Remove Advertising Remove Consumer Goods Remove Mobile Ordering Remove Take-out
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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. The Brand-Building Benefits of Advertising.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Deploying training to enhance operators and guest experience is key, especially as restaurant operators expect continued shifts in consumer preferences and employee turnover challenges, with 39 percent of those surveyed seeing turnover in the 11 percent to 25 percent range. Franchise 2.0:

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

While what consumers eat won’t change, post-COVID-19, how they will get it will. The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Besides, consumers are already thinking digital first.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest.