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From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver

Modern Restaurant Management

For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. According to PAR’s 2025 QSR Operational Index , loyalty transactions rose more than 30 percentage points in 2024.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. Despite potential challenges, the industry is both optimistic, as total restaurant sales crested $1 trillion for the first time on record, and ready to pivot to continue growing.

Franchise 221
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195
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From acqui-hire to vaporware: The new restaurant tech ABCs

Restaurant Business

They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. By Joe Guszkowski on Jun. Add these six terms to your vocabulary.

Hiring 172
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.

2025 195
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C-stores are stealing fast-food tactics. And fast-food customers

Restaurant Business

Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. In-store sales at convenience stores hit a record $335.5 Made-to-order food is now second only to gas as a driver of c-store visits. By Heather Lalley on Jun.

Food 275
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17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.

Ordering 195