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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. The Brand-Building Benefits of Advertising.

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New Age Recruitment Marketing Channels for Today’s Competitive Restaurant Hires

Modern Restaurant Management

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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From acqui-hire to vaporware: The new restaurant tech ABCs

Restaurant Business

They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Agentic AI “Able to accomplish results with autonomy, used especially in reference to artificial intelligence.” Image by Nico Heins/Midjourney Want to sound smart at the next restaurant tech cocktail party?

Hiring 175
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The Delta Variant: How to Leverage Tech to Sustain Restaurant Recovery

Modern Restaurant Management

The solution for an increasing number of marketers is online reputation management. Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.