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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

Advertising for the Hungry Consumer Digital channels are playing their greatest role in shopping to date, and it’s well known that many diners are looking up restaurant menus before visiting. It’s no wonder that advertisers are interested in using the latest ad products we’ve brought to market. in ROAS 4.

Marketing 447
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DoorDash acquires tech firm Symbiosys to supercharge its advertising business

Restaurant Business

Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. By Joe Guszkowski on Jun.

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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Sit-down establishments often did the same by upping their digital chops, adding curbside pickup, and even erecting sidewalk dining parklets when dine-in returned in a limited capacity. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

You can identify potential gaps in the local dining landscape and create unique value propositions. Another goal might involve understanding your local dining market's preferences. In this case, you might run surveys or focus groups to check the potential of new cuisine styles or dining concepts and trends. With the 4.5%

Marketing 370
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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

So much data is generated at every point within a restaurant, whether fast casual or fine dining. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data. As of 2024, over half of U.S.

2025 419
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Dinner, With a Side of Climate Preaching

EATER

Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. without interruptions.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.