

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ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customer experience for your guests.

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Modern Restaurant Management

JANUARY 20, 2025

Running a restaurant isn’t just about crafting the perfect plate or creating an unforgettable experience for your guests, it’s about making money. Sysco, US Foods, and similar distributors have multiple revenue streams, but in this article, we’ll focus on one of their biggest sources of income: margins.

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Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

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Modern Restaurant Management

FEBRUARY 28, 2020

Shake up your quick serve restaurant (QSR) and fast casual dining marketing response with voice response via smart speakers and voice assistants. This opens up a vast new way for both online and offline marketers to engage consumers, in turn driving up response and revenues. Voice makes it the ultimate hands-free experience.”

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Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. The benefits of AI for restaurants are undeniable from automation, to real-time control and information analysis, to improved customer service.

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Modern Restaurant Management

SEPTEMBER 17, 2020

Successful restaurants do not sell food: they tell a story, offer experience and appeal to emotions. Both those who already know and love your dishes and those who cannot visit your location will be thrilled to be able to bring your experience into their home. YouTube Marketing Strategies for Restaurants, In A Nutshell.

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ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Marketing = tons of your money. Thats huge!

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Culinary Cues

SEPTEMBER 30, 2024

From my experience, it is difficult to experience a dinner for two in a moderate full-service, independent restaurant for less than $120 without gratuity. The promise of something special adds unique value to a meal that elevates the experience beyond the transaction of product for price. Do the math.

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Culinary Cues

JANUARY 29, 2025

This leads to the intent of this article. Some may view dining out as a luxury that can easily be put aside, but time and experience has demonstrated otherwise. So, here we are at a point when I believe it is important to do just that. We are trying to adjust to a new political structure in the U.S.,

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ChowNow

MAY 9, 2025

This doesnt mean cutting corners and sacrificing the customer experience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. Marketing and Promotions Expenses While this category doesnt always show up in basic accounting reports, it should absolutely be on your radar.

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ChowNow

MARCH 7, 2025

Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

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ChowNow

APRIL 4, 2025

Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world. Thats why its important to get proactive and make it super easy for your happy customers to speak up about their experience. This ensures that the information potential customers find is accurate and up-to-date.

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7 Shifts

OCTOBER 28, 2024

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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ChowNow

MAY 2, 2025

Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. And while the odds improve with experience, restaurant ownership is still tough. The Alternative: Validate your idea, clarify your customer base, and align pricing with your market.

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The Rail

APRIL 30, 2025

restaurant leaders planned to use it for AI-driven guest marketing endeavors in 2024, according to market research from Restaurant365. With advantages that include higher efficiency, less guesswork, and targeted accuracy, theres no question that tools powered by AI can contribute to success in marketing, including at restaurants.

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ChowNow

MARCH 27, 2025

These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. This might seem like a small detail, but it plays a big role in the overall delivery experience and significantly impacts customer experience. What Impacts Order Volume?

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ChowNow

MARCH 27, 2025

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position.

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ChowNow

APRIL 15, 2025

Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Not all restaurant KPIs measure the same thingsome help you protect your bottom line, while others can improve your operations efficiency or improve guest experience.

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Modern Restaurant Management

DECEMBER 8, 2020

Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. The article below covers some of the factors you should consider in your social media strategy – including what to look for when choosing the right social media platform for your restaurant’s marketing strategy.

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ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.

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ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. If customers have to hunt for it, they might not bother.

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ChowNow

FEBRUARY 13, 2025

The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. A website, however, is entirely yours.

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ChowNow

FEBRUARY 13, 2025

What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.

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ChowNow

APRIL 4, 2025

For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. This means customers place orders through your own website or appnot a third-party platform. This means customers place orders through your own website or appnot a third-party platform.

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Modern Restaurant Management

NOVEMBER 26, 2024

These are indeed the table stakes when it comes to delivering premium experiences. In the January 23, 2024 New York Times article,“The Menu Trends That Define Dining Right Now,” the publication gathered 121 menus from restaurants all over the United States. And as spending increases, so does engagement.

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Seasonal Menu 2024 Customer Experience Menu 251

ChowNow

MAY 23, 2025

These are the items that should lead your marketing, your online menu, and your limited-time offers. Menu Layout Tips That Influence What Customers Order Now that youve categorized and optimized your menu items, its time to take those menu psychology techniques a step further and apply them to your menu layout.

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ChowNow

MAY 30, 2025

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Encouraging repeat visits from loyal customers? Or bring in a wave of new customers who havent tried your place yet?

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Modern Restaurant Management

JULY 13, 2020

According to Grandview Research , the AI market size is projected to grow to $390 billion by 2025. The ‘New Normal’ Before we delve into how AI can drive growth, let’s first focus on the basics: Improving customer experience. Preventing customer indecision. Telling the customer what to do next.

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ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

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ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Customers expect the convenience of ordering from their phones, and if they cant do so easily, theyll go somewhere else. billion in revenue.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

JUNE 6, 2025

You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action.

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ChowNow

JANUARY 30, 2025

The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.

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ChowNow

FEBRUARY 5, 2025

When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. Make sure its prominently placed so customers dont have to hunt for it.

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The Rail

JANUARY 13, 2023

By Julia Nikolaus, Contributor As a restaurateur or manager, you know just how competitive the non-alcoholic beverage market can be. With so many different choices for customers to decide on, it's often difficult to make your mark and stand out from the crowd. 1 - Use Unique Brand-Focused Materials.

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