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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. What kind of creative works best in restaurant and food advertising? The result?

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The Formula for Franchise Success

Modern Restaurant Management

Below is an excerpt from Scott Greenberg's The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (Entrepreneur Press, November 17, 2020). During the months between signing my franchise agreement and opening my store, I continued traveling and giving presentations.

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Franchising 101: Five Crucial Steps Before Franchising

Modern Restaurant Management

What does it really mean to franchise your restaurant? Franchising is a great way to grow a brand using other people’s capital. If you take the franchising plunge, you must understand that franchising is a business in itself and be prepared to devote the necessary resources to your franchising business.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Renewed Optmism Ahead for Franchise Landscape The last five years have provided significant challenges to the restaurant franchise industry. Franchise 2.0: Meeting these consumer expectations and employee needs is pushing restaurant franchises towards artificial intelligence and automation.

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MRM Franchise Feed: Bad Ass Gets Bigger and New Prototype for Bagel Boss

Modern Restaurant Management

MRM's Franchise Feed provides the latest news in restaurant and MUFSO franchising. Subway® announced significant expansion in India, Sri Lanka and Bangladesh, as the company signed a master franchise agreement with Everstone Group (Everstone), a South Asia focused leading private investment firm.

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MRM Franchise Feed: Kitchen of the Future, Restaurant Sherpas and Dunkin’ Hirin’

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. ” Taffer's Tavern Inks Multi-Unit Deal.

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‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Most recently, he managed the western region franchisee relations for Coca Cola with Dairy Queen, working with franchise owners across 22 states to improve and grow their businesses. For the past four years, he has been Director of Franchise Development at Pancheros Mexican Grill, helping to fuel the national expansion of the brand.