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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Will your website appear in the results of that search?

Marketing 397
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Why ORM Matters for Restaurants

Modern Restaurant Management

In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. ORM increases your website’s authority. Even a few bad reviews can impact a store’s revenues.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. So, what sets you apart from the pack?

Seating 221
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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203
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Six Ways to Get More Google Reviews for Your Restaurant

Modern Restaurant Management

To help you out, here's what this SEO expert has to say. Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective.

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10 Tips for Using Reviews to Boost Your Restaurant’s Online Following

Restaurant Engine

You can also direct people to your website to see more of your Google reviews. So, you want to respond to all of your positive and negative reviews. #4: Use Reviews in Your Website Content You already know that the more reviews you have, the better. Are they on your website? You can do all the marketing in the world.

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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. Link your official website in the space provided.

Marketing 284