Culinary Cues

OCTOBER 24, 2020

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. Far too many times the menu takes a back seat to all other planning that will lead to serious miscalculations along the way.

Menu 391

Menu Seasonal Menu Front of House Café 391

Indoor Media

AUGUST 10, 2017

In fact, supermarkets are actually designed to draw customers in and encourage them to purchase products they may or may not need. To help illustrate how psychology and decision-making influences how consumers shop for groceries, consider these five tricks that businesses implement. Coupon Advertising. Decision Fatigue.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Advertise! ?? Invite influencers ?? To make your restaurant’s grand opening a hit on the local food scene, get influencers involved! Food influencers don’t come free, though, they’re business people too! Mel Bensky, @tastethesix.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

APRIL 26, 2024

Even though the event has no trouble attracting crowds, the team does actively promote the festivities in a variety of ways including social media, email, billboard, digital advertisement, local radio, press and television, influencers, and social media collaboration with hired entertainment.

Social Media 117

Social Media Food Supply Events Entertainment 117

Modern Restaurant Management

JANUARY 28, 2022

Once you’ve selected a suitable name, you will need to design your logo. When designing your logo, consider your target market. The logo is well-designed and in the style of a conventional restaurant as well. You can display images and descriptions of your food and advertise special offers. Source: Alt/Grub/Faction.

Social Media 211

Social Media Advertising Small Business Food Order 211

Restaurant Engine

MAY 8, 2024

Restaurant Web Design, Made Easy. Work With Influencers You don’t have to do all the work yourself. Hook up with some local influencers (think food bloggers). When you work with an Instagram influencer, they will post about your restaurant on their Instagram page. See what so many restaurateurs are raving about.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Indoor Media

MARCH 1, 2021

Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. This is a great way to keep up with any trends hitting your market and watch how different influencers or competitors are engaging. Perch Perch is a super accessible free mobile app.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. Before deciding on the design you want, consider all angles. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. The event was designed to get the whole family involved. Don't sell yourself short on this.

Social Media 197

Social Media Advertising Events Customer Experience 197

Modern Restaurant Management

AUGUST 8, 2022

After all, an Insider Intelligence and eMarketer report on consumer attitudes towards digital advertising finds ads are considered less intrusive if relevant to their wants or needs. The Wirecard Consumer Incentives Report found that over 90 percent of those surveyed cited loyalty programs as influencing behavior. companies lose $136.8

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. According to a report by TripAdvisor , 94% of US respondents say online reviews influence their dining decisions, and 60% take food photos into consideration when deciding where to eat. Testimonials work. Tip: Never delete negative comments.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

The Restaurant Times

JUNE 21, 2022

Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. Launching a new menu lets you have some great catchy content that will level up your restaurant’s advertising game. Attract More Critics & Influencers . Create New Menu Design. Use Social Media Marketing .

Pricing 52

Pricing Menu Marketing Social Media 52

Indoor Media

MAY 17, 2021

It’s important to plan around this factor instead of hoping for it to change because many small businesses and national brands are already designing virtual events. If you have a large following on social media, advertise your event and tell fans where to buy tickets. Plus, most consumers don’t want to leave the comfort of their homes.

Small Business 78

Small Business Events Advertising Social Media 78

Indoor Media

DECEMBER 18, 2020

Online advertising and cyber solutions might help get customers in the door, but you’ll need tried-and-true human interaction to round out your customer outreach strategies for dry cleaners. Follow along for our top tips on how to win over new clients and influence your competition.

Coupons 78

Coupons Loyalty Program Advertising Tip Distribution 78

Modern Restaurant Management

JANUARY 9, 2020

Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Attracting New Customers. Out-Of-Home.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Restaurant Engine

FEBRUARY 28, 2024

This includes everything from the purchase of your truck, the design of it, equipment costs, gas, food costs, and more. Add the design of your food truck and how you’ll outfit it. Advertising and marketing are the only way you can promote your food truck since you don’t have a brick-and-mortar location.

Food Truck 52

Food Truck Food License Website Management 52

Indoor Media

JULY 5, 2021

A few factors influence that failure. It’s time to get the word out — advertising is crucial! Then, start advertising in the real world. Billboard advertising is a fantastic way to announce yourself to the world. If a billboard isn’t in your budget, go with grocery store advertising.

Marketing 78

Marketing Advertising White Paper Customer Service 78

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Fast food chain Carl’s Jr. has a simple and readily identifiable brand, including a mascot, which gives it a family-friendly vibe.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

DECEMBER 4, 2019

For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside. Is the ‘City Café’ an upmarket location for designer lattés, or a classic greasy spoon? Almost every brick-and-mortar business needs good signage.

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. Along with free advertising comes another free way to get new diners into your restaurant. 4: Influencers Increase Your Reach. What’s the big deal with these influencers? 1: Instagram is Cost Effective.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

EATER

MAY 3, 2024

On TikTok and Instagram, influencers blended adaptogens and powdered algae or collagen into smoothies. The podcasts I listened to advertised mushroom powders and nutrition powders. In contrast to AG1, brands like Erewhon, Moon Juice, and Sun Potion give herbs a celebrity- and influencer- approved sheen.

Healthcare 90

Healthcare Online Ordering Food Order Influencer 90

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Bingage

DECEMBER 5, 2019

93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). According to Canva ( an online graphic designing tool) Facebook posts with images receive 2.3 You must have seen various online mother’s day advertisement by a restaurant to invite buzz. 10 Tips to Be outstanding on Social Media.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

JUNE 29, 2020

The other did not seem to be advertising a plan at all. Nearly three in four said health and safety was by far the biggest factor that might influence their decision to dine out in the coming months. Are you making it easy to social distance with professionally designed floor markers that will stand up to wear and tear? (It’s

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

Lavu

NOVEMBER 18, 2022

What will inspire the brand, design elements, and atmosphere? Is it designed to attract families or an over-21 crowd? Advertising: Share information about the advertising channels you will leverage and the average cost associated with each platform. What will make your business stand out from others?

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

The Restaurant Times

FEBRUARY 7, 2021

These can range from food served, a specialty item, some events, or even a restaurant’s interior design. Platforms that allow you to advertise your restaurant stating your USP is called Paid Media. Keep a Tab on the Influencers. Follow the big influencers who can help you to attract the right audience to your restaurant.

Social Media 52

Social Media Tip Distribution Influencer SEO 52

Restaurant Engine

OCTOBER 14, 2020

Nextdoor lets you choose the neighborhoods you want to reach, and you can even use their paid advertising options to reach more people. Another way to get your restaurant in front of the local crowd is to partner with food bloggers and local influencers. Reach out to local influencers to help drive traffic to your restaurant.

Marketing 118

Marketing Social Media Coupons Small Business 118

Bingage

JULY 18, 2023

Implement responsive design: With the increasing use of mobile devices, having a mobile-friendly website is essential. Responsive design ensures your site looks and functions well across different screen sizes, enhancing user experience and encouraging conversions.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Bingage

JULY 18, 2023

Implement responsive design: With the increasing use of mobile devices, having a mobile-friendly website is essential. Responsive design ensures your site looks and functions well across different screen sizes, enhancing user experience and encouraging conversions.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Open for Business

OCTOBER 20, 2023

Start by outlining your restaurant’s concept, from the type of cuisine to the interior design. Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Once you’ve nailed the perfect location, focus on the layout and interior design.

License 78

License Email Marketing Seasonal Menu Front of House 78

EATER

SEPTEMBER 29, 2023

In the 1970s, the menus cross-pollinated; a Canadian menu from the time advertised grilled mahimahi as a “superb Hawaiian fish, treasured by gourmets the world over.” The design of the Hawai‘i location is striking; it has avoided the updates that diluted the Canadian locations. Hy’s Steak House Waikiki Inside Hy’s Waikīkī today.

Back of House 113

Back of House Fine Dining 2011 Dine-in 113

Aaron Allen & Associates

SEPTEMBER 29, 2022

For those looking to create a new concept, if doing less than 20 units it’s often better to franchise — think of all the costs involved in creating a new concept, including logos, training manuals and standard operating procedures, design, operational and systems, everything would have to be created from scratch. Transfer fees?

Franchise 98

Franchise Franchising Fast Casual Advertising 98

EATER

JANUARY 17, 2023

Chocolate’s influence began to leach into wares traveling from Asia to the Americas: Asian spices like cinnamon, nutmeg, and ginger began to infuse cups of Mexican chocolate, and Asian ceramics developed chocolate-specific qualities to reflect the desires of American and European consumers.

Beverage 116

Beverage Consumer Goods Food Order Advertising 116

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Offer incentives: Promote email signup through pay-per-click advertising or website forms by highlighting exclusive offers like drink/meal deals.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers. "Organic growth" – what does that mean?

Social Media 134

Social Media Mobile Ordering Influencer Online Ordering 134

MadMobile

APRIL 20, 2023

Use paid advertising to bring brand-new people to your restaurant. Team up with influencers Partnering with social media influencers is a grand way to promote your restaurant, given that they already have a massive following. Split your efforts by these two avenues.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98