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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

White Castle is kicking off 2023 with a flurry of specials and deals designed to keep Cravers’ stomachs and wallets, full. Special Offers (no coupons necessary). Special Offers (available with coupons on White Castle’s social media and/or website). Craving Discounts. The Big Game. $4 March 14 – April 3.

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Making Your Food Delivery Business More Sustainable

Modern Restaurant Management

In 2023, a study carried out in Europe and North America took a much closer look at delivery sustainability. You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes.

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Building the Value Equation as We Approach the Price Ceiling 

Modern Restaurant Management

We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers.

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Can Your Food Delivery Business Be More Sustainable?

Modern Restaurant Management

In 2023, a study carried out in Europe and North America took a much closer look at delivery sustainability. You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes.

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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

" For example, Lynch said, many restaurants jumped into “gamification” during 2023 by launching Badges. Loyalty innovation sometimes simply is…Restaurants see others driving success with an initiative and they jump on the bandwagon, while tweaking it slightly to make it unique for their brand."

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Instead, two recent research reports, The State of Third -Party Delivery and The Biggest Consumer Insights Trends of 2023 (So Far) , shed light on how delivery has become a preferred dining option for many consumers and an important part of the omnichannel restaurant customer journey that brands can’t afford to overlook.

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. trillion (7 percent of total revenue) due to poor customer experience in 2023.

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