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Advertising for the Hungry Consumer Digital channels are playing their greatest role in shopping to date, and it’s well known that many diners are looking up restaurant menus before visiting. It’s no wonder that advertisers are interested in using the latest ad products we’ve brought to market. in ROAS 4.
Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. By Joe Guszkowski on Jun.
Sit-down establishments often did the same by upping their digital chops, adding curbside pickup, and even erecting sidewalk dining parklets when dine-in returned in a limited capacity. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve
You can identify potential gaps in the local dining landscape and create unique value propositions. Another goal might involve understanding your local dining market's preferences. In this case, you might run surveys or focus groups to check the potential of new cuisine styles or dining concepts and trends. With the 4.5%
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data. As of 2024, over half of U.S.
Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. without interruptions.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Survey results indicate diners are seeking distinctive dining experiences, planning ahead with early reservations, and seeking out earlier evening bookings The holiday season is bringing a wave of excitement among diners, with 68 percent of respondents planning to celebrate at restaurants or bars. early bird timeslot.
As the nation grapples with another wave of restaurant closings and reduced dining room capacity, establishments must quickly respond to the cry for innovation in the industry. Data shows that guests want to dine out but safety concerns are the biggest factor holding them back. No-Touch Menus. Local Promotional Planning.
Value-driven dining and a growing interest in regional brands are two trends uncovered in Yelp's 2025 Fastest Growing Brand s report. To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. Regional flavors are gaining traction—BB.Q
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
The Value Wars continue to shake up the dining industry, increasing competition for the same share of stomachs. For fast casual chains, competition includes usual suspects like casual dining and QSRs as well as c-stores and grocery chains who are ramping up foodservice offerings to capitalize on the trading down trend.
All photos courtesy of Ascent Hospitality Management A pair of legacy family-dining brands are out to prove that age is only a number. All photos courtesy of Ascent Hospitality Management A pair of legacy family-dining brands are out to prove that age is only a number. Perkins and Huddle House are classics of the family-dining genre.
Off-premise dining was already on-trend in the restaurant industry well before COVID-19. Just since the beginning of the pandemic and the restrictions on on-premise dining, 62 percent of operators have or plan to implement designated takeout areas due to the re-configuration efforts. Delight Your Customers. Simplify Their Lives.
Digital advertising will become high priority. Whereas TV was a big part of the advertising mix for national chains and larger regional chains, the shift to off-premise will force restaurant brands to much more heavily lean into digital advertising channels than ever before. Dining areas will shrink.
By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders. and dinner from 5 through 10 p.m.
On the flip side, if you run an upscale restaurant, offering a prix fixe menu is a great way to attract customers who usually wouldn’t dine with you. In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. A prix fixe menu also gives off an air of elegance.
With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Does your dining room layout need a social distance inspired layout?
Now, more than ever, dining establishments need to delight customers at every touchpoint, gain real-time customer feedback and secure competitive insights. Listings are vital for guests who search online for places to dine out. But how dining establishments manage the review process varies widely.
Still, because there are many competing businesses in the dining sector, it’s becoming increasingly difficult to stand out from the crowd. For example, check out how Pizza Express has enticed customers to dine with them with its free dough balls advert. Everybody needs to eat, so the sale of food will never go out of fashion.
Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Local Search Done Right.
Beyond just ensuring consumer health and safety , restaurants now reopening to the public need to create new marketing, entertainment and advertising strategies for incoming customers—especially now that live music could be unsafe, and just playing songs on a speaker might not be enough. Localized and Customized Advertising.
When dining out, more than half of consumers are watching their pennies and selecting cheaper items on the menu or cutting out desserts and/or appetizers to save on the bill. “As Americans are cutting back on their dining experiences, restaurants must be more proactive in getting customers in the door,” added Fink.
Private-equity firm Savory Fund made a major investment in casual-dining chain Hawkers Asian Street Food. Photo: Shutterstock Welcome to Restaurant Business’ Week in Review for the week of June 9, 2025. Upscale soup dumpling chain Din Tai Fung has the industry’s highest average unit volumes. Starbucks’ latest gambit to improve operations?
The key here is in understanding the two types of advertising – traditional v. The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs.
The survey also found that consumers have altered their dining habits since the start of the pandemic. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. This includes one-fifth of diners who are overall eating out less.
Whether it’s offering dining in, takeout or delivery, businesses are committed to keeping their employees safe and helping a cautious public feel more confident about eating out again. We’ve limited our capacity for indoor dining and are complying with social distancing mandates that are informed by local and state guidelines.
QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.
Lille Allen Signs posted in New York City accused Carbone of including seed oils in its spicy rigatoni. But why is that even a problem? The flyers started popping up like dandelions around Manhattan. CARBONE PUTS SEED OILS IN THEIR SPICY RIGATONI,” they screamed in expectant outrage. The talking points have become so popular that Robert F.
Even if your planned menu is similar, maybe you could offer something unique in the dining experience. If your restaurant’s neighborhood has no high-quality dining options, your restaurant may fill that niche neatly. Think about it: you can’t possibly know what your restaurant is up against unless you do your research.
As the COVID-19 pandemic continues to affect the ways we live, work and dine, the restaurant industry has been experimenting with different ways to adapt and continue serving customers who cherish dining experiences. The Front Counter Is Now Digital. Even though digital can help with ordering, a courteous greeting can go a long way.
Improving air quality in restaurants can provide an economic benefit, as customers will feel more confident in dining out once more. With COVID-19 positive cases on the decline, restaurants can finally focus on getting customers back into dining rooms and promoting their dining experiences. Hesitancy to Return to Normality.
As the world is largely re-opened post-COVID, people are eagerly out and about dining in restaurants and bars to reinvigorate their social routines. According to Morning Consult , 77 percent of all polled adults are comfortable dining out at restaurants or cafes as of June 2022.
By Joe Guszkowski on Jun. 12, 2025 Facebook Twitter LinkedIn There are about 1,000 Coco robots in the wild today. Photo courtesy of Coco Robotics Here come the delivery robots. Coco Robotics, the maker of four-wheeled autonomous sidewalk rovers, has raised $80 million to help grow its fleet. They have completed more than 500,000 deliveries to date.
With those stats in mind, Causeway Solutions conducted consumer research* on today’s dining trends compared to our research over the past few years. In August 2023, only eight percent of consumers we surveyed say they do not eat out, so dining out is “in” again. 62 percent rarely or very rarely enjoy fine dining.
Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Post a picture to Google My Business of “2020 Hours” Callers just want to know you’re open and what type of dining is available. That tables are too close.
The company discovered that bad actors are advertising their services on Telegram forums in order to purchase food and beverage orders at a reduced price, using stolen payment information on behalf of customers. The fraudster responds via direct message offering to buy the items in the shopping cart for a fraction of the actual cost.
The good news is that people are resilient, strong, and love to dine out with friends and family. As restaurateurs, you will return to greeting guests, return to working with your staff, but in addition to great food and spirits, you will be required to offer a safe, clean dining experience like never before.
You may think that’s overstating, but… According to Restaurant Insider , 90 percent of guests research a restaurant online before dining there. Use similar language on your website that you use in any advertisements. So, your online menu acts as an advertisement or preview of what they can expect. Your Signage.
We’re seeing younger buyers investing in dining experiences that blend food, convenience, and atmosphere with their values as shoppers. The data reveals that consumer eating, dining, and take out patterns are constantly changing and in flux. Supply chains, while showing more stability, are fraught with uncertainty.
consumers are dining out less often. Gift cards are easily accessible, offering restaurants free advertising. According to the National Restaurant Association, restaurants are experiencing the most severe labor shortage in history, actually 70 percent higher than most industries. percent pre-pandemic employment levels.
Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. You could adjust your menu to fit their budgets and include younger adults in your advertising. What is Niche Marketing? Competitors.
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