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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

Marketing 332
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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5 Practical Steps To Building A Restaurant Marketing Budget

ChowNow

This will make your budget strategic and sustainable, allowing you to make smart, informed decisions. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195
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Yelp Report: Breakfast’s Booming and Value’s Valuable

Modern Restaurant Management

To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. Consumers are being more intentional with their spending, and brands that deliver both quality and affordability are seeing sustained growth and expansion. What surprised you about the results? Brands like BB.Q

2024 221
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195
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How Restaurants Can Utilize a Small Business Loan to Fuel Growth

The Rail

A small company loan offers the funds required to reach a larger audience, whether via digital advertising , content marketing, social media interaction, or search engine optimization. Businesses avoid unnecessary losses while maintaining a trajectory of consistent growth by securing funding to sustain steady cash flow.

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The Rise of Transparent Dining and What It Means for Restaurants

The Rail

This shift is driven by growing environmental awareness, social media scrutiny, and increased access to digital information. According to a study from Delierect , 43% of restaurant diners say they are willing to pay more for sustainable dishes, and 68% believe restaurants should take active steps to reduce food waste.