Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? And that can help you meet your ultimate goal: more butts in seats. So how do you know if coupons are a good idea for advertising your restaurant?

Coupons 78

Coupons Advertising Email Marketing Seating 78

Social Hospitality

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising.

Marketing 440

Marketing Social Media Advertising Influencer 440

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Ready to try Facebook advertising for your restaurant? Learn more.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

7 Shifts

OCTOBER 31, 2022

Sample Menu. You don't, by any means, have to have a menu ready to go. A sample menu can go a long way in helping a potential investor imagine themselves eating at your restaurant. It also shows that you've done your research given the market, suppliers, and have an idea on menu design. Marketing plan and channels.

Point of Sale 398

Point of Sale Back of House Document Download 398

7 Shifts

FEBRUARY 8, 2024

OpenTable seats around 1.6 OpenTable offers unique back-end benefits to restaurants, too, providing a customer management system, seating optimization tools, and monetizable experiences restaurants can use to grow their reach, turn guests into regulars, and reduce chaotic peaks and valleys. Menu items might not be available.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

OpenTable seats around 1.6 OpenTable offers unique back-end benefits to restaurants, too, providing a customer management system, seating optimization tools, and monetizable experiences restaurants can use to grow their reach, turn guests into regulars, and reduce chaotic peaks and valleys. Menu items might not be available.

Operations 353

Operations Management Management Mobile Ordering 353

Modern Restaurant Management

JUNE 15, 2022

Of course, it’s important to advertise that you offer outdoor dining space year-round using signage. Or consider switching to higher seat backs to create more defined space between tables. As a result, many establishments have made their outdoor spaces usable throughout all four seasons via the use of tents, heaters, and fans.

Casual 204

Casual Design Fast Casual Outdoor 204

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

Management 398

Management Management Kitchen Safety Front of House 398

Social Hospitality

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. High Days and Holidays If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. per click on average.

Marketing 195

Marketing Social Media Advertising Influencer 195

Modern Restaurant Management

JULY 30, 2021

Restaurant executives will also be able to ascertain key details about the consumer experience such as how they review and select menu items and how they go through the checkout process. Message testing has long been a tactic used by hospitality establishments for new menu items, advertising campaigns, and promotions.

Mobile Ordering 199

Mobile Ordering Customer Experience Customer Service Food Order 199

Modern Restaurant Management

NOVEMBER 15, 2022

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. To do this, restaurants will either need to use lower cost food items or raise menu prices. Another way to introduce price increases is to introduce new elements to the menu.

Pricing 192

Pricing Food Supply Seasonal Menu Menu 192

Harbor Touch

JULY 21, 2023

Out-of-home (OOH) advertising has been a popular method for promoting restaurants for decades. But with the rise of digital OOH (DOOH) advertising, restaurants now have even more opportunities to drive foot traffic and increase sales. DOOH advertising offers several advantages over traditional OOH ads.

Advertising 78

Advertising Transportation Social Media Outdoor 78

7 Shifts

JUNE 4, 2021

Ideal menu price. To put it simply, your cost of goods sold is how much it costs you to produce a menu item. As you add together all of your menu items, you can determine the total cost of everything (to you) that you sell to your guests. It also plays a key factor in pricing your menu. Average customer headcount.

Point of Sale 417

Point of Sale Inventory Employee Relations Customer Service 417

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Create a fixed-price ‘Mix and Match’ menu with soups, salads, and sandwiches for customers to choose from. (If is a common one.)

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 225

Marketing SEO Front of House Website Management 225

Modern Restaurant Management

NOVEMBER 24, 2020

With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Should you consider entering the food truck business?

Cash Management 229

Cash Management Social Media Seasonal Menu SEO 229

Modern Restaurant Management

JANUARY 26, 2021

We’ve also inserted a QR code into the dispenser’s advertising panel so that guests can view our menu digitally, eliminating the need for paper menus. Lastly, the dispensers are easy to clean so we remove the top-most napkin and wipe them down after each seating for boosted hygiene.

Kitchen Safety 199

Kitchen Safety Food Safety Dine-in Franchise 199

Next Restaurants

JUNE 30, 2021

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). In non-touristy locations, it is better to offer unusual ingredients and seasonal dishes as an additional menu.

Bar 97

Bar Seasonal Menu Advertising Restaurant Law 97

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub).

Small Business 410

Small Business Customer Experience Customer Service Seasonal Menu 410

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

Management 195

Management Management Kitchen Safety Front of House 195

Indoor Media

JUNE 14, 2021

Because of these low-profit operating cost to menu price ratios, the restaurant business is really about volume. There are other restaurant business models, such as expensive, limited-seating tasting menu operations, but most restaurants do rely on high customer volume. You’re lucky even to make a buck on cheap dishes.

Advertising 78

Advertising Loyalty Program Employee Relations Coupons 78

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? You’ve got the old ways: traditional advertising methods such as signs and billboards as well as print and radio ads. Why is restaurant marketing so important?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Modern Restaurant Management

DECEMBER 28, 2020

Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Following our announcement that we carbon labeled our menu, Panera and Chipotle followed with something similar shortly after. Raquel Rosenthal, CEO, Digilant.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Open for Business

OCTOBER 20, 2023

From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Creating the menu Your menu is the restaurant’s calling card.

License 78

License Email Marketing Seasonal Menu Front of House 78

Lavu

NOVEMBER 18, 2022

How much seating do you need? Sample Menu: Put together a listing of the food and drink options you want to offer at your pizzeria. Sample Menu: Put together a listing of the food and drink options you want to offer at your pizzeria. Include information about competitors’ menu options, pricing, hours, and location.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

The Rail

APRIL 14, 2023

If nothing else, this may just be your chance to make everything shiny and fresh so you can garner attention and advertise your restaurant as “new and improved.” Adding more seating. Other reasons for a restaurant remodel may include: Enhancing the perceived food quality. Updating the look so you can justify a price bump for food.

Social Media 111

Social Media Kitchen Safety Outdoor Food Safety 111

Restaurant365

JANUARY 27, 2022

In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu. With a QR code menu, diners scan a QR code with a smartphone camera and access the online digital menu that is then displayed on a smartphone.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Tableo

JULY 11, 2023

Create an enticing happy hour menu Provide a selection of drink specials Create a broad range of inexpensive drink options, such as specialty cocktails, craft beers, wines, and non-alcoholic drinks. Try out fresh, seasonal menu items to keep clients interested and persuade them to try new drinks.

Social Media 42

Social Media Seasonal Menu Reservations Customer Experience 42

Indoor Media

MAY 20, 2021

This could include billboard advertising, it could include taking out advertisement space in a local newspaper, it could mean paying to promote your eatery on Yelp. What’s on the menu? Is there outdoor seating? Review sites might feature dated menu items or incorrect hours. Menu Extremely important!

Dietary Restrictions 78

Dietary Restrictions Advertising Reservations Fine Dining 78

EATER

AUGUST 2, 2023

Home to a little more than 12,000 people year-round, it’s a place that sits right at the heart of the Bible Belt while boasting more theater seats than Broadway in New York City. There is, however, a menu of mocktails, which I decide is better than nothing. Navy veteran’s baseball cap over his heart, a tear glinting in his eye.

Entertainment 98

Entertainment Seating Back of House Advertising 98

Restaurant365

MARCH 18, 2020

If your state allows dine-in, or perhaps delivery only, you are working to make critical decisions about staying open, changing your dining options (for instance, only seating customers 6 ft. apart), modifying your menu to serve takeout, or closing temporarily. How to Determine If You Should Trim Menu Offerings.

Point of Sale 158

Point of Sale Delivery License Inventory 158

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. People are always looking for popular eateries and unique menu items to try when looking to eat out. Example: "Savor Summer Flavors: New Patio Menu!"

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

JANUARY 6, 2022

For example, spaced-out seating, directional floor signage to control flow, table dividers, and digital menus. Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. Your digital menus offer promotional opportunities, as well. Make your gift card offering prominent in the space.

2022 193

2022 Online Ordering Loyalty Program Customer Experience 193

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. You might need to re-up the supply in between seatings, so delegate easter egg hunt duties to your host or add it to your servers' sidework duties.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

7 Shifts

SEPTEMBER 19, 2019

Marketing and advertising : Market your restaurant to help achieve optimal restaurant capacity (social media and review management included). Engineer Your Menu for Profits Menu engineering refers to the actions you take to create a more profitable menu. Sure, you have.

Management 284

Management Management 2019 Employee Relations 284

Sling

JULY 1, 2023

7) Fine-tune your menu Your restaurant’s menu is the heart of its identity. However, remember that you’ll need to source all of the ingredients and equipment required for each menu item. A massive menu may not be the best idea, as it might lead to unused or spoiled inventory. You can always add more menu items later.

Fine Dining 78

Fine Dining Cash Management Restaurant Law Consumer Goods 78