Remove 2023 Remove Advertising Remove Coupons Remove Loyalty Program
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. A Restaurant Pulse Check by Vericast found that nearly half of consumers plan to spend less on dining out in 2023. And as of May 2023, OpenTable is now connecting more than 1.5

Marketing 193
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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. However, the best available coupon and fastest delivery time tied in second place. Prepaid Consumer Insights Study from Fiserv , gift cards are becoming the perfect way to drive customer loyalty.

2024 193
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. Loyalty programs. Getting New Customers (Acquisition). Press Releases.

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Before You Start Your Food Truck Business, Do These 5 Things

Restaurant Engine

billion in 2023? Advertising and marketing are the only way you can promote your food truck since you don’t have a brick-and-mortar location. Take flyers, business cards, food, and coupons to businesses near where you park your truck so they can learn about you. Create a loyalty rewards program.