Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Content Diversity: Share Your Story Boost SEO and engagement by: Sharing the history of signature dishes.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

NOVEMBER 22, 2021

Now, more than ever, dining establishments need to delight customers at every touchpoint, gain real-time customer feedback and secure competitive insights. Listings are vital for guests who search online for places to dine out. But how dining establishments manage the review process varies widely.

Sustainability 225

Sustainability Guest Recovery Customer Experience SEO 225

Modern Restaurant Management

NOVEMBER 24, 2020

With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Does your dining room layout need a social distance inspired layout?

Cash Management 229

Cash Management Social Media Seasonal Menu SEO 229

7 Shifts

OCTOBER 22, 2019

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Next Restaurants

MAY 8, 2024

Invest in high-quality photography showcasing your mouthwatering dishes Don’t just post and forget — engage with your audience and let them share their dining experiences by running fun contests or giveaways. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews. Download the QR code, and add it where relevant to your print advertising process. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 197

Email Marketing Customer Service Website Management Customer Experience 197

Restaurant Engine

OCTOBER 11, 2023

8: Use Reviews to Improve SEO Your online reviews can improve your SEO (search engine marketing) on your website. So, track the common and even the unusual keywords customers use in reviews, and use some of them on your website to improve your SEO. #9: A review in a search ad may even help people choose to dine with you. #10:

Social Media 110

Social Media Email Marketing SEO Website Management 110

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. This includes people who have previously dined at your restaurant. Therefore, the best place to find them is online.

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Local Search Done Right.

Advertising 186

Advertising Consumer Goods Transportation 2022 186

Restaurant365

APRIL 9, 2020

Marketing your restaurant in a constantly changing digital world can be challenging, but digital marketing is essential both for converting former dine-in customers into takeout and delivery customers, and bringing in new and existing customers when restaurant restrictions are lifted. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders.

Delivery 221

Delivery Social Media Loyalty Program Customer Service 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Post a picture to Google My Business of “2020 Hours” Callers just want to know you’re open and what type of dining is available. That tables are too close.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. While many cracked the code, some are still adapting. So what’s next?

Delivery 133

Delivery Kitchen Safety Social Media Online Ordering 133

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. What kind of atmosphere is your space creating? Is it the one you want for your customers?

Marketing 172

Marketing Social Media SEO Customer Experience 172

Next Restaurants

OCTOBER 31, 2019

In fact, 90% of people research a restaurant online before dining there , according to Upserve. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. of restaurant advertising channels. This will increase the chances of them dining at your restaurant.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Darker, richer colors work well for an upscale dining establishment, and bright, cheerful colors are ideal for a family restaurant. Color Choice Matters.

Marketing 186

Marketing Loyalty Program Social Media Online Ordering 186

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. ." Restaurants and the entire hospitality industry are at the forefront of this challenge. So, how can you shift your focus in more positive directions? Creativity.

Marketing 224

Marketing Social Media Email Marketing Innovation 224

The Restaurant Times

JANUARY 18, 2022

Restaurants typically have to compete for every customer, much more so than retail businesses, especially during difficult economic times because families are known to omit (or at least lower) dining out from their budgets to save money. To attract local customers, for example, one technique is to use location-based advertising.

Marketing 52

Marketing Social Media SEO Email Marketing 52

Restaurant Clicks

NOVEMBER 5, 2017

Private dining, event & catering lead generation optimization. SEO – Search engine optimization. PPC – Pay per click (advertising). No need to hire someone to micromanage. There is a big list! Content Creation. Promotions and specials. Website blog posts and updates. Social Media Marketing. Instagram ads.

Marketing 61

Marketing Email Marketing SEO Social Media 61

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. For instance, millennials dine out an average of 241 times yearly.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

BNG Point of Sale

SEPTEMBER 8, 2021

As the colder months arrive, with the deployment of additional restraints on outdoor dining finished, numerous restaurants are intensely exploring ways to handle online food orders and delivery service and drive food delivery sales. . Search engine optimization begins with your website, specifically with your web optimization (SEO).

Delivery 52

Delivery Point of Sale Food Online Ordering 52

The Restaurant Times

DECEMBER 21, 2021

With online food ordering proliferating and the willingness to spend long hours standing in lines plunging, dark kitchens are fast gaining popularity in the food and restaurant industry. The online delivery and takeout segment has witnessed a whopping 21.7% growth since 2017. Massive Reduction In Costs. Benefits Of Automation. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

The Restaurant Times

SEPTEMBER 30, 2021

A smart and efficient social media approach may help restaurants drive delivery orders, dine-in reservations, and high levels of customer engagement, especially in these unprecedented times of coronavirus pandemic. . Transform Your Restaurant’s Social Media Presence Into A Huge Success . Allow your food to be the focus of attention. .

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

Restaurant365

DECEMBER 4, 2020

Even if your local area lifts official restrictions on your dine-in operations, your guests may feel a reluctance to visit your restaurant in person. Especially if you live in a region with a winter that prevents outdoor dining, the loss or reduction of this dine-in sales channel will need to inform your future strategy.

2021 78

2021 Operations Mobile Ordering Social Media 78

Touch Bistro

MAY 26, 2021

And Independence Day 2021 may be the busiest one yet, with 46% of American consumers reporting that they’re excited to dine out again as pandemic restrictions are loosened. For example, if you’re a fine dining establishment, diners probably aren’t looking for streamers and balloons everywhere.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.

2020 192

2020 Loyalty Program Mobile Ordering Fast Casual 192

Harbor Touch

JUNE 6, 2017

A casual-dining restaurant? Is your opening a restaurant to follow your passion or to make the most money possible with high margin products? Are you considering opening a farm-to-table type environment? Do you want to specialize in any particular kinds of foods dishes like seafood, steak, hamburgers, or pizza? Pick Your Restaurant Name.

License 90

License POS Point of Sale Advertising 90

Sling

JULY 4, 2021

Contact a local SEO business or go the DIY route instead. For two, if you incorporate SEO best practices (and you should), you can acquire readers who may become patrons. We’ve compiled some of the most effective restaurant marketing tips to help you win your market. 1) Produce A Food-Prep Video. Video is all the rage these days.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant365

NOVEMBER 19, 2019

The dining experience is always evolving, and today’s guests have developed different customer service expectations about diet, nutrition, allergies and sensitivities. Becoming successful in the restaurant industry is difficult but staying ahead of operational challenges is even harder. Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Restaurant Clicks

FEBRUARY 5, 2020

Advertising on Facebook can help reach a huge, targeted audience with the right practices. . You don’t have to be coming from out of town to find yourself reading TripAdvisor reviews, however, and many people searching for “restaurants near me” will click on TripAdvisor and read reviews before choosing where to dine. .

2020 69

2020 Website Management Online Ordering Customer Service 69

Restaurant Clicks

JANUARY 9, 2020

Statistics show that the number of Americans dining out continues to increase, however, so there are plenty of potential customers to go around. Casual or formal dining? If you have a passion for food, food service, or bringing people together over a meal, the restaurant business might just be for you. . How To Start a Restaurant .

License 78

License Equipment Website Management Hiring 78

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? You’ve got the old ways: traditional advertising methods such as signs and billboards as well as print and radio ads. Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Goliath Consulting

SEPTEMBER 18, 2023

SEO & Discoverability Threads Threads, with its long-form content, offers a great potential for SEO. X While X’s concise posts may seem limiting for SEO, the platform’s high engagement rate and vast user base can amplify content reach. Enter Threads and X (previously known as Twitter).

SEO 78

SEO Advertising Point of Sale Catering 78

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. The Ultimate Guide to Restaurant Marketing. Download Now. 31 Restaurant Marketing Ideas to Boost Sales.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Indoor Media

MAY 20, 2021

Drinks poured, laughter filling the dining room. This could include billboard advertising, it could include taking out advertisement space in a local newspaper, it could mean paying to promote your eatery on Yelp. What does the dining room look like? User-generated content (UGC) is a big part of this. What’s on the menu?

Dietary Restrictions 78

Dietary Restrictions Advertising Reservations Fine Dining 78