Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Under the Influence. Plan Ahead.

Marketing 440

Marketing Social Media Advertising Influencer 440

Modern Restaurant Management

APRIL 30, 2021

Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Make sure that locals know the measures your business is taking to ensure the safety of both customers and staff. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

DECEMBER 10, 2021

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. Promotion and advertising are what we call a restaurant’s “secret sauce.” Train your staff to build other taking points. Emphasize Best-Selling Items.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JANUARY 28, 2022

Without a well-thought-out brand, your business name and logo have no value at all. What makes you stand out from the competition? You can display images and descriptions of your food and advertise special offers. But if you want your company website to stand out even more, there are other options. Layers and Lines.

Social Media 528

Social Media Small Business Advertising Food Order 528

EATER

DECEMBER 20, 2024

The Plaza Mayor pan dulce stands out because of its tradition, and because it was able to really impose itself as a strong brand here, says Juan Caparrs, a Buenos Aires-based chef and media personality, and the writer behind local food site Sin Reservas. And so, why not take advantage of it? Why not throw all the meat on the grill? (As

Point of Sale 282

Point of Sale Merchandise Pricing Seasonal Menu 282

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 482

Menu Seasonal Menu Front of House Reference 482

Modern Restaurant Management

AUGUST 7, 2020

As Disney shut down and tourists stopped coming, it was imperative that we let our regular customers and locals know that we were still open and taking precautions. We used a blend of local PR, paid social advertising and social influencers to help spread the word that Meson was open and safe to visit. In a way having a U.S.

Customer Service 474

Customer Service Advertising Influencer Take-out 474

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. If your website isn’t optimized for mobile, you could be losing out on potential customers. You can also reach out to other local businesses or organizations to provide further context to search engines about your restaurant’s location.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 22, 2021

Everybody needs to eat, so the sale of food will never go out of fashion. Still, because there are many competing businesses in the dining sector, it’s becoming increasingly difficult to stand out from the crowd. Those stats demonstrate the power and influence of social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. QSR operators can use digital signage to test out different messaging and promotions to see what resonates with their customers.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Restaurants should advertise what precautions they're taking to keep people safe. Here are their insights. Impressions are everything.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

EATER

MAY 15, 2025

He lets out a dramatic guffaw and continues on his left hand: spiraled, ghee-glazed mabroumah; tartare-like kibbeh nayyeh he pauses to tend to a family of customers. But restaurant owners like Habesh still face a heavy choice: stay in the life theyve built in exile, or take a chance returning to Syria. But first we need peace.

Government 217

Government 2024 Customer Experience Food Order 217

The Rail

FEBRUARY 7, 2025

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

SEPTEMBER 30, 2024

Better Order Accuracy Equals More Satisfied Customers If a customer has a good experience at a restaurant, it will influence their decision to return. Take fast casual and drive-thru for example. Are you taking advantage of showcasing sales or deals at optimal times? Technology is one way to make this happen.

2025 450

2025 Fast Casual Food Customer Experience 450

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post. © Modern Restaurant Management, 2023.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

MAY 8, 2020

Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges. Moving beyond one-upmanship competitive marketing for consumer traffic, QSR brands must figure out creative ways to up the frequency that consumers will choose them.

Marketing 443

Marketing Franchising Franchise Social Media 443

Modern Restaurant Management

SEPTEMBER 28, 2022

“As the fandom in Esports continues to grow, QSR brands have been leaders in sponsoring teams, organizations and influencers,” said Michelle Harmon-Madsen, CMO, SponsorUnited. For the report, SponsorUnited's platform identified 47 active QSR brands buying sponsorships or media. In June, multinational Esports organization Gen.G

Social Media 450

Social Media Recruiting Influencer Take-out 450

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. I want to highlight trends in restaurant promotion for 2024.

2024 520

2024 Social Media Customer Experience Events 520

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

JULY 10, 2020

And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Advertise! ??

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 17, 2020

Just before building out our second location, I got a call about a closing restaurant looking to sell their walk-in cooler for pennies on the dollar. Once we’re clear about what’s going on, we take action by focusing on the remaining two factors: operations and humanity. Some circumstances were more favorable. Operations.

Franchise 474

Franchise Franchising Operations Definition 474

Modern Restaurant Management

OCTOBER 4, 2024

Beware of Buying an Existing Restaurant When you buy an existing restaurant with a negative backstory – such as high employee turnover, an unappealing location, or a sub-par reputation for service, quality or cleanliness – be aware that it will take a lot of financial effort to turn it around.

Restaurant Law 419

Restaurant Law Customer Service Training Customer Experience 419

Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits. Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler?

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Consumers want to eat out, and they love a good special. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers.

Social Media 336

Social Media Mobile Ordering Online Ordering Influencer 336

ChowNow

FEBRUARY 7, 2025

To get the most out of your marketing budget, be very clear with your goals. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools. Are you trying to increase foot traffic?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

FEBRUARY 18, 2020

Restaurants will adopt mobile-first hardware architectures and API-connected software platforms that can be unified at every digital touchpoint, from order taking at POS or self-service, to food prep in smart kitchens, to service in-house, and finally delivery to in-restaurant tables or the customer’s front door.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Goliath Consulting

SEPTEMBER 6, 2021

Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. Take advantage of the tools given by these social media platforms. Find micro-influencers.

Social Media 243

Social Media Marketing Influencer Customer Service 243

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. tweet this) Influencer partnerships are among the most powerful tools in your marketing arsenal today. To help you navigate this new world, we look at the 2025 guide to influencer partnerships for restaurants. They trust the influencers endorsements.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

Social Media 264

Social Media Front of House Advertising 2022 264

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. Now, the restaurant has lines extending around the block with patrons waiting to taste—and take photos of—their food. Write out your 150-character bio using keywords you want associated with your brand. Tip: Never delete negative comments.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

The Rail

OCTOBER 25, 2024

Make sure when they do, they’re not met with sporadic, inconsistent posts that don’t entice them to come and try out your new spot. You may even want to take residents on the journey before opening by sharing updates on things like your refurbishment and menu choices. Be Different Standing out on social media today isn’t easy.

Social Media 130

Social Media Customer Experience Bar Customer Service 130

Modern Restaurant Management

DECEMBER 28, 2023

Despite the industry being at its most stable since 2019, customers being more educated and engaged around the issues impacting the food system, and massive strides made in creating sustainable and equitable conditions for staff, rising costs are greatly impacting both operations and the public’s dining out frequency.

2024 474

2024 2023 Food Order 2013 474

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Then engage with them.

Marketing 195

Marketing Social Media Advertising Influencer 195

7 Shifts

FEBRUARY 15, 2022

We wanted to take a look back and highlight some of our favorite moments during our first season. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Goliath Consulting

DECEMBER 7, 2021

User-generated content vs. Traditional advertisements. However, with social media and digital marketing, people are a little more accepting of these advertisements thanks to cookies and the ability for brands and businesses to push the right ads to their target audience’s timelines. Influencer Marketing.

Social Media 243

Social Media Marketing Email Marketing 2022 243