Modern Restaurant Management

JUNE 24, 2021

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. Can they read about weekly specials or see photos of your most popular dishes?

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

JANUARY 28, 2022

Branding is essential for all businesses. Here’s how to do it: Decide on a Suitable Business Name and Logo. Having a memorable business name and logo is vital for any business, but it’s even more important for a ghost kitchen. Your business does not have a storefront. Source: Alt/Grub/Faction.

Social Media 528

Social Media Advertising Small Business Food Order 528

ChowNow

MARCH 7, 2025

Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Thats why 44% of restaurants are investing in restaurant technology tools to improve their business analyticsbecause customer data works. Or adjust your staffing schedule based on peak ordering times?

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 7, 2025

But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. Increase sales by promoting high-margin menu items and special offers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

APRIL 30, 2021

The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. So it makes good business sense to revamp your marketing strategies. The Pandemic and the Restaurant Business. Thousands upon thousands of restaurants were forced to close for safety reasons, some permanently.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Restaurant Business

JUNE 17, 2025

17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. It will allow DoorDash to help restaurants grow their on-premise business by turning reservations data into targeted marketing opportunities. Is that a good thing for restaurants? By Joe Guszkowski on Jun.

Leadership 167

Leadership Advertising 2025 Reservations 167

Restaurant Business

JUNE 11, 2025

They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South. It brought in an outside consultant, and it focused on dinner, where Perkins sees an opportunity to do more business. But they have receded over the years. Sign up here.

Fast Casual 175

Fast Casual Front of House Back of House Leadership 175

7 Shifts

OCTOBER 22, 2024

You can also reach out to other local businesses or organizations to provide further context to search engines about your restaurant’s location. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 9, 2020

Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Therefore, it’s no surprise that business owners should be promoting their business online. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Culinary Cues

JANUARY 3, 2023

I have long embraced this philosophy when it comes to restaurants, but it also can apply to any business. Customers would like up, sometimes around the block, hoping for a seat in her rather small restaurant where she featured, what we called – blue plate specials. I asked her what made her food so special?

Hospitality 466

Hospitality Customer Experience Customer Service Small Business 466

Modern Restaurant Management

APRIL 14, 2020

As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation. “It is unbelievable how quickly things can change.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. This is true for any type of business, but especially for restaurants. Fast food chain Carl’s Jr. Color Choice Matters. Start a Food Blog.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Indoor Media

NOVEMBER 19, 2020

2020 was one of the most difficult years for small businesses. Countless companies failed to stay afloat, let alone expand, so it might be difficult to think about advertising right now. From here, you have to accept that if you’re not advertising, someone else is.

Small Business 151

Small Business Advertising Customer Service Coupons 151

Sling

NOVEMBER 24, 2021

It’s vital to get it just right in order to set the best tone for your business going forward. Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Grand Opening Ideas For Small Businesses. 6) Pass Out Flyers.

Small Business 148

Small Business Social Media Advertising Events 148

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

ChowNow

FEBRUARY 12, 2025

Whether youre an independent operator or part of a small chain, visibility is everything. If your restaurant isnt optimized for the digital age, youre giving business away to competitors who are. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JULY 28, 2023

Restaurant operators are always looking for new tools, promotion channels, and advertising options, but they might not be quite sure what they need to say to tempt a potential guest. Do people often hold business meetings, have breakfast, drink morning coffee, have lunch, spend romantic evenings, or celebrate holidays there?

Social Media 419

Social Media Events Customer Experience Advertising 419

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

ChowNow

APRIL 4, 2025

This information might not sound groundbreaking at first, but its the foundation for building stronger relationships, creating smarter campaigns, and ultimately driving more repeat business. That interaction might seem small in the moment, but over time, it adds up to something bigger: loyalty.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition .

Advertising 148

Advertising Front of House Seating Small Business 148

Modern Restaurant Management

AUGUST 7, 2023

Recently, video walls have become popular because they offer a great visual experience for entertainment, and they can help advertise drink and food specials at the bar or restaurant. Upgrading your entire system will not be cheap but your customers will love it and it will help drive in more business.

Technology 419

Technology Sports Entertainment Customer Experience 419

7 Shifts

JULY 10, 2020

Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang. Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Frequency and repetition will help your advertisements get noticed. Advertise! ??

Events 351

Events Social Media Seating Kitchen Safety 351

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What will entice people to use your business?

Advertising 143

Advertising Coupons White Paper Back of House 143

Modern Restaurant Management

SEPTEMBER 16, 2020

Below are a few examples of small and big F&B chains applying unique marketing techniques. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc. Restaurants should advertise what precautions they're taking to keep people safe.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

EATER

MAY 26, 2021

But the State Highway Commission (with help from prisoners sentenced to hard labor on Virginia’s convict road force ) fully paved Route 1 by 1927 and widened it to four lanes in the early 1930s, just as registered motor vehicles in Virginia approached half a million — bringing plenty of business to Ella Cinders’ gas pumps and restaurant.

Back of House 329

Back of House Advertising Travel Small Business 329

Culinary Cues

JANUARY 23, 2021

In the restaurant business there are really only two ways to view profit: a very small amount of profit balanced by very significant volume, or a significant amount of profit on far less volume. A SPECIAL LOCATION. How you approach the design of your restaurant in this regard will determine nearly everything else. REAL SERVICE.

Front of House 450

Front of House Point of Sale Back of House Customer Experience 450

Modern Restaurant Management

NOVEMBER 15, 2022

When considering prices, it is important to know where the competition is priced, what they are offering and how busy they are. If a restaurant is underpricing the market and is busy relative to its peers, it may have room to increase pricing without damaging its customer base. Be honest and transparent (but do not advertise it).

Pricing 490

Pricing Food Supply Seasonal Menu Menu 490

EATER

JULY 23, 2024

It brought back a $5 meal deal, consisting of a double cheeseburger or a McChicken sandwich, small french fries, four-piece chicken nuggets, and a small soft drink. And what did McDonald’s do to combat these slumping sales?

Food 312

Food Consumer Goods Food Supply Pricing 312

Squirrel Systems

FEBRUARY 3, 2025

Design Team-Inspired Menus Add some fun to your menu by creating special dishes or drinks that represent each of the competing teams. Halftime Happy Hour As the game continues, traffic often slows down, but you can keep momentum going with a special happy hour during halftime.

Social Media 80

Social Media Point of Sale Email Marketing Back of House 80

SpotOn

NOVEMBER 21, 2024

Your offerings can range from seasonal starters and holiday drinks to multiple courses and specials. Some people stay home for the holidays, while others look for special experiences. Add holiday items to your menu A holiday menu is a must for this season, and you don’t need to go big if you don’t want to.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

7 Shifts

AUGUST 18, 2024

New Bar Options You'll need to decide on the exact business structure. However, it can be expensive and you may not have as much control over the business. This could be a good choice if you find a business that is already established and has a loyal customer base. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

OCTOBER 31, 2022

A restaurant business plan is one of the most (if not the most) essential elements in getting a new restaurant off the ground. There are a few reasons for this: A business plan is typically the first thing any lender or investor will want to look at. What is a Restaurant Business Plan? Restaurant Business Plan Sample Outline.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

MAY 12, 2022

Most importantly, you want to find a product that is proprietary and something that is unique and special to your menu. For most small to medium sized businesses, co-packers are far more economically viable than capital expense on machinery, manufacturing expertise, and warehousing. That’s your product.

Retail 450

Retail Certification Seasonal Menu Insurance 450

The Restaurant Group

MAY 31, 2025

These emails include promotions, menu updates, special events, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Seasonal Menu Online Ordering 78