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As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.
Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. They’ve not only spiced up our dining experiences but also served up a platter of benefits for restaurants. The benefits of online food ordering system go beyond convenience.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
Do you want to drive more onlineorders? Investing in digital ads, email marketing , and an optimized onlineordering system that can boost sales. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. Is brand awareness your main focus?
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. The agency has grown from a one-woman operation to a team of nine with clients across the U.S. “That’s the difference. .” The service industry truly saved my life.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline.
For shifting consumer preferences, 34 percent expect more takeout and delivery in 2025, 28 percent expect greater demand for healthier options, and 24 percent expect less frequent dine-in visits. Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? Are you trying to increase your direct onlineordering ?
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S. ” A Year of Challenges U.S.
But like most online diet fads, while there is a kernel of truth at the heart of it, the panic is mostly overblown. Lille Allen Signs posted in New York City accused Carbone of including seed oils in its spicy rigatoni. But why is that even a problem? The flyers started popping up like dandelions around Manhattan. Kennedy Jr.
Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Boost OnlineOrders Emails streamline the onlineordering process with direct links and exclusive online promotions.
How It Works in the Restaurant Business In the restaurant biz, influencers share their dining experiences, spotlighting your culinary delights to their audience. Reaches New Customers Quickly Influencers introduce your restaurant to audiences you might not reach through traditional advertising. What Is Restaurant Influencer Marketing?
Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. These ads will direct back to a restaurants’ DoorDash ordering page.
Your restaurant can tap into additional revenue by offering a private dining room for personal gatherings, corporate holiday events, private parties, wine tasting, and special menus. With this information, you'll know how many employees to schedule and how many food supplies to order. Photo by Rob Laughter / Unsplash 4.
And we’re not talking about sausage and mushrooms. In an industry that thrives on competition and customer expectations, success when starting a pizza shop is built on a foundation of core principles. At IndoorMedia, we love pizza and are privileged to support pizza restaurants nationwide. Only exceptional pizza has that power.
Or perhaps you run a casual dining restaurant , and you want guests filling tables beyond peak hours. What do your guests want from your restaurant and the dining experience? First, identify what you want to achieve from a customer loyalty program: more guests, more repeat business, increased sales, or increased order size.
Then costs go in order from most controllable to least controllable. Joe Nicholson was a manager and tech consultant at one of the busiest restaurants in Sacramento, CA—Tower Cafe. Now, as a copywriter at SpotOn, he helps restaurant owners and managers learn how to run a more profitable operation. Prime costs. Contribution margins.
Running a successful restaurant in 2025 means more than just great food—it requires smart financial decisions. With rising ingredient prices, labor shortages, and tighter margins, operators must find strategic ways to reduce restaurant costs without compromising quality or customer experience.
They may choose to dine out when they don’t want to cook, but they may also not want to dine in. Your customers need to be able to find your onlineordering quickly and easily. In addition, your onlineordering system should be user-friendly. A mobile-optimized ordering interface. Customer reviews.
17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Photo: Shutterstock Once upon a time, DoorDash was a spoke on a big wheel of restaurant ordering channels. Is that a good thing for restaurants? By Joe Guszkowski on Jun. These days, it is starting to look more like a hub.
Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. This may mean dining in at your restaurant or ordering for pick-up or take-out. What is Hyperlocal Marketing?
14, 2025 Facebook Twitter LinkedIn AI is changing the online landscape for businesses. For a long time, search engine optimization (SEO) has been the name of the game when it comes to jockeying for eyeballs online. Here are some tips and tricks to consider. By Joe Guszkowski on Jul. I’m being sarcastic, of course.
We made it a priority to support our own customers during these meetings, ordering lunch from some of our favorite local restaurantsrestaurants powered by Chowly. This move aligns with our goal of delivering a streamlined experience to help restaurants grow their online presence effectively and advertise smarter.
Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? Word of mouth is a powerful marketing tool, and in our new digital world, word of mouth is actually digital. They trust the influencers endorsements.
By Joe Guszkowski on Jul. 08, 2025 Facebook Twitter LinkedIn DoorDash said rising costs have hurt restaurant delivery sales in Seattle. Photo: Shutterstock DoorDash is raising its prices in Seattle again after the city added new regulations for third-party delivery companies. By Joe Guszkowski on Jul. regulatory response fee since last January.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve For Small Eateries, It’s About Focusing on Fundamentals.
Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.
In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront. New Marketing Tactics Can Help Reach Target Customers.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
Off-premise dining was already on-trend in the restaurant industry well before COVID-19. According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. And be sure to include napkins with every order to promote good hygiene.
OnlineOrdering: How Gift Cards are an Essential Piece of the Process. As the public has gotten used to the prevalence of curbside pickup and delivery, restaurants who do not offer onlineordering may find they are struggling more to generate business. Meet your customers where they are this year: online.
As the COVID-19 pandemic continues to affect the ways we live, work and dine, the restaurant industry has been experimenting with different ways to adapt and continue serving customers who cherish dining experiences. Even though digital can help with ordering, a courteous greeting can go a long way.
If they don’t, all ads after the pandemic ends will be about digital ordering and delivery. Digital advertising will become high priority. The shift will occur because restaurants will be able to track conversions more easily from online visibility to onlineorders as a key metric. The pandemic changed that.
Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders. and dinner from 5 through 10 p.m.
Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Post a picture to Google My Business of “2020 Hours” Callers just want to know you’re open and what type of dining is available. That tables are too close.
A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience. But precisely, how can you determine what customers want?
Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Local Search Done Right.
Safety is the new “trend” that every dining establishment must offer, and it goes far beyond offering paperless QSR code menus and bottles of hand sanitizer at the host stand. Doing everything to ensure your customers feel safe dining with you will remain priority #1. Be Transparent About Safety.
The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. "Cox Media has been very supportive to us during this difficult time. ."
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