Remove Advertising Remove Coupons Remove Technology
article thumbnail

How Fast-Food Apps Took Over The Drive-Thru

EATER

Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app. Once you have the data from the app, its easier to offer personalized coupons and targeted marketing campaigns based on what people have ordered in the past.

article thumbnail

Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

But, those that embrace technology will be best equipped to weather the pandemic. Here are three ways to leverage technology for restaurant re-openings: 1. By using employee time and attendance entries, this technology can quickly identify workers who may have been exposed to an individual afflicted by the virus. No-Touch Menus.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Location Based Advertising , which allows you to message your target consumers based on hyper local geography.

article thumbnail

Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques. A Few Caveats.

article thumbnail

Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

Investing in technology can be a key driver of success during these challenging times. By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers.

article thumbnail

Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Coupons can make your business more welcoming, accessible, or convenient. What new technologies have they been using?

Marketing 443
article thumbnail

Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page.