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Restaurant Loyalty Program: Build Lasting Relationships

Focus POS

How Your Restaurant Loyalty Program Impacts Revenues During a Shutdown. According to data provided by OpenTable , 62% of customers prefer delivery, a 10% rise from the pre-pandemic rates, and this upward trend is expected to continue through 2023. The Basics of a Restaurant Loyalty Program.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. A Restaurant Pulse Check by Vericast found that nearly half of consumers plan to spend less on dining out in 2023. And as of May 2023, OpenTable is now connecting more than 1.5

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. However, the best available coupon and fastest delivery time tied in second place. Prepaid Consumer Insights Study from Fiserv , gift cards are becoming the perfect way to drive customer loyalty.

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Building the Value Equation as We Approach the Price Ceiling 

Modern Restaurant Management

We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers.

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Instead, two recent research reports, The State of Third -Party Delivery and The Biggest Consumer Insights Trends of 2023 (So Far) , shed light on how delivery has become a preferred dining option for many consumers and an important part of the omnichannel restaurant customer journey that brands can’t afford to overlook.

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How Consumers Engage with QSRs

Modern Restaurant Management

Heading into the end of 2023, two-thirds of consumer households (64 percent) planned to spend at the same levels with restaurants as they did over the second and third quarters of the year. However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Loyalty programs. Customer loyalty programs can be simple cards, or you can take the gamification aspect further with digital 'point scoring' for every dollar spent. Customer loyalty programs can be simple cards, or you can take the gamification aspect further with digital 'point scoring' for every dollar spent.

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