From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver
Modern Restaurant Management
JULY 18, 2025
For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. According to PAR’s 2025 QSR Operational Index , loyalty transactions rose more than 30 percentage points in 2024.
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