Modern Restaurant Management

MAY 20, 2025

FCRs that have beefed up their “Marketing Value Meal” are emerging victorious. Here are three considerations for the “Ultimate Marketing Value Meal” and steps for bringing it to life: Pair Value with Quality It’s not just about price, but it’s still important amid rising costs and looming tariffs.

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Fast Casual Casual 2025 Dietary Restrictions 221

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Five Local Marketing Strategies. Below are five ways you can improve your local marketing techniques.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

DECEMBER 10, 2021

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. Promotion and advertising are what we call a restaurant’s “secret sauce.” Your customer’s word-of-mouth advocacy is an invaluable marketing strategy.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

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ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Plan Ahead. High Days and Holidays.

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Marketing Social Media Advertising 2007 440

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. So using JPEGs gives a fast load time.

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Email Marketing Marketing SEO Social Media 508

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

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Marketing Franchising Franchise Social Media 442

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

APRIL 5, 2021

As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid. Try new platforms and innovative ways to use coupons and really stand out. With so many platforms and resources available to market your business, it gets overwhelming. But their online presence is a good thing for your marketing.

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The restaurant sector is poised for a seismic shift as AI integration takes center stage.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Restaurant Business

JUNE 20, 2025

Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Photo: Shutterstock Delivery and a take-home meal deal drove a lot more customers to Olive Garden this spring. and get a free chilled meal to take home.

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Delivery Fast Casual Leadership Point of Sale 242

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

Restaurant Business

JULY 9, 2025

As Asian flavors continue to gain traction across foodservice, dishes like this help operators stand out with globally inspired, on-trend offerings. It’s a modern take on a handheld classic—with The Original at the center of the crave. Try it with: gochujang, sesame oil, and scallions for a spicy-smooth finish.

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Leadership Back of House 2025 Food Supply 254

Modern Restaurant Management

APRIL 4, 2025

The third location started out as an upscale burger bar, but it just wasn’t connecting with the neighborhood so Murray recalibrated. Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more.

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Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

JANUARY 5, 2023

Twenty years ago, spending marketing dollars on digital ads was a new concept. Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. This meant if you had no competitors, you could advertise for cheap. Didn't exist. Also non-existent.

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Advertising Point of Sale Social Media Supplies 481

Modern Restaurant Management

AUGUST 17, 2021

Over the years, tech companies like Apple, Facebook, and Google have released privacy updates without most restaurant marketers thinking twice about how they impact their ad strategies. So, as a restaurant marketer why do you need to pay attention to this iOS14 update ? How Apple's Privacy Update Can Impact Restaurant Marketing.

Social Media 531

Social Media Advertising Download Marketing 531

Modern Restaurant Management

DECEMBER 8, 2020

The article below covers some of the factors you should consider in your social media strategy – including what to look for when choosing the right social media platform for your restaurant’s marketing strategy. Social media is about reach: how many people will theoretically be able to see your marketing message.

Social Media 520

Social Media Advertising Customer Service Customer Experience 520

Modern Restaurant Management

MAY 30, 2025

Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely. But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. The reality is, the type of business you operate has a larger bearing here.

Customer Experience 251

Customer Experience Customer Service Social Media Email Marketing 251

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Get the Guide: Email Marketing Made Easy for Restaurants.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

DECEMBER 3, 2024

Survey results indicate diners are seeking distinctive dining experiences, planning ahead with early reservations, and seeking out earlier evening bookings The holiday season is bringing a wave of excitement among diners, with 68 percent of respondents planning to celebrate at restaurants or bars.

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The Rail

FEBRUARY 7, 2025

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention.

Serving 130

Serving Marketing Loyalty Program Social Media 130

EATER

OCTOBER 21, 2024

The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. We call it out. without interruptions. So he took action. You know where it’s from.

Sustainability 326

Sustainability Sourcing Consumer Goods Seasonal Menu 326

Modern Restaurant Management

SEPTEMBER 15, 2020

Data shows that guests want to dine out but safety concerns are the biggest factor holding them back. A survey by AlixPartners revealed 60 percent of consumers fear they’ll get sick by dining out, and therefore prefer to cook at home. Leveraging a labor scheduling tool with contact tracing takes the guesswork out of the equation.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 14, 2022

It may sound like just an excuse to eat out, but experiencing the food and ambience of your competitors is essential to writing a persuasive restaurant business plan. They want to see that you have researched your market , and your competition is part of that market landscape. Marketing Techniques. Menu and Price Points.

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Transportation Social Media Menu Pricing 575

Modern Restaurant Management

OCTOBER 22, 2021

Everybody needs to eat, so the sale of food will never go out of fashion. Still, because there are many competing businesses in the dining sector, it’s becoming increasingly difficult to stand out from the crowd. This article will explore seven tips on using Facebook Ads to increase your market share of customers.

Social Media 493

Social Media Advertising Events Customer Experience 493

Restaurant Business

JUNE 23, 2025

They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Edge computing “Computing that takes place at or near the physical location of either the user or the source of the data.” —Red Add these six terms to your vocabulary.

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Hiring Mobile Ordering Advertising Leadership 175

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. To ensure that you’re catering to all types of customers, offer take-home meals and/or cocktails kits if possible. Offer Holiday Meal Kits and Cocktail Kits. Upsell with Valentine’s Day Specials.

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Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

JUNE 8, 2021

Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case. These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

Modern Restaurant Management

FEBRUARY 1, 2023

The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. Programmatic job advertising takes a profile-driven data approach. What do they want?

Hiring 474

Hiring 2023 Advertising Recruiting 474

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508