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Boost Engagement Through Visual Communication

Modern Restaurant Management

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). However, most companies’ communication efforts stop there.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques.

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

To prevent issues down the road, it's best to make sure you speak with your attorney to have all the necessary information. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider.

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The Importance of Communicating Cleanliness After COVID-19

Next Restaurants

Be Sure Customers Know the Steps You’re Taking. Right now with the pandemic ongoing, you are probably doing delivery and curbside service. Do your customers know enough about your cleaning processes to trust your kitchen, staff, and lobby? Find a good way to communicate the steps you’re taking. During COVID-19.

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3 Things to Look For in a Grocery Store Advertising Partner

Indoor Media

At the same time, businesses are looking for new ways to reach the people in their community. Grocery store advertising has and continues to be, a proven way for small businesses to drive profits. A reliable advertising vendor will display transparency, communication, and flexibility. More Chains, More Options.

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MRM EXCLUSIVE: QR Codes – How to Use Them Responsibly in Hospitality

Modern Restaurant Management

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. Communicate What Data Is Being Collected.